Presentation on theme: "Communication & Dissemination Plan Performed by: February 2014."— Presentation transcript:
Communication & Dissemination Plan Performed by: February 2014
D 6.1 Communication Plan WP 6: Communication and dissemination Editor: Innova BIC Authors: Giovanni Di Fiore, Alberto Soraci, Actual submission date: Start date of project : 01 September 2013 Duration : 36 months Leading organisation for this document : Innova BIC Revision : v.1 Abstract: This document describes the detailed dissemination plan of the ETRERA_2020 project. It includes all important aspects of planned dissemination activities, defines dissemination phases and presents material and tools prepared in order to disseminate information on the ETRERA_2020 project. It aims at defining the dissemination goals as well as the project’s target audience and channels through which the project is going to be promoted. It also includes detailed schedule of events thematically related to the project’s scope. The deliverable constitutes the base of the whole ETRERA_2020dissemination process. Call: FP7-INCO Project acronym: ETRERA_2020 Project full title: Empowering Trans-Mediterranean Renewable Energy Research Alliance Grant agreement no.: ETRERA_2020
Rationale The Communication and dissemination strategy is A LIVING DOCUMENT! It is continuously updated accordingly to the project flow in case of new project strategy and to meet any arising need. Each partner have to adopt its own communication strategy tailored on its specific needs and structure. The overall communication strategy aims at: promoting the general visibility of the ETRERA_2020 project and its goal stimulating the set up of a trustable link between R&D actors and Innovators/ enterprise promoting the visibility of the project partners
The strategy (I) The communication and dissemination strategy will take place at two levels: the general level the partner based level The general level is focused to assure a global visibility of the project at European level and a coordination of the communication activities. The activities that will be conducted at this general level will be developed mainly by Innova BIC. The partner based level is focused on the activities that will be develop by the partners in their countries. This activities will be developed with the support of Innova BIC. At this level, each partner will adopt its own communication strategy tailored on its specific needs and structure. Innova BIC will monitor and will coordinate the timing and the activities carried out by each partner. The ratio is due to the different complexity in each country and to the different target groups. Moreover, acting in this way each partner will be able to engage its communication department. EURECCNR - ITAE CRESANNUEBN General level Partner based level CRTEnNU YTUTUBITAKUCAM M_NWK
The strategy (II) Acting in coordination at European and national/local level, it will be possible to reach the goal of a good communication coverage in Europe and in the Mediterranean Partners Country - MPC. It is important to remind that the project results and achievements need to be spread at a general level. Moreover all the communication messages will be standardized in order to avoid any misunderstanding or incoherence in the communication. To obtain efficient communication messages at local level the translation will be carried out by mother tongue speakers that will have the task to give the right emphasis to the message and adapting it according to the circumstance and to whom it will be addressed.
The general level
The strategy developed by Innova BIC to disseminate the project at European and MPC level is based on 3 different phases. Thus during: 1.the first phase will develop the communication tools and the visual identity, 2.the second phase will develop the network by linking the project to some existing events and by introducing the project in some “hosting space” such us website and newsletter, 3.the third phase there will be the consolidation of the project results by the organization of an international final conference
The first phase of the strategy at general level will be focus on ensuring the development of the communication tools that will be utilized during the project life cycle. These kind of tools will be useful both for conducting the dissemination of all activities at general and at local level. Some of this tools have been scheduled in the project proposal. This communication plan will give a detailed description of the tools that will provide in the next page. The general level – first phase (I)
The main tools that are to be developed in the first phase of the communication strategy are: The logo and the coordinated image of the project and its payoff. The project website, The social media: facebook and twitter The video campaign The print based media The general level – first phase (II)
The logo as been developed in the early stage of the communication activities. After a consultation with the partner the following logo was chosen. The following logo wants transmit several messages; the energy sources targeted by etrera_2020 are showed with the orange bulb: sun, the wind and the grid. The grid is also declined as E of energy and electricity. The blue color of the word ETRERA is linked to the meaning “eco-sustainability” and “low environmental impact” and innovation. This meaning linked to the blue is currently used in several advertisement of important brands: think blue. Following to the design of the logo also all the coordinated image was defined and it has to be applied to all the communication tools and print based materials. A guide for the use of the logo and of the coordinated image will be made available on a specific section of the website named communication kit. From this section will be possible to download for example the several version of logo and other communication materials. In order to strengthen and to complete all the meaning around the logo a payoff was developed “Renewable energy / renews the future”. The general level – first phase: the logo
The project website is the main information source about the project. The website has been designed according to the general coordinated image described in the previous page. The idea around the website was not only to disseminate the project but also to cluster and link all the other R2I projects and the other projects on the field of energy currently active in the international cooperation framework.www.etrera2020.eu The website was also designed taking stick in mind that it will be necessarily expanded in 2015/2016 in order to host some new section devoted to EmHyTec 2016 international conference. The current main section are: Home About usAbout us/Consortium/Partners Project/Project description/ Work –packages/Achieved impacts/ Deliverables/ Communication Kit RES Alliance/The Euro Mediterranean alliance for Res/ R2I clusters/ Med-cluster/ Eastern cluster/ Library Events Useful Links/Horizon 2020/Institutional link/ Energy Organisations Forum The general level – first phase: The project website (I) On the left side: Platform ETRERA_2020 Prize Horizon 2020 ETRERA Site map Newsletter box registration Video On the bottom: Login Facebook Twitter Calendar On the right side: Social Network Search News
After the development of several make-up of website the following structure/design was chosen. The general level – first phase: The project website (II)
The general level – first phase: The social media A Facebook page and Twitter account are developed and linked to the website.
