We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byNia Wonson
Modified over 2 years ago
Dwell Time Nicole Fawcette
Dwell, Moving beyond the click Nicole Fawcette
Let’s have a look back…
This got us addicted… …TO CLICKTHROUGHS
But, online advertising has changed… We get your challenges: Shrinking client budgets and high creative expectations… Advertising online is innovating through rich media!
This research provides evidence… How can I know which online ideas will work best? What impact does online creativity have on brand?
This research provides evidence… Proof that online engagement leads to increased brand effects
How should I compare these two ads?
Clickthroughs only tell part of the story
With online, we can go much further
We can measure active engagement with an ad
What we are talking about is… …IS DWELL!
What is Dwell? DWELL IS… THE MEASURE OF CONSUMER ENGAGEMENT WITH YOUR BRAND ONLINE
How is it calculated? Dwell time =x = Time spent actively engaging = Rate of engagement rate Source: MediaMind
Engaged but not clicking through 25x more likely to spend time than click Source: MediaMind
Average Dwell Time Source: MediaMind
And how does Dwell affect brand?
What we found More Dwell = Source: comScore
What we found Source: comScore More Dwell, More Search
What we found More Dwell, More Search Source: comScore
What we found More Dwell =
What we found More Dwell, More Traffic Source: comScore
What we found More Dwell = Source: comScore
What we found More Dwell, More brand engagement Source: comScore MORE PAGES +125% MORE TIME +83%
What we found Source: comScore
Comparing Formats Source: MediaMind
Comparing Formats Source: MediaMind
We deliver it Proof that online engagement leads to increased brand effects Online - More Search More Traffic More Engagement Offline - Awareness Favourability Purchase Intent
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
© 2008 Eyeblaster. All rights reserved Why the world stopped clicking The rise of rich media Presented by: Ross McNab ● Sales Director● July 2008.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
Search and Display: Online Advertising’s Attribution Problem By Eric Franchi, SVP of Business Development, Undertone Networks 2/24/09.
1 Case study… What was the challenge/objective? What was the strategy and idea? How did your media partner deliver on the strategy? Tell us about the results.
© comScore, Inc. Proprietary. Proving the Value of Online Advertising in Ireland Branding Beyond Sentiment Don Howarth, Country Manager, Ireland | 21 st.
Search Quality of the Live Click Darran Snatchfold Trade Research Manager.
What is Google+? It’s a way of making your Google experience social. Launched by Google in June It has 400 million* registered users. Users add friends.
*comScore 2010 The Worlds Leading Provider of In-Text Solutions 98 Million US Unique Visitors, 170 Million Worldwide Unique Visitors* 20 Billion Page.
Online Advertising Overview Growth in Rich Media and Video Usage Mick O’Brien Copyright items.
The Proof 1 Newspapers reveal their unrivalled ability to increase the numbers of buyers who would ‘definitely consider’ a ford.
Young-Bean Song Atlas Institute IAB Mixx – New York September 22 nd, 2008 Beyond the Last Ad Engagement Mapping.
© 2008 Eyeblaster. All rights reserved EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/208.
Focus on trust (with branded websites). April saw the latest release of Nielsen’s study into trust The survey took place in 56 global markets with 28,000.
The Fundamentals of Online Advertising Internet Advertising Revenues.
© 2008 Eyeblaster. All rights reserved Rich Media – How to Make a Good Impression Presented by: Vanya Jakovljevic EB Orange 246/137/51 EB Green 52/70/13.
NAME OF THE CASE. This presentation must contain max. 20 pages, including 1 key visual. Only this PPT format is allowed. Use of English is mandatory.
Very Fashion Clinic. Key facts Client: Very Agency: Carat Objectives: Drive brand awareness of Very.co.uk Position the brand amongst women years.
1 AUTOTRADER.COM “OVERDRIVE” COLLABORATING FOR SUCCESS JOSH SEARCY SENIOR MANAGER, DISPLAY ADVERTISING PRODUCTS, AUTOTRADER.COM. JEN SCHREIBER DIRECTOR,
ComScore | AdEffx comScore offers a variety of solutions for advertisers to measure the effectiveness of not only their digital but cross media campaigns.
© 2008 Eyeblaster. All rights reserved How To Make A Good Impression Presented by: Ross McNab● Sales Director, APAC● 7 th October EB Orange 246/137/51.
BEERka. Delivering to Beer! Media strategy (category “M- 4”)
For Busy Business Owners!. Facebook is a goldmine Brand your business Increase awareness about your product/service Acquire new customers Use Facebook.
Interstate Batteries for Integrated Advertising, Promotion, and Marketing Communications, 7e Clow & Baack.
Copyright 2011 AiMark Is the classic purchase funnel dead? Sales impact of classic and new funnels Koen Ozyegin University Joris Google.
3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.
Make your marketing social.Add a + Add a + to make your marketing on Google social.
[index] DNA of an Advertiser A study of all activity for a client over a period of a year, covering both rich and standard inventory 340 million impressions.
Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.
YELLOWPAGES.COM. Privileged and Confidential2 (New Results Page) Where consumers go on the Web when they “need something” local… Need something? sm.
Clicks and Click-Through Rates (CTR). What is a Click? A form of interaction with an ad that causes a redirect to another web page If you click this banner.
Odysseas Ntotsikas Managing Director Display Advertising is Dead Long live Display Advertising!
Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.
Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
Yahoo! What’s New at Yahoo! Search Marketing. Agenda: Search Momentum New Ad Platform New Research.
Buy Local. A Community Partnership Program. What is Buy Local? Wicked Local has launched a grass rots community partnership program called Buy Local.
IMC Objectives and the Brief. Advertising vs. Marketing Marketing = 4Ps Advertising = subset of Marketing – Focuses on the “P” of promotion How do advertising.
Key To Making Semantic Search Real: Online Advertising Brooke Aker CMO Admantx.
Incisive Mobile Strategies Breakfast Briefing November 2012.
Copyright © 2012 Pearson Canada Inc. CHAPTER 12 Interactive Media 12-1.
Social Media Networking By Ideal Marketing Co.. What is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention.
RadioGAUGE is a system for growing radio advertising revenue through groundbreaking research.
Premium Ad-Formats: A price worth paying? Tim Lumb Research Manager, UK March 2012
Collective Video is Video. Disruptive tech adoption -20% 100% 80% 60% 40% 20% 0 103% 22% 8% -22% MOBILECOMPUTERTELEVISIONNON-SCREENS Since 2008 US consumers.
European - Online Trends Yael Tolub. Online and analytics The online channel is the only medium with accurate measures Advertisers are asking for.
Pay Per Click (PPC) – Advertising Jump Start Your Internet Marketing! IMMEDIATE RESULTS WITH UNMATCHED COST – EFFICIENCY! Not only can you begin generating.
MadeToEngage.com PPC Digital DNA PPC Workshop 4th March 2016 Jonny Cameron.
Digital Academy Aegis Media & Microsoft Advertising 28 th June 2011.
© 2016 SlidePlayer.com Inc. All rights reserved.