3 Crediting ROI to Ads The “Last Ad” Standard –Last Ad Clicked –Last Ad Viewed The Reality Campaigns reach consumers multiple times, across multiple channels, over extended periods of time $ $ $ $ $ Search Google Banner Yahoo Rich Media & Sponsorship MSN Banner CNet Banner Sky Sports $
4 94% Percent of engagement touchpoints ignored by the Last Ad Standard.
5 22 % Percent increase of conversion rates of sponsored search clickers exposed to display ads.
How is Engagement Mapping Actionable? Yahoo has 15% more conversions E-Map allows you to customize the impact of each of these variables: + Reach + Frequency + Recency + Ad Size + Ad Type + Rich Media Interactions + Multiple Click Throughs New conversion metrics are calculated and available in MyReports Enabling quick and easy multi-variable optimization across channels
18 Go Beyond the Last Ad Justify budget for the entire purchase funnel Premium CPM, Rich Media, Video and Sponsorships Help bring offline dollars online Digital standard for integrated measurement Scale and integration
19 Thank You… Questions? For more info: atlassolutions.com/emap email@example.com