Do Post Pictures Use the same manners you would use at a party Be interesting Post video Be relevant, but cast a wide net
Do Post coming events and reviews after the events Drive people to your page by posting their picture Post often, but not too often Keep it close to home.... post about customers, students, staff, teachers, suppliers and even reps.
Do Link to and from your web site Use contests and (non controversial) polls Give stuff away Grab links from anywhere and everywhere Echo anything that appears about you or your staff in the press or on line
Keep personal and business fan pages separate Use the message feature for semiprivate messages and overt sale promotions Check spelling and grammar Be informal Do
Don’t Brag Post too often, but often enough Get political or controversial Make personal posts on your business fan page Be too informal
Don’t Post too many overt sales messages Become a catalog Become one long commercial Forget to check spelling and grammar
Don’t Overlook the opportunity Facebook presents… for free!