The general level – first phase: The video campaign We will realised 3 Video Campaign to catch the attention to the project activities and events. The Video will be avaible on ETRERA_2020 website. On the website we will also publish some more video related to international events.
The general level – first phase: The print based materials During the project, we will develop several print based materials: n. 6 digital postcards; n.1 Press Folder; n.1 Flyer A4; n.1 Poster n.1 banner 200×70 cm; n.1 Handbook; n.1 Book of Abstract; The aim of all this materials is to have the necessary support tools for dissemination activities. During the project some other tools could be developed according to the project needs. At the date of this report some components of the list above were produced and distributed to the partners: the press folders and the flayers. Moreover the poster was produced in occasion of the participation at the HORIZON 2020 EUROMED MEETING in Cairo on the 9 th February 2014 and 1 banner was produced, as requested by the PO in the occasion of the joint event in the European Parliament on 4 March on showcasing the EU – EU Neighbourhood countries research and innovation cooperation organized by DG Research and Innovation together with European Parliament`s Committees on Foreign Affairs and Industry.
The first 24 months of the project will be centered on the pan-European visibility of the project, In order to achieve this ETRERA_2020 will be: linked to some existing event, by: introducing the project in EBN congress, or even organizing a collateral event to the EBN annual meeting or annual policy event introducing the project in other mayor event such us the ILN meeting, the the UIIM conference etcwww.icce2014.net linking the project to some others projects of the consortium relating the project and its events to some other projects website linking the project and its events in the partners website connecting the project events in the innovation centre/ institutional/ transfer technology and stakeholders website introducing the project in some internationals events in which the consortium partners will attend, for instances: the University-Industry Interaction Conference the launch of Horizon 2020 held in Cairo 9, february 2014;http://www.university-industry.com/ disseminated in a general way, through: linking the project to some institutional newsletters spreading the project’s image by adding the logo and the link of the project to each sent by the consortium partners taking part to some thematic focus groups on the web, register ETRERA_2020 within some social networks, publishing the project’s videos on some of available video-sharing web-site, such as you- tube, hangout and other web 2.0 tools. The general level - second phase (I)
The general level - second phase (II) In despite the short time, at the time of the present deliverable, the second phase was quite successful and it succeed to reach several goals. In fact, the brand ETRERA_2020 reaches a good international visibility and its brand and activities are linked to some projects and websites. For this reason we have decide to introduce in the website, in section named Achieved Impacts a caption about: “Who speaks about us?” that is every regularly updated. In the next section we show some example of important linkage to: other project website, partner website, ETRERA_2020 prize visibility, EMHYTEC The ETRERA_2020 partners are strongly encouraged to continue on this way and to enlarge the network and the synergies with other consortium, events, partners, etc..
