Presentation on theme: "Promoting Discounts, Specials and Sales in Social Spaces Jean Ann Van Krevelen, President White Willow Media."— Presentation transcript:
Promoting Discounts, Specials and Sales in Social Spaces Jean Ann Van Krevelen, President White Willow Media
There are hundreds of ways to promote sales and specials in social spaces. And, there are thousands of businesses promoting all of the time. Separate yourself from the pack. Be creative!
EXCLUSIVES Offer sales or specials, specially targeted to customers on Facebook and Twitter. Create an exclusive coupon for your Facebook page and track the response rate at check out.
WORK WITH PARTNERS Partner with a non-competitive company or get a larger company to sponsor your campaign. Share information across networks to find consumers with similar affiliations.
SNEAK PEAK Announce upcoming specials online before you announce to the general public…build a sense of anticipation.
TRENDS & NEW PRODUCTS Keep your customers up to date on what’s hot by creating blog posts or notes on your Facebook page. Give them the inside scoop on the latest and greatest products arriving at your store.
MULTIMEDIA Don’t just talk about your products, use photos and videos to create excitement. Ask followers to submit photos of their gardens (or your plants in their gardens).
GIVEAWAYS Giveaways don’t have to be expensive to be effective, but make the prize something worth winning. Use this opportunity to increase followers by increasing discounts for customers who share your message.
BRAND REPS/INFLUENCERS Identify the most active and influential followers in your social networks. Offer special access, advance notice, products for review and get them talking about how great you are.
CASE STUDY: ANNIE’S ANNUALS Annie’s Annuals: California nursery with mail order 1605 followers on Twitter, fans and 3-5 comments/likes per post on Facebook
CASE STUDY: ANNIE’S ANNUALS In December, had a 15% sale off of everything, including gift certificates. Partnered with several garden writers to cross-promote with giveaways and reposts. Combined with blast for maximum coverage.
CASE STUDY: BOTANICAL INTERESTS Botanical Interests: Mail order and wholesale seeds 1605 followers on Twitter, 1700 fans, 6-15 comments/likes per post
CASE STUDY: BOTANICAL INTERESTS Partners with well-known garden bloggers for seed giveaways Uses Facebook to cross-promote and direct traffic to the blog Keeps high level of engagement on their Facebook page by asking questions, posting recipes, highlighting new products
CASE STUDY: BOTANICAL INTERESTS Uses Facebook to get customers to submit pictures of their seeds grown as plants Pictures are posted to their website Result: free endorsements and free photos, as well as customer research
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