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Rhetoric of the Op-Ed Page

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Presentation on theme: "Rhetoric of the Op-Ed Page"— Presentation transcript:

1 Rhetoric of the Op-Ed Page
Ethos, Logos & Pathos

2 Reading Selections: Edlund, John R. “Three Ways to Persuade”
Rifkin, Jeremy. “A Change of Heart About Animals.” Los Angeles Times. 1 Sept. 2003: B15.


4 Introducing Key Concepts
Define “persuade” Synonyms: Influence, convince, manipulate, sway, coerce, affect, convert, brain-wash, sweet-talk, pressure Antonyms: -dissuade, prevent, suppress, hinder, discourage, hamper

5 ~Think of something you tried to persuade a parent, a teacher, or a friend to do or believe. It could be to buy or pay for something, to change a due date or a grade, to change a rule or decision, to go somewhere, or some other issue. ~What kinds of arguments did you use? Did you use logic? Did you use evidence to support your request? Did you try to present your own character in a way that would make your case more believable? Did you try to engage the emotions of your audience? ~Write a short description of your efforts to persuade your audience in this case.

6 Read: “Three Ways to Persuade”
~group reading & discussion


8 Finish Reading: “Three Ways to Persuade”
~group reading & discussion

9 Which Rhetorical Strategies do you typically use??
1. Review the free write assignment we wrote yesterday. Based on our discussion and the Three Ways to Persuade article, what rhetorical strategies do you already use when trying to persuade someone to do something?

10 Activity 1: Getting Ready to Read

11 “Rhetoric” Grammar Exercises: Noun Forms and Subject–Verb Agreement
Chapter Focus: Forming Nouns and Making them Agree with Verbs Nouns: people, animals, places, or abstract ideas subjects and objects of verbs, and together with verbs they make up sentences. precise nouns = clearer & more effective writing Nouns are subjects of sentences and THEY MUST AGREE with the main verb of the sentence. eg. singular subject = singular verb plural subject = plural verb

12 Grammar: Noun / Verb Agreement
Singular / Plural Forms of Nouns Nouns can be written to show whether they refer to a single thing and are singular or whether they refer to more than one thing and are plural. Most plural nouns end with –s, but some nouns are irregular—their plurals are formed in different ways: ax axes church churches child children

13 Grammar: Noun / Verb Agreement, cont.
~In conversation we can usually tell from context if a noun is singular or plural In writing, correctly forming nouns to indicate singular or plural is very important. -words you use MUST “agree” in number with the verb and with other elements of the sentence that they are used with.

14 Grammar Exercise #2

15 3. Another way is through the use of logical arguments.
Exercise 2: Identifying singular and plural nouns Directions: Underline the nouns in the following sentences from the Guided Composition. Label the nouns “sing.” for singular or “pl” for plural. pl sing sing Over 2,000 years ago, the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience. 2. One way to convince an audience is through the character or image that the writer projects. 3. Another way is through the use of logical arguments. 4. Writers can also appeal to our emotions. 5. Advertisers and politicians still use these appeals today. 6. A politician often questions the character and values of an opponent. 7. Advertisers frequently appeal to our desire to be attractive to the opposite sex. 8. Recognizing these appeals helps us decide if we agree with an argument.


17 Quick Write: What are some common ideas or feelings people have about animals? Why do people keep or adopt pets? Why do they raise animals? What is the difference?

18 Surveying the Text ~Look at the article “A Change of Heart about Animals.” Think about the following questions: 1. Where and when was this article published? 2. Who wrote the article? Do you know anything about this writer? (Hint: Look at the end of the article.) How could you find out more?

19 3. What is the subtitle of the article
3. What is the subtitle of the article? What does that tell you about what the article might say? 4. The article was published on the editorial page. What does that mean?


21 Making Predictions As you look at the text of “A Change of Heart
about Animals” answer and then discuss the following questions: What does it mean to have “a change of heart”? What are some common ideas or feelings about animals that people have?

22 3. What kinds of things might cause someone to
change his or her ideas or feelings about animals? 4. What are some groups of people who have strong feelings about how animals are treated? What do you know about them? What do they usually believe? 5. What is a vegetarian or a vegan? Do you know anyone who is a vegetarian? What does he or she think about eating animals?

23 6. What do you know about the author
6. What do you know about the author? Do you think he might be a vegetarian? Why? 7. The first paragraph mentions breakthroughs in biotechnology and nanotechnology. Do you think this article is about those things? Why or why not? 8. This article appeared in a newspaper. What does that mean about the audience? Is this an article for scientists? Why? 9. What do you think is the purpose of this article? Does the writer want us to change our minds about something?

24 10. Will article be negative or positive in relation to the topic
10. Will article be negative or positive in relation to the topic? Why so? 11. What argument about the topic might it present? What makes you think that? 12. Turn the title into a question [or questions] to answer after you have read the text.

25 Homework 1. Bring in 5 original facts about Jeremy Rifkin.


27 Introducing Vocabulary
When you read “A Change of Heart about Animals,” you may need to know the following words and phrases to understand the text: humane and inhumane cognitive genetically wired empathy Look these words up in a dictionary, and write down the definitions.

28 Reading Exercises 1. First Reading Exercises


30 Reading & Rereading Exercises (See Worksheet)
What predictions turned out to be true? What surprised you? What does Jeremy Rifkin want us to believe? What are some of the things that people believe humans can do that animals can’t do? How does Rifkin challenge these beliefs? What authorities does Rifkin use to support his case? What action does Rifkin want us to take? How does Rifkin organize his essay? Is it an effective organization?

31 Your second reading should be to question the text,
reading against the grain and playing the disbelieving or doubting game. As you read, look for claims and assertions made by Rifkin. Does he back them up? Do you agree with them? As you read, annotate the article using the directions below. Underline or highlight the thesis and major claims or assertions made in the article in one color (or with a double underline). Underline the evidence in support of the claims and assertions in another color (or a single underline). Write your comments and questions in the margins.

32 After reading the article again, answer the following questions:
What is the thesis of this article? (cite ¶ number) 2. Are there any claims made by Rifkin that you disagree with? What are they? Why? 3. Are there any claims that lack support? (Which one? Why?)


34 Analyzing the Stylistic Choices Exercises
Considering the Structure of the Text Exercises


36 Descriptive Outlining
1. Read RR p & complete Complete Mapping the Idea Structure & Descriptive Outlining worksheet.


38 Watch Documentary Film: A Conversation with Koko
1. Complete the worksheet Identifying Rhetorical Strategies in a Documentary as you watch the film.


40 Final Assignment Using all of the knowledge you just learned
about using Rhetorical Strategies, you are to read Germaine Greer’s 'That sort of self-delusion is what it takes to be a real Aussie larrikin‘. Then you are to submit the following: A descriptive outline of the text. A 150 word summary of the text. A four sentence rhetorical précis of the text.

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