1. House of Fraser Real World Experience Using Microsoft Technology
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House of Fraser Real World Experience Using Microsoft Technology
Andrew Bond
Development Services Manager
House of Fraser
© Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

2. Agenda Background B2b integration Web services for CRM
Conclusions and the future
Questions

3. House of Fraser - background
Britain's leading designer brands retailer
53 Stores across the UK
1300 Suppliers
120,000 documents per year

4. IT infrastructure Traditionally Oracle based
Increasingly heterogeneous environment
Increasing Microsoft technology

5. Point to point internal integration
ASB
BLT
HDL
AFT
COPOS
QOSY
DRW
SWG
EDI
BST
XOI
CUI
RMO
DLY
KYF
KFC
JIA
FQA
VUH
HCO
WKD
ECP
SKD
MFP
WCP
DKE
AJT

6. B2b 2003 strategic review – situation analysis
50% of orders (350 suppliers) sent over EDI
50 suppliers providing EDI invoices
50 suppliers receiving EDI sales
60 suppliers providing EDI advance shipping notices for X-docking in Distribution Centre

7. B2b Existing architecture
Suppliers
Purchase Order Cycle Systems
Catalogue
3rd parties
3rd parties
NonEDI
EDI
Recruit
Recruit
P a p e r
Extranet
Proprietary EDI software
HOF Systems
Merchandising Financials Customer ordering
Merchandising Range planning Customer ordering

8. *VAN – Value Added Network – 3rd party provider EDI services
House of Fraser aims
No paper based communication
Lower cost barriers by reducing dependence on EDI VANs*
Increased supplier communication
Vendor managed inventory
Reduce maintenance overheads for B2B systems by 50%
*VAN – Value Added Network – 3rd party provider EDI services

9. *VAN – Value Added Network – 3rd party provider EDI services
House of Fraser aims
Integrating a supplier should be equivalent to adding a user to a system and not like integrating a new system!
*VAN – Value Added Network – 3rd party provider EDI services

10. Problems Number of adhoc pilots
Proprietary, specialist skills, difficult to configure
Lack of buy in to 3rd party service providers
3rd party’s interests not HoFs interests
Expensive and difficult to add new trading partners
Cost of EDI VANs
Expensive and difficult to configure for new file types (e.g. XML)

11. Why choose BizTalk 2004 ? A platform that provides everything
Best strategic fit with IT strategy
Ability to generate a revenue stream
Simple to administer
No change for existing suppliers

12. Partners are important
Covast
Microsoft’s recommended partner
Embedded within BizTalk 2004
History of EDI connectivity experience
AS2 knowledge and experience
Includes UK-specific EDI translation capabilities

13. Partners are important
Solidsoft
Strategic integration advisors of choice
The UK’s premier BizTalk specialists
Collaborative and results orientated project implementation approach
Applied industry understanding to make a resilient operational system
Understood and delivered upon our ambitious and complex business goals

14. Project Proof of concept
Gradual replacement of services and existing EDI software
Supplier recruitment
Drive to IP based supplier communication

15. Issues Moving suppliers seamlessly
Exceptions and “bending” of the standards
Different VAN providers and formats
Range of supplier abilities

16. HoF Supplier Community
B2b architecture
HoF Enterprise
HoF Supplier Community
Web
Integration
INTERNET
Supplier
HoF
Systems
HoF
Extranet
Finance
3rd Party
UNIX
COPOS
BizTalk for
B2B
WMS
AS2
Electronic Data Interchange
Value Added
Network
Mercatus

17. BizTalk 2004 based solution
Suppliers
Purchase Order Cycle Systems
Catalogue
3rd parties
3rd parties
NonEDI
EDI
Recruit
Recruit
P a p e r
Extranet
COVAST
CPFR
BizTalk Server 2004
Catalogue Management
HOF Systems
Merchandising Financials Customer ordering
Merchandising Range planning Customer ordering

18. Extranet solution Smaller suppliers ASP.Net Classic n-tier deployment
Component-based Scalable Logical Architecture (CSLA)
Write direct to Merchandising system

20. Concessions information
Double recording of sales
Partner “catalogue provider” charged both suppliers and HOF
Encouragement of heterogeneous formats
Replaced with BizTalk
Suppliers now charged directly by HOF

21. Results of project All suppliers now send ASNs
Previous supplier subscriptions now paid to House of Fraser
New recruitment for all processes over internet protocols
XML standard messages
Lower costs and revenue generation

22. BizTalk for internal projects
Customer Ordering
Long running orchestrations

23. CRM - Recognition Card Loyalty card based scheme
Joint venture between House of Fraser and 3rd party
Transactions and points owned by HOF
Customer support, statements, fulfilment provided by 3rd party

24. Recognition Card House of Fraser CRM Engine Data Warehouse
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Recognition Card
Data Warehouse
CRM Engine
House of Fraser
Call Centre
CRM Engine
HTML reports
© Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

25. CRM – Recognition Card House of Fraser CRM Engine Data Warehouse
Call Centre
Web Services

26. CRM Web Services
Moving from Oracle stored procedure / Java approach to .Net
Business logic moved towards middle tier
Built around HOF specific CLSA
Security

27. Future Supplier Partner COPOS WMS Information Platform Financials
Customer
Partner
COPOS
WMS
Financials
Information Platform

28. Conclusions
BizTalk and Web Services enable easier heterogeneous environment
Focus is increasingly on SOA
Web services which are object oriented enable greater reuse
Integration still requires management and documentation – BizTalk
Integration projects can bring tangible benefits