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Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.

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Presentation on theme: "Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ."— Presentation transcript:

1 Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ © Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved

2 About us: ResearchPAYS®, Inc. is a New York based firm that provides strategic business consulting services to Fortune 1000 companies for their multicultural concerns. We are all about conducting Research that Pays Off! Our expertise... We integrate in-house expertise with primary field data to establish recommendations, identify reliable metrics and monitor progress. We also custom-design leadership-training workshops based on our findings. 2

3 The Hispanic Opportunity In this Presentation - Evaluate Key Metrics for Overall Hispanic Markets Hispanic Online Behavior Hispanics Online – metrics

4 Key Hispanic Metrics - Overall 1.English language fluency 2.Generation 3.Country of Origin 4.Level of education 5.Household Income 6.Purchasing Power (Aggregate Household Income) Hispanics Online – metrics

5 US Population ‘09 Source: US Census

6 US Hispanic Population Source: US Census

7 US Citizenship Status Source: US Census

8 Age Source: US Census

9 Population Projection Source: US Census

10 The New ‘Minority–Majority’ Source: US Census

11 English Language Fluency Source: US Census

12 Generation Source: US Census

13 Country of Origin Source: US Census

14 Level of Education Source: US Census

15 Income Source: US Census

16 Income Source: US Census

17 Purchasing Power Source: Hispanic PEW

18 Purchasing Power Source: Hispanic PEW

19 Key Hispanic Metrics - Online 1.English language fluency 2.Generation 3.Country of Origin 4.Level of education 5.Household Income 6.Purchasing Power (Aggregate Household Income) Hispanics Online – metrics

20 % Online – Language Fluency Hispanics Online – trends

21 % Online - Generation Hispanics Online – trends

22 % Online - Country of Origin Hispanics Online – trends

23 % Online – Level of Education Hispanics Online – trends i.e. Of the 41% Hispanics without a High School degree, 31% of them use the web.

24 % Online – Household Income Hispanics Online – trends i.e. Of the 54% Hispanics with a household income less than $30k, 39% of them use the web.

25 % Online – Purchasing Power-AHI Hispanics Online – trends

26 % Hispanics Online 1.% Online – High Score 2.% Online – Low Score 3.% Hispanic Internet Usage 4.% Hispanic Mobile Web Usage Hispanics Online – metrics

27 % Online – High Score Hispanics Online – trends

28 % Online – Low Score Hispanics Online – trends

29 % Hispanic Internet Usage Hispanics Online – trends

30 % Hispanic Mobile Web Usage Hispanics Online – trends

31

32 Sample Projects and Services 1.Data Collection at Events - Events-based Research 2. Hispanisize™ a non-Hispanic Workforce 3.Hispanic Business Leadership Development Programs 4.Mentorship Programs 5.ROI Analyses for Multicultural Sponsorship Funds 6.Multicultural Component Analyses in Select Markets 7.Facilitated Discussions – Business Model Innovations 8.Speaker, Lecturer, and Master of Ceremonies Hispanics Online – metrics

33 Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ © Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved


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