In REELCOOP Project website is collected as a Useful Links –www.reelcoop.com The general level - second phase ETRERA_2020 widespread (I)
Etrera_2020 prize is visible in EUROSUNMED Project website – The general level - second phase ETRERA_2020 widespread (II)
Etrera_2020 on EUROSUNMED newsletter – The general level - second phase ETRERA_2020 widespread (III)
Etrera_2020 on University Industry Innovation Network newsletter and website - The general level - second phase ETRERA_2020 widespread (IV)
The last period (eighteen months) of the project will be devoted mainly to the organization of the international scientific conference planned in 2016 and in the promotion of the 2 brokerage events and of the 2 international JAP meetings. Regarding the ETRERA_2020 final conference will aim at: spread project achievements promote the partners capability promote a model for the enhancement of research / industry cooperation The main guests of those events will be European Commission representatives, researchers, enterprises stakeholders from the Member States (e.g. policy makers regarding energy, innovation, energy agencies; incubators; innovation labs). The conference will be a perfect launching pad for the official publication of the road map and the signature of the meta cluster agreement. The conference will be held in Tunisia and the organization will start during the project meeting foreseen in Morocco at month 18 th. The general level – third phase
Expected results for the project Participation to the project events Prestige of the project Dissemination of the project achievements Integration/networking with complementary activities Interest for the business ideas Enlarge the network, in the prospective of the meta- cluster Expected goals for the audience knowledge of the projects acquire new methods knowledge of the projects results find interesting areas for cooperation involve other companies other academic in the project activities Acting at European level, the target audience is composed by the: European Commission, companies and universities and research center based in Europe and MCP interested in the project’s matter, other networks and complementary projects To involve all these subjects it is necessary to define: What the project is expecting from the involvement of this target What the target is expecting from the project/their involvement The general level - the expectations
The following table shows the level and the way of involvement for each target TargetWhat we askHow we do it who will help European and MPC audience in a general way: companies, university, Visibility for the project activities, Participation at ETRERA_2020 activities Face to face presentation, final conference, networking activities, skype call, participation in other events All partner Partners, company needs interesting cooperation ideas Face to face meeting supported by a detailed project's presentation All (mainly) technical partners Others Projects - networks Visibility for the project activities, links in other projects website Face to face presentation, final conference, networking activities, skype call All (mainly) entrepreneurial Partners, the scientific committee Invitation at other event, promotion of ETRERA_2020 activities, multiplayer Presentation/participation during conference other network events, face to face meeting, invitation at ETRERA_2020 events Integration/networking with complementary activities Meta cluster alliance Face to face meeting European audience in a general way: enterprise association, esco Visibility for the project activitiesFace to face presentation, general meetingAll partners Get support for preeminent activities Face to face meeting supported by a detailed project's presentation All (mainly) entrepreneurial Partners, the scientific committee The general level - the target involvement
The partner based level strategy
The partners based level strategy - The strategy’s process The strategy process is composed by 4 phases: Internal consensus building External supporters Massive information External consensus building Objective: build a proactive/ favorable environment for the project inside each partner organization by directly involving of all the shareholder (director of department, head of labs, general director), obtaining the support of all decision-makers of each University/research center, organization (as highlight during the plenary talk of the HORIZON 2020 EUROMED MEETING) this face is crucial for the project success. Objective: involve and motivate the external shareholders, such us the business associations, enterprises, enterprise associations, press, esco, etc Objective: provide a proactive environment that will motivate the direct involvement of the company and other research organization and public authorities Objective: is to create a favorable external involving the national stakeholders, policy bodies, other research organizations as a way to create visibility at local and national level through the utilization of the media and as a way to create a favorable environment around the project
Internal consensus building - the expectations Target audienceTheir Expected ResultsResults for the Project Internal Bodies of the University Rectors Visibility in the Media and gain prestige among National Universities/research center, as a member of an European network. Possibility to establish relationship with other international organization, Possibility to establish relationship with companies. Putting theory into practice. Provide authorisation for use of University resources in the implementation of the project Dean of faculties Provide support and facilitating the role up of the project Head of / Departments/ labs Provide support in the phase of collection of competencies, and in the phase of technical assistance to entrepreneurs Head of support department (international relationship, communication, etc) Possibility to establish relationship with other international organization, Possibility to establish relationship with companies. Provide their support by disseminating the information on the project and creating a favorable environment Target audience of the first step of the strategy are the Internal bodies in the University. This audience is composed by: rectors, dean of the leading faculties and departments, head of the labs, head of the research organization and university services.
