Presentation is loading. Please wait.

Presentation is loading. Please wait.

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 1 Cisco ESW 500 Series Switches Cisco Small Business Pro.

Similar presentations


Presentation on theme: "© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 1 Cisco ESW 500 Series Switches Cisco Small Business Pro."— Presentation transcript:

1 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 1 Cisco ESW 500 Series Switches Cisco Small Business Pro

2 2 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Introducing Cisco ® ESW 500 The 1 st Small Business Pro Product! Managed Layer 2 switch – purpose-built for Small Business Fundamental building block of SBCS and Cisco Small Business Pro Series Simplified configuration, deployment, and management Supported by Small Business Support Center Enhanced 5-year warranty with next-business-day replacement service

3 3 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Cisco Small Business Pro Series ESW 500 Simple, straightforward portfolio – choose from 7 models Part NumberPort ConfigurationList PriceGigabit Expansion ESW-520-24-K924-port 10/100$659 4 expansion ports: 2 copper and 2 combo SFP slots ESW-520-24P-K924-port 10/100 PoE$1,399 ESW-520-48-K948-port 10/100 $1,129 4 expansion ports: 2 copper and 2 SFP slots ESW-520-48P-K948-port 10/100 PoE $2,799 ESW-540-24-K924-port 10/100/1000 $1,849 4 expansion ports: 4 combination SFP slots ESW-540-24P-K924-port 10/100/1000 PoE $2,699 ESW-540-48-K948-port 10/100/1000 $3,299

4 4 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Price-Performance Function, Flexibility, Scalability Cisco Small Business Switching Portfolio Function, Flexibility, Scalability Broad switch portfolio Single-device, web-based management (smart and managed) Do-it-yourself small businesses (unmanaged only) Transactional support Small Business Series Unmanaged, Smart, and Managed Function, Flexibility, Scalability Advanced LAN Switching with Intelligent Services Cisco IOS SW, CLI integration + CNA Limited Lifetime Warranty + Smartnet options Cisco Catalyst Cisco ® Catalyst ® 2960 Series Small Business Pro Cisco ESW 500 Series NEW Complete, competitive LAN switching for small business Simplified configuration and solutions integration 24- to 48-port Fast Ethernet and Gigabit Ethernet configurations 5-year Enhanced Warranty with NBD replacement Small Business Support Center Price-Performance

5 5 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Cisco Small Business Pro Cisco Small Business Pro products work together to deliver powerful, integrated solutions that are easy for you to deploy and manage. Individually, every product solves a small business need and delivers peace of mind. Together, they form a solid foundation that you can build on as your customers communications needs change. Cisco Small Business Pro products work together to deliver powerful, integrated solutions that are easy for you to deploy and manage. Individually, every product solves a small business need and delivers peace of mind. Together, they form a solid foundation that you can build on as your customers communications needs change.

6 6 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 A Foundation of Cisco Small Business Pro Network Solutions and SBCS Supports data, voice, video, wireless, solutions Seamless integration with SBCS and other Cisco Small Business Pro solutions as they develop Predictable experience with simplified configuration tools and smart defaults Auto-discovery, common terminology and look and feel VOICE (SBCS) SECURITY DATA WIRELESS UC520ESW500 Security Appliance ESW500 Security Appliance ESW500 PSTN Internet Under Developme nt

7 7 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 ESW 500 Small Business Pro Switches: Key Component for SBCS 8- to 64-voice users desktop and rackmount models Optional integrated WLAN AP on desktop models Unified 500 Series Unified Communications IP Phones All Cisco Unified IP Phones are supported, including new Cisco ® 500 Series with WLAN and Bluetooth 7900 & 500 Series Cisco Configuration Assistant Business and Productivity Applications NE W Switching PoE & non-PoE models with CDP and Smartports Replaces CE 520 over time ESW 500 Series Wireless Autonomous APs or Unified Wireless Solution with Mobility Express AP500 WLC 500 WAN Security / Teleworker VPN, wired and wireless access, Remote IP phone extension Cisco SR520

8 8 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Simple and Flexible Management Options Cisco Configuration Assistant (CCA) No-charge PC application Simplifies ESW 500 configuration when deployed as part of SBCS and Small Business Pro networks Switch Configuration Utility CCA Embedded Switch Configuration Utility Browser-based Best for configuring standalone switches

9 9 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Small Business Pro Switch Warranty Cisco ® ESW 500 Series Length5 years Hardware Replacement NBD advance replacement where available; otherwise 10-business- day advance replacement Complimentary Phone Support 90 days Software5 years for bug fixes Click to Chat (C2C) 1 Year Services None at time of launch Premium Service is under consideration

10 10 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Competing Against HP ProCurve in Small Business with the ESW 500 Series Solution tested for small- business applications Streamlined configuration with GUI config tools, Smartports, and Smart Defaults Small Business Support Center and Support Community 5-year warranty w/ NBD advance product replacement, software fixes Sell ESW 500Vs. HP ProCurve ESW-520-242610-24 (J9085A) ESW-520-24P 2610-24/12PWR (J9086A) 2610-24-PWR (J9087A) ESW-520-482610-48 (J9088A) ESW-520-48P2610-48-PWR (J9089A) ESW-540-242810-24G (J9021A) ESW-540-24P ESW-540-482810-48G (9022A) HP Product Gap!

