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Advanced Development Center © 2007 IBM Corporation (My) Web 2.0 “A personal IT project” Massimo Re Ferre’ IBM Systems & Technology Group - Technical Sales Support 1
Advanced Development Center © 2007 IBM Corporation Who am I? – What do I do? Expert of: System x BladeCenter Virtualization IT / Optimization Other... I influence/evangelize through: Customer calls Marketing Events Redbooks Proof of Concepts internal/public Forums Blog My typical “customers”: End-Users IBM Business Partners IBM Distributors IBM Employees Where: Mostly in Italy Often in Europe Sometimes in the USA 2
Advanced Development Center © 2007 IBM Corporation Typical/Historical “Power of Knowledge” Flow in IT Laboratories (R&D) Sales Force (field) End-Users (customers) Sales Force (field) End-Users (customers) 3
Advanced Development Center © 2007 IBM Corporation New “Power of Knowledge” Flow in IT Sales Force (field) Laboratories (R&D) End-Users (customers) 4 Sales Force (field) End-Users (customers) Laboratories (R&D)
Advanced Development Center © 2007 IBM Corporation My Blog 5
Advanced Development Center © 2007 IBM Corporation My in-box Massimo, I work at Microsoft on a small team in the Management & Solutions Division (formerly Windows & Enterprise Management Division) that is studying the VDI space…………. I was also part of the working group at Microsoft which developed the Windows Vista Enterprise Centralized Desktop licensing that we recently announced. ………………. I would like you to know that I think your content in this area has been invaluable to those studying the space, so let me congratulate you on a job well done. xxxx Senior Business Development Manager Management & Solutions Division Microsoft Corporation 1290 Avenue of the Americas, 6th Floor New York, NY Hi Massimo— I have been relying on your charts and data consistently over the last couple months. I am in the middle of guest VDI deployments. It has helped IMMENSELY! It is disgusting how much misinformation is out there. Well, again, thanks for everything! xxxx Systems Consultant LONG VIEW A Clear Vision of Technology Solutions Mobile: xxxxxxxxx Hi Massimo, I've came across your overview of the different broker technologies: This is a very interesting reading. I'm the responsible xxxxxxxxxxxxxxxxxxxxxxxxx at Sun and I'd like to expand a bit on the offering from Sun……………………….http://it20.info/misc/brokers.htm xxxx xxxxxxxxxxxxxxxxxxxxx Sun Microsystems 6
Advanced Development Center © 2007 IBM Corporation The Power of Web 2.0: Example The article get to to some influential VMware. They sponsor me for a session at VMworld 2007 in San Francisco (I am now in) At the VMworld session there is an IBM DE (R/D) that was positively impressed by the innovative content of my presentatio and he asked me to do a presentation via an internal WebCast with some people in the R&D organization Mail to my manager: “………..In excess of 150 people were invited to the telecon which included members from: WorldWide Research I/S and Researchers involved in virtualization, IBM CIO Strategy members, and key architects from our Enterprise applications. I received positive feedback from many, and several teams mentioned they will be doing deep dive follow-ups with Massimo……..” 7 (1) (2) (3) (4)
Advanced Development Center © 2007 IBM Corporation Conclusions It’s not the auto celebration of a personal success I have just written down ”in html” what I usually discuss face-to-face with my “customers” I just wanted to give a demonstration of how powerful this web 2.0 is (I have grown exponentially my “global exposure”) IBM should stimulate (more) its employees to leverage these technologies Not only for an internal audience (i.e. Intranet Blogs) but for an external audience as well 8
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