1. UX and UCD at Cambridgeshire County Council Steve Grange, Project Manager, Cambridgeshire County Council, UK

2. In all our projects we, at some point, use UCD/UX techniques Generally speaking, I use UCD techniques during the early stages of my projects and UX techniques in the latter stages – through an iterative process We use a lot of different techniques so Ill describe the common ones we use most frequently I dont follow UX/UCD rules exactly – if it will produce results, Ill use it wherever I think is appropriate User Centered Design/User Experience

3. Technique 1 - Personas

4. Technique 2 – Wireframes

6. Expert reviews are used to look at a product from an experienced users point of view Its a good technique to iron out glaring bugs and issues without undertaking full usability testing Also useful to identify where standards and guidelines havent been followed; something general users might not consider Technique 3 - Expert Reviews

7. Technique 4 – Usability Testing

9. Technique 5 – HTML Mockups

10. Technique 6 – Surveys

11. …the other techniques There are some techniques which have been used but Ive not had direct experience of these, yet. These include: Card sorting Focus groups User journey mapping (occasionally done by our Business Analysts) Browser testing

12. Its not all plain sailing though… Of course, there were problems along the way Stakeholder management is a bigger problem than it may at first seem. Ive learnt that I need to: Empathise with stakeholders when planning UX Ask stakeholders what does success look like to you? Get them involved in the UX Planning Speak the language of them

13. Other problems Developers who are protective of their creations Lesson learnt – involve them throughout. Tell them youre doing it, tell them what youll be looking at and ask them how they want the results produced A final issue is getting people on board. Getting volunteers on board and making sure they turn up is difficult. Solution – regular communication and incentives

14. Using UX in the future A final rhetorical slide A question Ive asked myself recently is whats the future for UX?, especially in regards to work back home How will UX be managed on mobile products as more of our traffic goes from the Web to Mobile Web? What new techniques will be created and what current techniques will become obsolete? Im not sure yet but Im looking forward to finding out

15. Email: grange.steve@gmail.com Twitter: @grangesteve Blog: www.StevesSocitmTrip.wordpress.comgrange.steve@gmail.com Questions?