The Export Challenge - Diversification Exporting base is to concentrated: too few companies exporting: 100 companies account for over 60% of exports focussed in too few sectors 4 sectors account for over 60% of exports exporting mainly to, too few markets 6 countries account for 60% of exports
What Scotland does best – our Growth Sectors Financial Services Life Sciences Energy Creative Industries Food and Drink Tourism Universities Life Sciences Other Growth Sectors Aerospace, Defence, Marine Chemicals Construction Forest Industries Textiles
We have Talent - what we need is an International Mindset Attributes of an International Mindset: view yourself as a global citizen see the world as open to opportunity embrace different cultures willing to continually learn! And useful skills: language skills International e-commerce skills International sales & marketing skills
Scottish companies can compete globally and win….
And we can attract the best to set up in Scotland….