Presentation on theme: "The 4 Ps of the Climate Change Story Journalists & Media people."— Presentation transcript:
The 4 Ps of the Climate Change Story Journalists & Media people
The 4 Ps Problems Publics Products Plan! can be adopted by media houses in coming up with communication strategy
4Ps – Identify and Prioritise: Problems – internal, external communication Publics – fishermen, political activists, editors, sales/general managers Product – promos, radio/TV products, events Plan – Opportunities, key dates, newspegs – e.g. Earth Day, World Env. Day, paid supplements
Problems Problems broken down into two themes: Processes of Climate Change –Mechanics of GCC, science of GCC Impacts of Climate Change - Sea level rise, global warming etc. - Sea level rise, global warming etc.
Problems: processes Fossil fuel burning link to CO 2 and GhG Greenhouse effect: What is it? Global warming Sea-level rise Rainfall levels Extreme weather Human impact 450 ppm – the ‘magic’ number
Impacts: local story Sea-level rise & coastal erosion Saline intrusion – effects Economic: farming, food, prices, jobs Habitat loss – mangrove stress/loss, fauna Tourism – Impact of CC on tourism Weather – Temperatures/El Nino, La Nina