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PRESENTED BY: BRYAN SOLVIE KILLER CANTALOUPES
THE PROBLEM Listeria Outbreak Anxious Citizens Stoppage of Cantaloupe Consumption Total Demand of U.S. Cantaloupe Falls
THE PROBLEM (CONTINUED) U.S. CANTALOUPE INDUSTRY Drop in DemandLarge (98%) JENSEN FARMS Listeria OutbreakMinor (2%)
STAKEHOLDERS What/Who are stakeholders? WinnersLosersUnknowns
WHO ARE THE WINNERS? Wins Wins Most Montgomery Little & Soran (Law Firm) + William Marler (Lawyer) New Companies (articles)
WHO ARE THE LOSERS? Loses Least Loses Loses Most Jensen Farms Producers of US Cantaloupe The middlemen Retailers of U.S. Cantaloupe Victims of Listeria Outbreak (Charles Palmer)
WHO ARE THE UNKNOWNS? (Win + Loss) (Win) Producers of other fruit/Overseas Cantaloupe Producers Hospitals
SUPPLY + DEMAND GRAPH
ALTERNATIVE #1 Effectiveness:Costs:Length of Time: ****** Lower the price of cantaloupe Pros: Listeria Outbreak? Demand Increase Cons:
ALTERNATIVE #2 PR work Pros Cheap. Credibility. Cons Hard to convince. Time. Effectiveness:Costs:Length of Time: *******
ALTERNATIVE #3: Wait it out Pros Costs = 0 Cons Time. Effectiveness:Costs:Length of Time: *****
ALTERNATIVE #4 Sell/Focus on other products Pros Profit. Cons Ridding of an asset Time. Effectiveness:Costs:Length of Time: **
COST-BENEFIT ANALYSIS AlternativeTotal Lower The Price ****** (6) PR Work******* (7) Wait It Out***** (5) Sell Other Products ****** (6) PR Work Lower The Prices Wait Sell Other Products
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