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Social & accessible tourism: Do they make business sense? Dr Lynn Minnaert University of Surrey l.minnaert@surrey.ac.uk
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The potential 80 million Europeans with disabilities - over 15% of the whole population Persons with reduced mobility: up to 40% of population By 2020 around 25% of the population will be over 65 Loyal market – more likely to be repeat visitors In many areas demand for accessible accommodation outstrips supply
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What do we mean?
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Perspectives Product Tourists Accessible Tourism and non-AT users Accessible Tourism Users only Few special provisions Including Targeting Fully adapted product Adapting Repositioning
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More than one way!
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Enterprise types Type 1 Social problems as business opportunities Usually aimed at easier- to-serve client groups Profit-driven Type 2 Social objectives oriented towards a particular target group Close collaborations with charity May work to break-even rates (in off-season) Mission-driven
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The Hytte
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The Grove
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Conclusion Social tourism Profit-driven Mission-driven Mutual influence
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