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Results compiled by Iliyana Kuneva and Daniel Gross, BGS Interns BGS 2011 Focus Group Survey One: First Impressions.

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Presentation on theme: "Results compiled by Iliyana Kuneva and Daniel Gross, BGS Interns BGS 2011 Focus Group Survey One: First Impressions."— Presentation transcript:

1 Results compiled by Iliyana Kuneva and Daniel Gross, BGS Interns BGS 2011 Focus Group Survey One: First Impressions

2 Focus Group Demographics 1,218 focus group participants (10% of all invited juniors and seniors) 378 colleges and 21 countries represented 62% are females, 38% are males 73% are ages 19-22, 10% are ages 23-25, and 17% are over 25 years 63% attend schools of 15,000 or less 70% are enrolled in public universities 24% already graduated, 11% will graduate in Fall 2011, and 65% will graduate in Spring 2012 or later

3 Focus Group Demographics

4 Awareness of the Society

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8 35% of people that said no, changed their answer to yes 65% of people that said no, kept their answer as no

9 Awareness of the Society Note: For Seniors, the first option read …now that I have graduated

10 Awareness of the Society Note: No matter who answered their questions, students own opinion was the most important one in deciding whether or not to join BGS

11 Invitation Process

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13 In class through a tapping ceremony Through Through traditional mail My counselor, advisor, or professor told me

14 Reasons students accepted membership: The honor and prestige (87%) The recognition for their hard work (87%) To put on their resume (85%) To network with other students and professionals (66%) Reasons students refused membership: Do not realize the benefits of being a lifetime member (77%) Do not realize the honor associated with Beta Gamma Sigma (69%) Already part of an honor society or other business organization and do not see the value in more than one (48%) Lifetime membership fee is too high (38%) Invitation Process

15 Improvements to the invitation process: More formal (40%) More public (33%) Receive encouragement from faculty (33%) Ways to better recognize students for becoming BGS members: Publication of name in school or hometown newspaper or on the schools website (48%) More recognition from faculty (43%) Display of name on bulletin board (32%)

16 BGS Benefits: What Students Want Note: Seniors are more likely to use CareerCentral and the alumni chapter networks

17 BGS Benefits: What Students Want

18 Extremely valuable benefits: Resume building (58%) Lifetime membership and recognition (54%) Scholarships (48%) Most often desired benefits: More internship and job opportunities (78%) Specific preference from employers and graduate schools (77%) More (graduate school) scholarships (68%) Networking opportunities with BGS members in my area (60%) BGS Benefits: What Students Want

19 BetaNet: The BGS Website

20 Communicating with New Members The use of Facebook, LinkedIn, and Twitter are on the rise –Use of MySpace is decreasing Students want to mainly use LinkedIn and Facebook to connect with other members

21 Questions? Call or the Central Office: Phone: Web:


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