11 11 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Handling Objections Too expensive for small business Small Business Pro switches are very competitively priced to ProCurve 2610 and 2810 switches. Too hard to sell – warranty not competitive Small Business Pro enhanced warranty includes 5-year coverage + NBD product replacement. Too complicated to order Straightforward portfolio with seven switches to choose from addresses primary density and PoE requirements. Too difficult to configure Two GUI-based options for standalone setup and system configuration.

12 12 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Resources and URLs Cisco ESW 500 Series Switches www.cisco.com/go/esw500 www.cisco.com/go/esw500 Cisco Configuration Assistant www.cisco.com/go/configassist www.cisco.com/go/configassist Partner Central Small Business Switching www.cisco.com/go/smbpartner/switching www.cisco.com/go/smbpartner/switching Cisco Smart Business Communications System www.cisco.com/go/sbcs www.cisco.com/go/sbcs

13 13 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00

14 14 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Backup Positioning ESW 500 Product Details Competitive Overview Summary

15 15 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Designed for Extensible Networks Regardless of Size Designed for Small Businesses Cisco In Small Business Service Provider Enterprise Commercial / Mid-Market Small Business Cisco IT is not strategic Small Business (<100 employees) IT is strategic Today: ~13-27% Market Share in Small Cisco Small Business

16 16 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Differences Between Cisco and Cisco Small Business Scalability & High Availability Flexible Configuration and Management Comprehensive Support Intelligent Integrated Services CiscoCisco Small Business Designed for Small Businesses Designed for Extensible Networks Regardless of Size Sized for Small Easy to Install & Manage Small Business Targeted Support Right Functionality at an Affordable Price Small Business

17 17 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Small Business Product Mix Services and Functionality Margin Broad RTM Experience Cisco Small Business Series IT-Professional Experience Cisco Partner Programs Scalability High availability Broad range of services Comprehensive security Service integration Systemwide management Comprehensive support Partner-Centric Experience Cisco Small Business Pro Series Enables VAR/SP to build business with small customers Products designed and tested to work together with centralized configuration and management Small subset of products Partner-based service contracts Lifecycle management – basic software enhancements and EOS notification Wireless Security Video Storage Switching Routing Transactional Voice Video Switching Security Wireless Routing Sized for SmallEasy to Install and Manage Right Functionality at an Affordable Price Small Business Targeted Support Cisco Small Business Support Center Cisco Support Comprehensive Portfolio System Architecture

18 18 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 A Manageable Subset of Products Cisco Small Business Pro will consist of a manageable subset of foundational components – switching, wireless, routing – that will enable partners build out higher-margin solutions Voice Security appliances Switches A few wireless devices A small set of routers A few cameras and devices The richness comes from the products working together in a complete solution

19 19 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Product Guidance for Small Business UC, Security, Mobility, Video, and Collaboration solutions that adapt to changing business needs Breadth of Catalyst switching portfolio for different PINs and common IOS for E2E solution Extensibility – flexibility to grow High availability, security, services, and scalability World-class Cisco TAC for end-to-end Cisco support End Customer Cares About Cisco ® Catalyst ® Series Cisco Small Business Pro Series Switches Cisco Small Business Series Switches Lead With Building blocks of networking and communications solutions designed for Small Business partners Partner-centric value proposition to profitably serve Small Businesses with a small architected network Partner or GUI-managed solutions with Small Business support TAC Availability and price Switches for small customers that are have a board RTM experience (both do it yourself and partner led)

20 20 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Cisco ® ESW 500 Series Is a Fundamental Building Block of Cisco Small Business Pro Business Problem Need to add/support high-bandwidth applications Voice, video Unreliable network with downtime Sluggish network that is slow to respond Decreased employee productivity Solution Wire-speed performance on Fast Ethernet or Gigabit Ethernet Layer 2 switching Quality of Service Advanced Security Services Building block for additional technologies Benefits Single network, multi-application platform lowers cost of ownership Improved employee productivity Maximized investment protection Flexibility Supports business growth