The following table show the level and the way of involvement for each target Internal consensus building - the target involvement (I) TargetWhat we askHow we do itwho will help Rectors Direct involvement for facilitating the cooperation from the other research group, support in the roadmap activity Face to face meeting supported by a project's presentation in which will highlight the benefits for the university/research center Innova BIC will develop a presentation, that could be translated by the local Team Favor involvement of other structures in the university Dean of the department/ head of lab Support and facilitate the implementation of the project; active participation in the collection of competence for the catalogue Face to face meeting supported by a project's presentation in which will highlight the importance to have an unique catalogue of competence and to disseminate via web the institution know how. CNR will prepare a draft of template for the collection of the competence Favor the involvement of their professors in the project Face to face meeting supported by a project's presentation in which will promote the personal prestige and recognition in the case of taking part to an EU network, and the importance to favor the relationship between institution and enterprise. Active support in the phase of technical assistance Try to involve in a proactive way the head of the lab, try to inform him/she of the advantage for the institution and for the lab EBN will prepare a presentation in which the activities with the company will be shown Head of support offices Promotes and disseminates the project among the organization departments, support the involvement of external stakeholders, Face to face meeting supported by a project's presentation in which will highlight the project goals and the benefit for the organization Support the organization of some activities Face to face meeting supported by a project's presentation in which will highlight the project goals and the benefit for the organization. Clear request of support with schedule and role
Internal consensus building - the target involvement (II) TargetWhat we askHow we do itwho will help Professors To promote the project among their the academic staff, Through a letter/ from the Dean/director highlighting the interest for the organization, in implementing the project, Inviting the staff to the ETRERA_2020 infoday via s, worm phone calls, one2one meetings to encourage other colleagues to support the project activities with an special emphasis to the capacity building activities
External supporters - the expectations The target audience of the second step of the strategy are the external supporters of the University/research center. This target is composed by: private companies, energy agencies, municipalities, regional bodies, media. Target audienceTheir Expected ResultsResults for the Project External Supporters Private Companies Local & National visibility at general level; Be seen as leading company in the promotion of new energy solutions; enhancing their market ; direct access to creative, well trained students with potential to be employed Get companies interested in hosting a researcher. Get companies interested in the ETRERA_2020 Prize (best practice showcase) Energy Agencies Visibility at local and national level of their involvement as champions of new energy and CO2 reduction solutions. Get companies interested in hosting a researcher. Get companies interested in the ETRERA_2020 Prize (best practice showcase). Get needs/projects to be solved by/whit the R&D partners Municipalities Local & national visibility of enhancing the energy policies of the government Start up of newco from R2I Promotion of the project and involvement as an actor of the triple helix Regional Bodies Local & national visibility of enhancing the energy policies of the government Start up of newco from R2I Promotion of the project and involvement as an actor of the triple helix
External supporters - the target involvement The following table shows the level and the way of involvement for each target TargetWhat we askHow we do itwho will help Companies, Energy agencies/ESCO, Municipalities Interest for hosting a researcher ETRERA_2020 Prize (best practice showcase) applications and/or face to face meeting with the general manager/decision maker of each legal entity. The meeting will be supported by a project's presentation in which the benefits for the organization will be highlighted. If possible the meeting will be facilitated/anticipated by a direct phone call from the person inside the ETRERA_2020 partner organization that knows the interlocutor. Better results are obtained if coordinators come recommended by a high personality, or due to the suggestion of the Rector, and so on. Innova BIC will develop a presentation and a full package press folder. EBN and EUREC will activate its network Innova will activate the other projects network Madrid Network will activate its network Visibility for the project activities Industrial liaison office and technology transfer office department in the university Energy problems/ project ideas The person in general that in the university knows the company/energy agency Industrial association European Enterprise Networks Other projects networks
External consensus building - the expectations The target audience of the third step of the strategy is made up by the local /national media (TVs, Internet Press, Radio, Newspapers) Target audienceTheir Expected ResultsResults for the Project Local media TVs R&D news, Increase the visibility at regional/national level. Increase the numbers of click. Find new reliable source of information. Free of charge visibility for the project Internet press Radio Newspapers
External consensus building - the target involvement The following table show the level and the way of involvement for each target TargetWhat we askHow we do itwho will help Newspapers Visibility for the project activities Making a list of the local newspapers, inviting journalist to the press conference, press release Communication department of each organization Innova BIC will prepare the text of a mail Face to face meeting supported by a project's presentation/press folder in which the interest for the press will be highlighted TV, Radio Visibility for the project activities Making a list of the local tv/radio inviting journalist to the press conference, press release Communication department of each organization Innova BIC will prepare the text of a mail Face to face meeting supported by a project's presentation in which the interest for the tv/radio will be highlighted Internet press Visibility for the project activities Making a list of the internet newspapers, inviting journalist to the press conference, press release Communication department of each organization Innova BIC will prepare the text of a mail Face to face meeting supported by a project's presentation in which the interest for the press will be highlighted
