The Model ‘T’ Ford The attraction of the Model T Ford was that its price never increased. Costing $1200 in 1909, the price in 1928 was only $295. By 1929 Ford was producing more than one car per minute
Mass Production Ford was able to sell cars cheaply because they were mass-produced and every part was Standardised (only one colour and one engine size were available). By producing large numbers of cars on an Assembly Line Ford needed fewer skilled workers, and that cut the cost of paying wages.
Mass Production Ford invented the idea of using an Assembly Line to speed up production.
Key Quote – Henry Ford How would this have helped to cut production costs? ‘A customer can have any colour he likes for his car so long as it's black’
Assembly Lines ‘… each man and each machine do only one thing... the thing is to keep everything in motion and take the work to the man not the man to the work’ Henry Ford 1925
Car Industry Mass productions & Standardisation lead to increased car sales. More Standardised parts are needed More jobs are created in other industries. SteelGlassRubberLeather More people with jobs means that they can afford to buy a car! Jobs in Diners, Motels & Gas Stations. More Oil is used. More roads are built. The Cycle of Prosperity!
Car Production & Cycle of Prosperity Car production used up 20% of America's steel, 80% of her rubber, 75% of her plate glass and 65% of her leather. By the end of the 1920s American cars used seven billion gallons of petrol a year. This helped to create jobs in the oil industry and made the oil state of Texas rich.
Aerial view of the Rouge plant in 1930 In 1929, there were 81,000 men working in this one factory
Mass Production Assembly Lines Unskilled Workers Standardisation. Model ‘T’ Ford Tin Lizzie Key Words. What do they mean? Motor Car Task – write the meanings of the following terms
Take a double page in your jotters Put the heading on one page - BENEFITS Put the heading on the other page - DRAWBACKS
Tasks With a partner, think about the changes that would have to be made to accommodate all these new cars. Write down your ideas.
What changed? Garages/driveways built onto houses Wider streets for driving ad parking Trams and buses became popular Speed limits traffic lights Driving tests Zebra crossings/ pedestrian crossings Motorways Drink driving laws Petrol stations built More mechanics Car showrooms