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Mobile Apps Workshop. Overview 1. The App Marketplace 2. What Makes a great App, design tips 3. Build and Deploy - Development Costs / Timescales.

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Presentation on theme: "Mobile Apps Workshop. Overview 1. The App Marketplace 2. What Makes a great App, design tips 3. Build and Deploy - Development Costs / Timescales."— Presentation transcript:

1 Mobile Apps Workshop

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4 Overview 1. The App Marketplace 2. What Makes a great App, design tips 3. Build and Deploy - Development Costs / Timescales / Management Issues 4. Bringing your App to Market - Creating a Buzz and Case studies App Store marketing

5 Smartphone Market Share

6 Percentage Share of Handset Sales During Period

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8 What Makes a Great App?

9 App Qualities Usefulness User Experience Value vs Cost Originality Brand Values

10 Type of App Utility Entertainment/information Games

11 Content Standalone Apps which communicate with an external data source

12 Apps that Communicate

13 content/uploads/2010/01/software- development-life-cycle.gif

14 iOS Human Interface Guidelines

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16 People Expect to Find native operating system Technologies in the Apps They Use

17 Android - User Interface Guidelines

18 Concepts and Target Audience 1/15/iphone-apps-design-mistakes- disregard-of-context/

19 A Great User Experience Is Rooted in Scrupulous Attention to Detail 1/15/iphone-apps-design-mistakes- disregard-of-context/

20 All Apps Need at Least Some Custom Artwork

21 Consistent Branding

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23 Build and Deploy

24 Native Development Languages

25 Web Development Tools

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27 Cross Platform Development APIs

28 Development Languages and APIs

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31 Gone Native?

32 facebook-native-ios-app/

33 Housekeeping - Submitting to App Stores Developer Accounts Subscription/Registration IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app) Android - propagation Blackberry – 2 Day review Windows New Phones will require App Updates Suddenly find your app not working on new phones, client disappointment – cost of ownership. Too many handset variations some platforms

34 Bringing Your App to Market

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50 Conclusions

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