21 21 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Designed to Work with Cisco Small Business Pro Products, Including SBCS Business Problem Too much time, cost, and complexity to install and support Difficult to integrate disparate products that dont reliably work well together Challenging to support multi-vendor solutions Solution Plug-and-play system set up for SBCS and Small Business Pro products with Cisco Configuration Assistant (CCA) Cisco Smartports Roles and Wizard Default configurations such as VLANs Embedded Device Utility for standalone configuration Benefits Faster and easier configuration Faster deployment for services and applications Platform for building managed service practice Central management of Cisco Small Business Pro products and SBCS

22 22 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 A Broad Competitive Portfolio for Small Business Cisco SwitchSell AgainstCisco Advantage Catalyst 2960 Fixed Switches -LAN Based -LAN Lite HP 2600, 2610, 2800, 4200 3Com 4200, 4500, 3870 Nortel 425, 470, 2500, 4500 H3C 3100, 5100 Alcatel 62xx D-Link 3000, 3100 Express set up EEM auto download Cisco IOS SW, CLI CNA Enhanced Security Cisco Smart Foundation, TAC Limited Lifetime Warranty Small Business Pro ESW 500 Series HP 2510, 2600, 2610, 2810 3Com 4200, 4210, 4200G Nortel BES 120, 1020 Simplified configuration via device manager or CCA Solutions integration 5-year Enhanced Warranty w/ NBD product replacement Small Business Support Ctr. Small Business Series Managed HP 2510 Netgear FSM 726, 7328S, 7352S GSM7224, GSM7224R, GSM7248, GSM 7328S, Adv Smart Portfolio breadth – unmanaged, smart, managed Extensive testing for better quality Competitive price/performance Small Business Support Ctr. Small Business Series Smart HP Smart 1700, 1800 Netgear Smart, Dlink Smart, 3Com Smart

23 23 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 ESW 500 Competitive Comparison Cisco Small Business Pro ESW 500 Series HP ProCurve 2610 HP ProCurve 2810 3Com 4210 3Com 4500 Value Proposition Designed, integrated, and tested for simplified deployment of voice, video, data, and wireless solutions in small business A cost-effective solution for customers who are building converged enterprise-edge networks Enterprise-class entry-level LAN switches for network administrators seeking an economical edge switch Ease of Configuration and Management Choice of embedded GUI device mgr. or CCA CDP, Smartports, and smart defaults for streamlined system setup Enterprise Mgmt. Tools: Device, ProCurve Mgr., CLI, SNMP, ProCurve Mgr. Plus Enterprise Mgmt. Tools: Device, SNMP, CLI, 3NS, 3ND, EMS Service & Support Cisco Small Business Support Center Cisco Small Business Support Community ProCurve warranty phone and online self-help support HP Carepacks service programs 3Com warranty online knowledge base support Warranty 5-year w/ NBD AR 90-day phone support Click-to-chat Software fixes Ltd. Life w/ NBD AR Phone support Software updates Ltd. Life w/ NBD AR 90-day phone support Software updates Pricing Ranges $$ $

24 24 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Selling the Value of Small Business Pro to Partners Easier to sell Designed with small business in mind 5-year Enhanced Warranty w/ Next Business Day product replacement and SW fixes Faster configuration and installation CCA, Smartports, Cisco Discovery Protocol, and consistent default configurations You know it works with other Cisco Small Business Pro products Designed to work with and integration tested with Pro products Investment protection for your customers Software improvements and continued Small Business Pro solution integration Secure, high performance platform to support any small business application

25 25 © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 Small Business Switch Accessories MGBLH1 Gigabit Ethernet LH Mini-GBIC SFP Transceiver For distances up to 500 meters or 40 kilometers Mini-GBIC/SFP Modules MGBSX1 Gigabit Ethernet SX Mini-GBIC SFP Transceiver For distances up to 220 meters or 550 meters MGBT1 Gigabit Ethernet 1000 Base-T Mini-GBIC SFP Transceiver For distances up to 100 meters or (328 feet) MFEFX1 100 Base-FX Mini-GBIC SFP Transceiver 1310nm wavelength for multi-mode fiber Supports 100Mbps speed up to 2km MFELX1 100 Base-LX Mini-GBIC SFP Transceiver 1310nm wavelength for multi-mode fiber Supports 100Mbps speed up to 10km RPS 1000 RPS1000 Redundant Power Supply Unit Six redundant power supply ports outputting up to 380W total No loss of data or reboot when connected devices lose power


Download ppt "© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 1 Cisco ESW 500 Series Switches Cisco Small Business Pro."

Similar presentations


Ads by Google