1. CI China Tourism in the Khampa Region

2. The Khampa Region-South West Mountain Hotspot

3. Tourism Threat and Opportunity  Over 700 million domestic tourists  Economic Pressures in Rural Counties  Mass Tourism Infrastructure in PAs and KBAs  Major natural and cultural attractions  Need for economic alternatives

4. CI-China Tourism Strategy Mass tourismLocal Communities Public Awareness Protected Areas Management Plans in 2; Policy Development; Over 16 targeted –strengthen orgs and capacities; 1 concession M&E of impact in Nature Reserves Best Practices Impact AnalysisEcotourism standards Learning 2 trainings for PA Management 3 Community Exchanges Market Development Link to tour ops; Create networks Footprint Analysis w/Recm. Enterprise Development Investment Standards New products – Tibet Circuit;

5. Results to Date  Guidelines for Tourism Planning & Investing in Nature Reserves  Jiaju Village, Sichuan province  Chuochi Village, Qinghai  2 Conferences; 2 community workshops

6. Challenges  Lack of legal supports to ensure the conservation regulation enforced in the KBA but mass tourism developed  Technically “calculate” the tourism’s impacts on biodiversity  Good local planning team