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House of Fraser Real World Experience Using Microsoft Technology Andrew Bond Development Services Manager House of Fraser.

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Presentation on theme: "House of Fraser Real World Experience Using Microsoft Technology Andrew Bond Development Services Manager House of Fraser."— Presentation transcript:

1 House of Fraser Real World Experience Using Microsoft Technology Andrew Bond Development Services Manager House of Fraser

2 Agenda Background B2b integration Web services for CRM Conclusions and the future Questions

3 House of Fraser - background Britain's leading designer brands retailer 53 Stores across the UK 1300 Suppliers 120,000 documents per year

4 IT infrastructure Traditionally Oracle based Increasingly heterogeneous environment Increasing Microsoft technology

5 Point to point internal integration ASB BLT HDL AFT COP OS QOS Y DRW SWG COP OS EDI BST EDI ASB EDIXOICUI RMO DLY EDI KYF KFC JIA EDI FQAVUH HCO WKD ECP SKD MFP WCP DKEAJT

6 B2b 2003 strategic review – situation analysis 50% of orders (350 suppliers) sent over EDI 50 suppliers providing EDI invoices 50 suppliers receiving EDI sales 60 suppliers providing EDI advance shipping notices for X-docking in Distribution Centre

7 Recruit Merchandising Financials Customer ordering Merchandising Range planning Customer ordering HOF Systems Proprietary EDI software Extranet Suppliers 3rd parties Purchase Order Cycle Systems Catalogue EDIEDI NonEDINonEDI 3 rd parties PaperPaper B2b Existing architecture

8 House of Fraser aims No paper based communication Lower cost barriers by reducing dependence on EDI VANs* Increased supplier communication Vendor managed inventory Reduce maintenance overheads for B2B systems by 50% *VAN – Value Added Network – 3 rd party provider EDI services

9 House of Fraser aims Integrating a supplier should be equivalent to adding a user to a system and not like integrating a new system! *VAN – Value Added Network – 3 rd party provider EDI services

10 Problems Number of adhoc pilots Proprietary, specialist skills, difficult to configure Lack of buy in to 3 rd party service providers 3 rd partys interests not HoFs interests Expensive and difficult to add new trading partners Cost of EDI VANs Expensive and difficult to configure for new file types (e.g. XML)

11 Why choose BizTalk 2004 ? A platform that provides everything Best strategic fit with IT strategy Ability to generate a revenue stream Simple to administer No change for existing suppliers

12 Partners are important Covast Microsofts recommended partner Embedded within BizTalk 2004 History of EDI connectivity experience AS2 knowledge and experience Includes UK-specific EDI translation capabilities

13 Partners are important Solidsoft Strategic integration advisors of choice The UKs premier BizTalk specialists Collaborative and results orientated project implementation approach Applied industry understanding to make a resilient operational system Understood and delivered upon our ambitious and complex business goals

14 Project Proof of concept Gradual replacement of services and existing EDI software Supplier recruitment Drive to IP based supplier communication

15 Issues Moving suppliers seamlessly Exceptions and bending of the standards Different VAN providers and formats Range of supplier abilities

16 B2b architecture BizTalk for B2B UNIX HoF Systems Finance Mercatus WMS COPOS Web Integration INTERNET Electronic Data Interchange Value Added Network HoF Enterprise HoF Supplier Community AS2 HoF Extranet 3 rd Party Supplier Supplier Supplier Supplier

17 Recruit Merchandising Financials Customer ordering Merchandising Range planning Customer ordering HOF Systems BizTalk Server 2004 Extranet Suppliers 3 rd parties Purchase Order Cycle Systems Catalogue EDIEDI NonEDINonEDI 3 rd parties PaperPaper BizTalk 2004 based solution COVAST CPFR Catalogue Management

18 Extranet solution Smaller suppliers ASP.Net Classic n-tier deployment Component-based Scalable Logical Architecture (CSLA) Write direct to Merchandising system

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20 Concessions information Double recording of sales Partner catalogue provider charged both suppliers and HOF Encouragement of heterogeneous formats Replaced with BizTalk Suppliers now charged directly by HOF

21 Results of project All suppliers now send ASNs Previous supplier subscriptions now paid to House of Fraser New recruitment for all processes over internet protocols XML standard messages Lower costs and revenue generation

22 BizTalk for internal projects Customer Ordering Long running orchestrations

23 CRM - Recognition Card Loyalty card based scheme Joint venture between House of Fraser and 3 rd party Transactions and points owned by HOF Customer support, statements, fulfilment provided by 3 rd party

24 Recognition Card Data Warehouse CRM Engine House of Fraser Call Centre CRM Engine HTML reports

25 CRM – Recognition Card Data Warehouse CRM Engine House of Fraser Call Centre Web Services

26 CRM Web Services Moving from Oracle stored procedure / Java approach to.Net Business logic moved towards middle tier Built around HOF specific CLSA Security

27 Future SupplierCustomerPartner COPOSWMSFinancials Information Platform

28 Conclusions BizTalk and Web Services enable easier heterogeneous environment Focus is increasingly on SOA Web services which are object oriented enable greater reuse Integration still requires management and documentation – BizTalk Integration projects can bring tangible benefits


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