1. ROPS = Roll-Over Protective Structure You Can Help Us Save Lives

7. Milk Prices Feed Prices Crop failure due to weather Debt and credit problems Safety 8 times more likely to die on the job then the average worker Rollovers = Approximately ½ of deaths

8. ONE in TEN tractor operators overturns a tractor in his or her lifetime

10. 80 % of tractor overturns happen to highly experienced tractor drivers

16. ROPS are 99% effective!

18. Strategy for Vermont  A Media Campaign targeting High Risk farmers  A 70% Rebate to farmers  A ROPS Hotline  Raise $60,000 to provide rebates in 2011

19.  “It won’t happen to me”  “Can’t afford it”  “No time to order”

20. Timeline December 2009 - August 2010  Identify Barriers and Motivators to install ROPS  Identify Key Media outlets  Begin message testing in focus groups September 2010 - November 2010  Order advertising  Launch campaign and monitor for outcomes

21. ROPS save Lives, Families, Farms

22. Our Vermont Partners “A PARTNERSHIP TO SAVE LIVES”  The Vermont Agency of Agriculture, Food and Markets  The Vermont Farm Bureau  Vermont farm families  Co-Operative Insurance Companies

23. Recognition for our Key Partners Your logo displayed in our “Media Blitz”  Newspapers, Magazines, Newsletters  Banners and Pamphlets at Farm Shows, Conferences, Equipment Dealers, etc.

24. Recognition continued…  Radio, Earned Media, Across the Fence  Logo/Hotlinks on four websites  Featured in Farmsafe Facebook, Blog and in statewide list serves, etc.  Social Networking Presence

25. Partner with us and Help protect  Farmers  Farms  Costs to Society