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The Strategic Management of Information Technology Chapter 1 Introduction.

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Presentation on theme: "The Strategic Management of Information Technology Chapter 1 Introduction."— Presentation transcript:

1 The Strategic Management of Information Technology Chapter 1 Introduction

2 Before the Organization Individual Farms

3 The Traditional Organization

4 The Organization as One

5 The Traditional Hierarchy/ Organizational Demands Globalization Economics Process Individual

6 Technological Change Drivers Point of Purchase Displays Scanning Devices Networking Telecommunications

7 Technological Change Drivers Point of Purchase Displays o Expedite Selling Practice o Record Sales at Individual Level

8 Technological Change Drivers Scanning Devices o Customer Information o Promotional Tracking

9 Technological Change Drivers Networking Telecommunications o Internet o Local Area Networks o Video Conferencing

10 The Organization on its Head Globalization Economics Process Individual Immanuel Kant

11 Key Organizational Measures o Cost, Revenue, Profit, Investment Center o Strategic Business Unit o Critical Success Factors o Core Competencies

12 Key Organizational Methods o Right Sizing o Reengineering o Business Process Redesign PlanDesignImplementMaintain

13 Approach l Key MIS Trend –Organizational Rationale –Technological Driver Strategic MIS Organization Technology

14 Inductive Deductive General Cases Specific Rules General Cases Transference Reasoning

15 Sample Organizations McDonalds ServiceMaster Mrs. Fields Cookies WalMart

16 Key MIS Trends o Standardization o Leverage o Mass Customization o Franchise o Methodology o Modularization o Liquid Assets o Client/Server o Knowledge, Information, or Expertise Driven

17 l The Conscious Effort to Make all Jobs Similar, Routinized, and Interchangeable Key MIS Trends Standardization

18 l Move all tasks to the lowest possible individual in terms of level and cost Key MIS Trends Leverage

19 l Focus all products and services on the specific customer Key MIS Trends Mass Customization

20 l The Organization has become a small central office with many autonomous, but identically-structured units Key MIS Trends Franchise

21 l Methodology tells the user the steps to take in the process Key MIS Trends Methodology Methodology

22 l Rather than be constructed at the most granular level, projects are completed using sections of code Key MIS Trends Modularization

23 Liquid vs. Fixed Assets Key MIS Trends l Focus on Liquid Assets, Reducing Fixed Assets

24 Client/Server l Enables data to be stored at organizational, group, and individual levels. Key MIS Trends

25 l Rather than work in a hierarchy, workers develop a particular expertise and are constantly reassembled to provide their expertise to a project Key MIS Trends Knowledge, Information, or Expertise-Driven Knowledge Information Expertise

26 Key MIS Trends Implications Organizational Architecture Data Architecture Communications Architecture Programming Languages FortranCobol C PL/1 Statistical Analysis Minitab SPSSSAS PowerBuilder Visual BasicLotus Notes KnowledgeWare Systems Architecture, Design, and Operations Management Information Systems Microsoft/Lotus Suite of Products User-Directed Toolset Internet

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