Presentation on theme: "ROPS = Roll-Over Protective Structure You Can Help Us Save Lives."— Presentation transcript:
ROPS = Roll-Over Protective Structure You Can Help Us Save Lives
Milk Prices Feed Prices Crop failure due to weather Debt and credit problems Safety 8 times more likely to die on the job then the average worker Rollovers = Approximately ½ of deaths
ONE in TEN tractor operators overturns a tractor in his or her lifetime
80 % of tractor overturns happen to highly experienced tractor drivers
ROPS are 99% effective!
Strategy for Vermont A Media Campaign targeting High Risk farmers A 70% Rebate to farmers A ROPS Hotline Raise $60,000 to provide rebates in 2011
“It won’t happen to me” “Can’t afford it” “No time to order”
Timeline December August 2010 Identify Barriers and Motivators to install ROPS Identify Key Media outlets Begin message testing in focus groups September November 2010 Order advertising Launch campaign and monitor for outcomes
ROPS save Lives, Families, Farms
Our Vermont Partners “A PARTNERSHIP TO SAVE LIVES” The Vermont Agency of Agriculture, Food and Markets The Vermont Farm Bureau Vermont farm families Co-Operative Insurance Companies
Recognition for our Key Partners Your logo displayed in our “Media Blitz” Newspapers, Magazines, Newsletters Banners and Pamphlets at Farm Shows, Conferences, Equipment Dealers, etc.
Recognition continued… Radio, Earned Media, Across the Fence Logo/Hotlinks on four websites Featured in Farmsafe Facebook, Blog and in statewide list serves, etc. Social Networking Presence
Partner with us and Help protect Farmers Farms Costs to Society