Massive information - the expectations The target audience of the fourth step of the strategy is composed by the general public at glance and existing and potential enterprises. Target audienceTheir Expected ResultsResults for the Project General public Citizen / Students To be informed on the project activities and results The dissemination and communication of the project as a point of reference in the R2I cooperation EU and ENPI Institutions Other stakeholders not directly related with the energy sector Entrepreneu rs Potential & Existing To get technological and managerial support To reach one of the of the project’s goal
Massive information - the target involvement The following table show the level and the way of involvement for each target TargetWhat we askHow we do itwho will help Citizen / Students Involvement and participation in the project events Launching project event through promotion by poster and leaflet, web-banners, direct mailing, virtual postcards, Website platform interactivity, Innova BIC will develop tools, messages to be translates an diffuses via Local partner network EU and MPC/ENPI Institutions Other stakeholders not directly related with the energy and entrepreneurial sector The company involvement in the technology transfer activities Consider beginning a start- up. Direct s articles on web newspaper/radio infodays s agreements with other networks Entrepreneurial associations Industrial liaison office Communication department Industrial association European Enterprise Networks Other projects networks
The local based level strategy – time schedule Phase/Tool Sep- dec/13 Jan- apr/14 May- aug/14 Sep- dec/14 Jan- apr/15 May- aug/15 Sep- dec/15 Jan- apr/16 May- jul/16 aug-16 Internal consensus building External supporters External consensus building Massive information
The local coordinator strategy
The local coordinator strategy - internal consensus building We believe the success of the ETRERA_2020 communication campaign is strictly correlated to each partner communication activity. For this reason it’s necessary that the local coordinator and his/her team become the driving force behind the project to gain the support and assistance from local professors/researchers and other faculties of the university or research center and other organization. Key actors from each organization such as general director, rector, deans, lab directors, student coordinators and Professors are needed from the very beginning of the “on field “project, and it’s the task of the coordinator to enroll them as champions of the project. Innova BIC will develop a project presentation that could be customized according to the needs of the local coordinator, and focus on: visibility at general level: national and European; capacity to attract new funds by the participation at further European project; rank of the university/research center at national level; relationship/contracts with companies; number of spin off. number of publications done with ETRERA_2020 partners
The local coordinator strategy - external supporters (I) Once that the local coordinator has the support of the most important actors inside its organization, he/she and his/her team will be in charge of contacting external organizations for obtain support. These organisations are: business associations, private companies, energy industries (local or international), municipalities, media, etc.. The objective will be to obtain support in the project activities such us: in reaching companies for the capacity building activities and for the hosting of the researchers, etc To facilitate the relationship between local coordinator and potential supporter, Innova BIC will develop, in needed: a project presentation targeted to this specific audience an external supporter package
The local coordinator strategy – external supporters (II) The external supporters package will allow to the local coordinator to contact the external organisations in a professional way and to leave him/her at set of documents. The package will also allow to the sponsor to get a wide set of information in a quick way. The project presentation will highlight the benefits to be involved in the project. This document will be tailored according to the audience, and it will be focused on the audience benefits in terms of: visibility at general level: national and European /MPC level (numbers of potential viewers, geographical disseminations, etc) possibility to get some technological advantage/support facilitating the access to the ETRERA_2020 research centre /university know how by hosting a researcher
The local coordinator strategy – external consensus building (I) The objectives to be achieved by the external consensus phase are: a favorable environment towards the project activities, creating positive and constructive feeling in the participants and community in general to assure a good media coverage of all the project activities To reach these objectives the ETRERA_2020 information/press officer with the collaboration of the local coordinator should take direct contacts with the local press and provide them with some information on the project. This kind of activity could be carried out accordingly to the following timing: at the early stage of the project activities in order to make aware the media during the launching of project activities in order to assure a wide dissemination of the information in occasion of the project meetings and of the project infodays, and awareness days
The local coordinator strategy – external consensus building (II) The press folder and the press release will allow to the local coordinator to contact the media in a efficient way and to leave him/her a set of documents. The press release will also allow journalist to get wide information in a quick practical way. The project presentation will highlight the importance for the media. This document will be customized according to the needs of the partners information/press officer. It will be focused on: visibility at general level: national and European/MCP level (numbers of potential viewers, geographical disseminations, etc) find new reliable news acquire new potential customers among the researchers, energy companies, etc”
The local coordinator strategy – massive information (I) The objective of this phase is threefold: to inform and communicate to the general audience the project outcomes to reach, attract and engage the companies in the project activities to reach, attract and engage potential entrepreneurs in the project activities The participation of entrepreneurs the project activities foreseen in WP are the main objective of this project. In order to achieve this goal we are planning to use a combination of tools, which will be used differently during the project life circle and scheduled according a sound timing.
