1. Kinetic Panel April 2013

2. Kinetic Moving Minds Panel Regular consumer online survey 500 UK residents Surveyed from 15 th to 19 th April 2013 Covering current issues affecting the moving world... Smartphone apps, 2012 outlook (December 11) Bank holidays, summer plans (March 2012) Urban experiences, shopping, summer habits/activities (May 2012) M-commerce, social activities (July 2012) Mobile banking, digital formats, FOOH (September 2012) Wi-Fi on the London Underground (November 2012) Online shopping and innovations on the high street (November 2012) 4G, holiday plans, health foods and shopping habits (February 2013) This time... Payment methods and confidence, mobile couponing, trust in companies and the economy

3. Contents Payment methods Mobile couponing Celebrity brand ambassadors Trust and the economy Summer activities Mobile phones Future of OOH

4. Payment Methods

5. Cash and debit cards continue to be the main payment methods. Londoners are more likely to use new technologies Q: What payment methods do you use when you are out shopping? Source: Kinetic Panel April 2013 Store Card Tap to pay by card Credit card Tap to pay by phone Debit card Cash

6. Younger audiences and Londoners tend to be the most comfortable with new payment technologies Q: To what extent do you agree that you would be comfortable with the following payment methods? Source: Kinetic Panel April 2013 38% 25-34 38% Londoners 16% Men 15% 45-54 13% 45-54 Tap to pay by card Tap to pay by phone Mobile Wallet Mobile Ticketing

7. Though the benefits of mobile banking are understood by 42%, half require further info. 1/5 are already banking on the go. 42% agree that mobile banking and contactless payment is a quick and effective way for me to manage my finances when on the move Q: Which of the following statements best describes your feelings towards mobile banking and contactless payment? Source: Kinetic Panel April 2013 Net total: 31%Net total: 25%

8. Security is a strong barrier to mobile banking with over 2/3s having concerns Q: Which of the following statements best describes your feelings towards mobile banking and contactless payment? Source: Kinetic Panel April 2013 Losing my bank card or mobile phone Security of the Technology Total Agree - 67% Total Agree - 75% Security Concerns

9. Cashier in Bank SMS Balances Online Mobile Banking Mobile App Online Desktop Banking Q. Which method(s) do you prefer to manage/check your finances? Source: Kinetic Panel April 2013 When checking our finances we like to go online either via our desktop or mobile

10. Mobile Couponing

11. Mobile couponing and online shopping discount services are popular among younger audiences 59% are aware of mobile couponing or online shopping discount services. 66% of 18-34s Mobile couponing – used an average of <once a year Q. How often have you used the following in the past 12 months? Only those aware of mobile couponing or online discount shopping services. Source: Kinetic Panel April 2013 Online shopping discount service - used an average of 1.9 times a year 27% of 18-24s 45% of 18-24s

12. Mobile couponing discount services are used mainly for enjoyable items such as eating out and clothing and footwear Q. For what type of things, have you used either mobile couponing or online shopping discount services for in the past 12 months? Source: Kinetic Panel April 2013 %

13. The popularity of discount services is increasing Those that have used mobile couponing or online shopping discount services in the past 12 months Source: Kinetic Panel April 2013 Would you say you are using these services…?

14. Celebrity brand ambassadors

15. A third of 18-34s agree that if a celebrity they admire was promoting a clothing range this would make them more likely to look at the collection Source: Kinetic Panel April 2013 If a celebrity who you admire and think has a good sense of style was "the face" of a clothing brand would this… 27% of 18-34s

16. A third of 18-34s are aware of Beyonces tie up with H&M which has been widely reported in the press Source: Kinetic Panel April 2013

17. Trust and the Economy

18. Weve become even less trusting of companies, with the exception of retail where trust has remained level. Trust in Supermarkets has decreased 27% Q. To what extent do you have trust in companies and institutions in the following sections? Source: Kinetic Panel April 2013

19. Younger audiences are likely to be the most trusting, older audiences the least Q. To what extent do you have trust in companies and institutions in the following sections? Source: Kinetic Panel April 2013

20. Just over half of us view the recent budget announcements as having little impact on our personal finances. Younger audiences are least likely to know the impact of the announcement. Source: Kinetic Panel April 2013 Since the recent Budget announcements in March 2013 do you think you are?

21. Overall we are planning on being more frugal this year Q. In 2013 do you think you will be doing more, less or about the same of the following compared to 2012? Source: Kinetic Panel April 2013

22. Summer Activities

23. Plans are already being made for the summer, the majority of which involve UK destinations Q. What activities are you planning to do this summer? Source: Kinetic Panel April 2013 60% of 35-44s 27% of 18-24s 20% of Men 64% of 35-44s 25% of Women

24. Mobile Phones

25. The Operating System and brand are key factors when purchasing a new phone Source: Kinetic Panel April 2013 Thinking about the next time you purchase a mobile phone how important are each of the following? Operating System Brand of phone Bluetooth GPS 50% 61% 10% 16% 32% 37% 48% 57% 35% 43% 20% 30% 41% 54% Adults 18-24

26. Future of OOH

27. 1/3 see mobiles as being the most important piece of technology they own in the future Source: Kinetic Panel April 2013 In the future I expect I will be able to interact with most advertising wherever I see it In the future my mobile phone will be the most important piece of technology I own In the future I expect some digital screens will show me ads that are relevant to me and what Im doing In the future I expect I would buy a product or service via a digital poster screen In the future I expect to be able to access the web wherever I am out of the home 18% 29% 76% 32% 28% 21% In the future some digital screens will recognise who I am

28. Summary

29. Cash and debit cards remain the key payment methods. Newer forms of payment such as contactless payment are being used by Londoners and younger audiences Security concerns are cited by over 2/3s as a barrier to using new payment and banking technologies Over half are aware of mobile couponing and online discount services. Younger audiences are big users of these services with 45% having used online discount services 1-4 times in the past year. Restaurants and clothing/footwear are the most popular expenditures discounts are used for. A third of 18-34s agree if a celebrity they admire was promoting a clothing range this would make them more likely to look at the collection.

30. Summary Weve become less trusting of companies and institutions, younger audiences tend to the most trusting Most people see their finances as being about the same as a result of the recent budget announcements This year we are planning on doing more socialising at home During the summer 60% of 35-44s are planning on holidaying in the UK, 64% are planning on visiting a UK tourist attraction When it comes to purchasing our mobile phones the operating system and brand of phone are key factors.

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