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ROPS = Roll-Over Protective Structure You Can Help Us Save Lives.

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Presentation on theme: "ROPS = Roll-Over Protective Structure You Can Help Us Save Lives."— Presentation transcript:

1 ROPS = Roll-Over Protective Structure You Can Help Us Save Lives

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7 Milk Prices Feed Prices Crop failure due to weather Debt and credit problems Safety 8 times more likely to die on the job then the average worker Rollovers = Approximately ½ of deaths

8 ONE in TEN tractor operators overturns a tractor in his or her lifetime

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10 80 % of tractor overturns happen to highly experienced tractor drivers

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16 ROPS are 99% effective!

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18 Strategy for Vermont  A Media Campaign targeting High Risk farmers  A 70% Rebate to farmers  A ROPS Hotline  Raise $60,000 to provide rebates in 2011

19  “It won’t happen to me”  “Can’t afford it”  “No time to order”

20 Timeline December August 2010  Identify Barriers and Motivators to install ROPS  Identify Key Media outlets  Begin message testing in focus groups September November 2010  Order advertising  Launch campaign and monitor for outcomes

21 ROPS save Lives, Families, Farms

22 Our Vermont Partners “A PARTNERSHIP TO SAVE LIVES”  The Vermont Agency of Agriculture, Food and Markets  The Vermont Farm Bureau  Vermont farm families  Co-Operative Insurance Companies

23 Recognition for our Key Partners Your logo displayed in our “Media Blitz”  Newspapers, Magazines, Newsletters  Banners and Pamphlets at Farm Shows, Conferences, Equipment Dealers, etc.

24 Recognition continued…  Radio, Earned Media, Across the Fence  Logo/Hotlinks on four websites  Featured in Farmsafe Facebook, Blog and in statewide list serves, etc.  Social Networking Presence

25 Partner with us and Help protect  Farmers  Farms  Costs to Society


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