The local coordinator strategy – massive info (II) A step by step strategy: 1.The messages have to generate curiosity in the target audience and pave the ground for the upcoming communication messages. To reach this goal some with virtual postcards will be send to the whole target audience. 2. Focus on the involvement of the entrepreneurs and potential entrepreneurs through: short video message web banners Message from the multipliers 3. Focus on the involvement on the best case showcase and matchmaking by: web banners and social networks :Face book, etc. mail and virtual postcards warm call
The local coordinator strategy – time schedule
The local coordinator tasks
In the following pages are described for each step of the strategy the local coordinator tasks in relationship with the activities that have to be performed to reach each target. It’s useful that the local coordinator will build a small team that has the task to assist him in the roll out of all the communication tasks. This team should be composed by the organization: press office public relation office web master and media department communication, art, & Marketing departments liaison office and technology transfer office some young assistants
The local coordinator tasks (I) Internal consensus building The tasks to be performed by the local coordinator for the realization of the internal consensus are: contact and meet the Rector of the University/the head of department/institution in order to directly enrol him/her as a champion of the project; get a list of industrial partners from Rector/director, Deans, Technology transfer office mangers, etc, to scout potential enterprises interested to host a researcher, to cooperate with the project and to participate at the best case showcases (ETRERA_2020 prize);
The local coordinator tasks (II) External supporters The tasks to be performed by the local coordinator for the realization of the “external support” phase of the communication strategy are: to scout within his/her organization direct contacts matching the targets of this communication step (Municipalities, Energy agencies, Companies, regional bodies, media). Use the Institution network to gain outside support. to organise a meeting with the identified subjects/ entities and introduce the project to them to request to the identified external supporter to submit interesting “energy problems/needs” for the activities to be developed in WP5, host the researchers, etc
The local coordinator tasks (III) External consensus building The activities to promote the external consensus building are: to make a list of journalist/responsible of local media contact details (TV, radio, newspaper and internet press), with the assistance of the organization communication department; to make a list of opinion leaders contact details at local level that can contribute to enforce the project; to arrange press conference on occasion of the infodays / awareness event; to provide the people that will attend to the press conference with press release/press folders in cooperation with Innova BIC.
The local coordinator tasks (IV) Massive information The tasks for the local coordinator on the “massive information” phase are: to publish the project web banners in the university web and update it accordingly to most relevant project activities (awareness days, info days, etc); to promote via his/her institutional mailing list all the project activities to distribute the project’s leaflets and posters in the organization places where there is a strong presence of people mail the institutional contacts the communication message and virtual postcards accordingly to most relevant project activities; organise 1 awareness meeting (as foreseen in WP 2) or the launching of the project according to the plan provided by Innova BIC (Local Infoday Plan General version) to involve his/her informal networks outside his/her organization to reach and spread the project’s activities to the general public.
