2012 North American Candidate Experience Award Winners! 2012 North American Candidate Experience Award Winners!
Most employers can’t even agree on what a ‘Candidate’ is? A. Everyone who can possibly do the job. B. Everyone who expresses interest in a specific opportunity. C. Every qualified applicant. D. The ‘Finalists’ we bring in to interview & select. E. All of the above.
Candidates know the moment they become one… …and their expectations form in that instant But the ‘Candidates’ know
… attitudes and opinions… Source: CareerXroads Candidate Experience monograph, March, 2011 … regarding the recruiting process; the stakeholders in the process; the work itself; the company as a place to work… … actions taken What Are We Measuring?
[Operational] Definitions are Even more Important.
Referred Candidates are more likely than Non-referred Candidates to receive an offer. were aware of and used employee referrals. of those who were referred received job offers. were aware of employee referrals. Source: theCandEs.org, 2013 Employee Referral Programs (100%)
10/11/2014Footer Text13 43.7% 10.4% 45.9% POSITIVE Source: theCandEs.org, 2012 “How do you rate your company’s ability to communicate with UNQUALIFIED candidates?” NEGATIVE NEUTRAL EMPLOYERS
10/11/2014Footer Text14 54.2% 8.3% 37.5% POSITIVE Source: theCandEs.org, 2012 NEGATIVE NEUTRAL EMPLOYERS “How do you rate your company’s ability to communicate with QUALIFIED candidates NOT selected?”
10/11/2014Footer Text15 17.9% 43.6% 38.5% POSITIVE Source: theCandEs.org, 2012 NEGATIVE NEUTRAL CANDIDATES “How were your treated when YOU were NOT SELECTED by [Company Name]?”
The reason the road is less traveled is the candidates have little say #1 – Build the Business Case “Derive the value of a candidate” #3 – Increase Transparency Improve the candidates’ ability to make a decision.” #2 – Seek Feedback “Candidates need to share their experience at each stage.” #4 – Set Expectations then Deliver Clarify what will happen next. Set a bar for minimum expectations.