Presentation on theme: "Bedazzle. Campaign Objectives Portray Nokia’s footprint into style and premium category Differentiated offering from Nokia Stores to specific TG Incremental."— Presentation transcript:
Campaign Objectives Portray Nokia’s footprint into style and premium category Differentiated offering from Nokia Stores to specific TG Incremental sell out of key devices to ensure higher ASP Build Nokia’s image and thought leadership in fashion and style arena
Campaign Models Nokia 6303i/ 6303 Nokia 7230 6700 Classic 6700 Gold Upcoming BP will take pre-order from interested customer Nokia 6700 slide
Campaign Scope: Date, Outlets W4 April May W1W2W3 W4 11 21 Launch of Store Offers Last date of Store Offers Nokia Store Gulshan Nokia Store Bashudhara Nokia Store Uttara Nokia Solution Partner Shopper’s World Nokia Store Dhanmondi June W1W2W3 W4 6 weeks Press Break in The Daily Star on 11 th May
Consumer Offers from Selected Nokia Stores Product Gift Option 7230 Ph Wrap/Wallet/Thumb drive 6303i Ph Wrap/Wallet/Thumb drive 6700 Classic Ph Wrap/PP Holder/Wallet/ Gift Voucher/ Cufflink 6700 Slide Ph Wrap/PP Holder/Wallet/ Gift Voucher/ Cufflink Modality: Consumers would get gift choices upon purchase of selected range and Ovi activation from the store.
Association with Designers’ Outlets - Consumer can redeem their gift vouchers in selected outlets of these fashion houses. -Besides, these Designers’ Outlet will be used as campaign communication channel and to associate the relevant sets with lifestyle values Top designers and fashion houses will be Campaign Partner.. Aneela Haque (Andes) Chondon
Face book Group Update Face book message to all group members- based on the campaign message Upload master template, store pics, gift pics, designers’ outlet pics Upload videos of fashion show, pics in post event
Store wise daily sales of the selected device range will be tracked. A separate format for this will be shared. A review will be done to see the trend after 1 st week of the campaign. Based on feedback, gift item allocation will be revised if required. For Wallet, there are 2 version – male and female. Consumers can decide which one they want to take. For 6700 slide and 6700 classic, one of the gift options is shopping voucher worth Tk. 1500 in Andes and Chondon (2 outlets belonging to designer Aneela Huq and Chondon respectively). This voucher is especially intended for female consumers. Male consumers can take “Cufflink” instead of shopping voucher. All the gift item quantity is fixed. So, incase there is shortfall of one of the items and if the store allocation is exhausted, there won’t be additional supply of that item. Store will have to manage from alternate options. For 6700 Gold, since the stock is not available now, consumers can pre-order to the BPs. BPs will inform them when the stock arrives. There will be a Cross Pen/ Radisson Dinner Voucher with each purchase.