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Management Information Systems: Solving Business Problems with Information Technology Part Four: Organizing Businesses and Systems Chapter Thirteen: Organizing.

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Presentation on theme: "Management Information Systems: Solving Business Problems with Information Technology Part Four: Organizing Businesses and Systems Chapter Thirteen: Organizing."— Presentation transcript:

1 Management Information Systems: Solving Business Problems with Information Technology Part Four: Organizing Businesses and Systems Chapter Thirteen: Organizing MIS Resources Prof. Gerald V. Post Prof. David L. Anderson

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3 l 1. Market Definition and Segmentation l 2. Customer Supply Chain and Channels l 3. Increasing the Number of Contact Points l 4. Barriers to Entry and Exit l 5. Role of the Portal l 6. Danger of the "Downward Price Spiral" l 7. Process: Content/Context/Interaction/Channel Masters/Management Complexities l 8. Seller-controlled, buyer-controlled, and dynamic supply and demand models l 9. Market place of one l 10. Web Portal/Forward/Reverse Auctions/Exchanges Yahoo/E-Bay/Priceline/CDNow l 11. Value-Added Communities Globalization Industry-Focused or Vertical Cross-Industry or Horizontal Organizing MIS Resources: Strategy and Tactics

4 e-Business Strategy Infrastructure Web Design Business to Business Marketing Internet Marketing Business Intelligence Implementation Strategies I Implementation Strategies II Balanced Scorecard

5 The Four Phases of Implementing MIS Resources One: Selling the Vision Two: Building the Company Three: Advertising the Business Four: Implementing the Business Five: Moving into the Future

6 Technological Change Drivers Point of Purchase Displays Scanning Devices Networking Telecommunications Optical Character Readers Telecommunications Devices

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9 Organizational Factors can be Measured More Accurately o Cost, Revenue, Profit, Investment Center o Strategic Business Unit o Critical Success Factors o Core Competencies

10 MIS Trends More Pronounced o Standardization o Leverage o Mass Customization o Franchise o Methodology o Modularization o Liquid vs. Fixed Assets o Client/Server o Knowledge, Information, or Expertise Driven

11 Inductive Deductive General Cases Specific Rules General Cases TransferenceReasoning

12 CLIENTCLIENT Customer Value Chain What is Produced/ Provided To Me (inputs) What I Do (process) What I Produce (Outputs) Who I Produce It For (Customers) Computer Hardware and Software Local Area Network Installations Implement Technology to Accomplish Strategic Goals Working Models Practice Area Information

13 Margin Firm Infrastructure Human Resource Management Technology Development Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales Marketing Management Advertising Sales Force Admin. Sales Force Oper. Promotion Service Technical Literature Customer Value Chain

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15 Grower Jobber $8.00 Wholesaler $12.00 Florist $24.00 Customer $60.00 Customer $54.00 Distribution Chain

16 Potential Entrants Suppliers Industry Competitors Rivalry Among Existing Firms Buyers Substitutes Bargaining power of suppliers Threat of new entrants Bargaining power of buyers Threat of substitute products or services Five Forces Model

17 Competitive Strategy of Differentiation Competitive Advantage Competitive Scope Broad Target Narrow Target Lower CostDifferentiation 1. Cost Leadership 2. Differentiation 3A. Focus on Cost 3B. Focus on Differentiation

18 Product Change Process Change Dynamic Stable Dynamic Mass Customization Invention Mass ProductionContinuous Improvement Product-Process Change Matrix

19 Integrate Silos

20 Brochurized web site Basic product/ plan information Limited interactivity No web site stickiness Publish Physician and facility locators, services information Searchable and customized health content How-to-contact us communications Very early community building InteractTransact Member-focused portal: loyalty building Prevention and health assessment tools Community building Web site stickiness Business process Automation: procurement, integrated directory Integrate EDI to iCommerce Transition Self-service functionality Automated vendor supply chain management Call center replaced with contact center Transform Mass customization Integrated Disease Management Empowered consumers and self-directed care Frictionless integration with providers, pharma & suppliers STAGESSTAGES Value Curve Laggards Majority Leaders Internet Development Continuum

21 Front Office Sell Side Back Office Buy Side

22 Business vs. IT Strategy

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28 Integrative Architecture

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30 Integrate EC Front and Legacy Back End

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33 Presentation Options

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35 Balanced Scorecard____________________________ ____________________________ ____________________________ ____________________________ e-Business Strategy____________________________ ____________________________ ____________________________ ____________________________ Implementation Strategies I__________________________ __________________________ ___________________________ ___________________________ ___________________________ ___________________________ ____ Implementation Strategies II___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ____ Web Design_____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ ____ Business Intelligence_____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _ Business to Business Marketing _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ ____ Internet Marketing_____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ _ ORGANIZATION STRATEGY ________________________________________________________

36 e-Business Strategy Infrastructure Web Design Business to Business Marketing Internet Marketing Business Intelligence Implementation Strategies I Implementation Strategies II Balanced Scorecard

37 References l Business Models: –Michael Porter –James McKinney –Warren McFarlan –James Cash l Technology Models: –Gartner Group –MetaGroup –Forrester Group


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