The local coordinator tools
In order to develop the several phases of the communication strategy the local coordinator will have a set o tools that will be implemented during the project activities Phase/Tool Project presentation Posterleftlets web banners press forder and press release virtual postcards news letter Press conference Internal consensus building T O D External supportersTO O D-O External consensus building TO O D - O Massive information OOOOOOO Legend: T= tailored for the target D= draft level O= output level
The local coordinator tools – project presentation The project presentation will be a power point document. It will be tailored according the interlocutor. It will reply to the following points: What is ETRERA_2020 Why someone should support ETRERA_2020 : How someone should support ETRERA_2020 When someone should do something for ETRERA_2020 Which is the company interest for ETRERA_2020 Which is the potential entrepreneurs interest for ETRERA_2020
The local coordinator tools – Poster The posters will be realized in order to support the visibility of the main events, matchmaking events, awareness events and to maintain high the impact of the communication message. The poster will contain few but strategic information. The content will coherent with the coordinated image. And it will give just some general information about the project. They will be posted up in the place with huge people and in the place in which the events will be organized. The poster will have the following characteristics: Format: 100cm x 70 cm Language: 1 English
The local coordinator tools – Flyer The flyer is realized to support all the communication and dissemination campaign. The content will be focalized to support some information regarding: the project in general and the several project activities. The flyer has the following characteristics: Format: A4 (30 x 21 cm) Language: 1 English Number of copies: copies, distributed according to the following schema: 920 Innova bic 310 EUREC 260 CNR-ITAE 310 CRES 320 ANNU 900 EBN 420 CRTEn 300 Nantes Polytech 300 YTU 300 TUBITAK 300 UCAM 360 Madrid Network
The local coordinator tools – banner & web The banners has been realized to support the launch of the project. According Innova BIC experience in similar project, web banners are an efficient communication tool. Innova BIC will provide the consortium members with the banners for their websites. The banner contain the project logo. The general banner of the project has been developed to stimulate people to access project web site. The banner must be published on the organization web pages and on the lab/departments web pages. The banner will redirect to the ETRERA_2020 web site page. Some other banners could be done according to specific project moments. A banner will be done for the launch of EmHyTeC conference Moreover, the local coordinator will be provided by a normal banner printed on PVC with the size of high 200 cm and large 70 cm.
The local coordinator tools – virtual postcards The virtual postcards will be developed with a twofold aim: to promote the project and the project activities in a general way to remind/alert on the several project phases Every project year some virtual postcards will be developed to be sent on the occasion of holydays and of project main phases (meetings, best case, conference, etc). Innova BIC will provide each partners with digital postcards so as to dispatch them by means of their mailing list. The virtual postcards will have a link to the project web page. They are an easy and smart tools to reach a high number of people simultaneously and in a cheap way. The first virtual postcard will be develop for the lunch of the project website and awareness activities and it will be focalized only to begin spreading the name of the project. The aim is to make the project name known among people. It is important to underline that each partners will be in charge of mailing the digital postcard to its network. The active support of the each institution/organization communication department will be a plus.
The local coordinator tools – press folders Innova BIC will provide each partner with the press folder. Each folder will display the project logo, the EU logo the 7FP logo and the project web site address, partners logo. A total of press folders have been printed and distributed according to the following schema: 350 Innova bic 100 CNR-ITAE 100 EUREC 100 CRES 100 ANNU 100 EBN 150 CRTEn 100 Nantes Polytech 100 YTU 100 TUBITAK 100 UCAM 100 Madrid Network
The local coordinator tools – press release A press releases will be organized periodically during the project. The main moments will be in occasion of: the launch of the website, the activities foreseen in June 2014, the activities foreseen at 18°month meeting, the final conference, etc. These press releases will be prepared by Innova BIC and forwarded to each partner. The press release will be written in English and it will be translated and adapted by each partner (preferably via its communication office/external relationship office). This office will be in charge of spreading the press release to the local newspapers. This procedure will ensure to have a standardized but flexible (as managed at community level) communication to local media.
The local coordinator tools – newsletters A digital newsletter will be edited every 6 months during the project life. The newsletter aim to highlight the ongoing achievements of the project as well as the upcoming events which could be interesting for the target audience. The newsletters will become an advertisement space for the successful proposals partners search, events etc. The news letter will be in English in any case each partner will be able to translate, adopt and distribute it to its national network.
The local coordinator tools – press conference The press conference can be organized in occasion of the main project moments. The communication campaign should start 3 weeks before the event. The campaign will be based on web banners in the organization web site and mailing forwarded to the national target audience, a promotion via other national network is a plus. The local organization will be in charge of involving the local media. Innova BIC will provide each partner with a draft of the press release. The press conference will be held at the partner premise and, in order to assure a good audience, the presence of the main actors of each organization has to be secured. In order to have a good result it is necessary that the local coordinator will: Arrange the hour, date and venue of the conference at least 3 weeks before Arrange a guest list at least 3 weeks before Post the invitation letter at least 2-3 weeks before Forward a first invitation at least 2 weeks before Forward a second reminder at least 3 days before Recall the important guest at least 3 days before The purpose of the press conference is to raise awareness among research about the project and to give visibility to the project activities.