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Presented by: Bryan SolvieKiller cantaloupes Presented by: Bryan Solvie
The Problem Listeria Outbreak Anxious CitizensStoppage of Cantaloupe Consumption Total Demand of U.S. Cantaloupe Falls
The Problem (continued)JENSEN FARMS Listeria Outbreak Minor (2%) U.S. CANTALOUPE INDUSTRY Drop in Demand Large (98%)
Stakeholders What/Who are stakeholders? Winners Losers Unknowns
Wins Most Wins Who are the winners?Montgomery Little & Soran (Law Firm) + William Marler (Lawyer) New Companies (articles)
Who are the losers? Loses Most Loses Loses Least Jensen FarmsProducers of US Cantaloupe The middlemen Retailers of U.S. Cantaloupe Victims of Listeria Outbreak (Charles Palmer)
Producers of other fruit/Overseas Cantaloupe ProducersWho are the unknowns? (Win + Loss) (Win) Producers of other fruit/Overseas Cantaloupe Producers Hospitals
Supply + Demand graph
Lower the price of cantaloupeAlternative #1 Lower the price of cantaloupe Pros: Listeria Outbreak? Demand Increase Cons: Effectiveness: Costs: Length of Time: ** * ***
PR work Pros Cons Alternative #2 Cheap. Credibility. Hard to convince.Time. Effectiveness: Costs: Length of Time: ** ***
Pros Cons Wait it out Costs = 0 Time. Alternative #3: Effectiveness:Length of Time: * ***
Sell/Focus on other productsAlternative #4 Sell/Focus on other products Pros Profit. Cons Ridding of an asset Time. Effectiveness: Costs: Length of Time: **
cost-benefit analysisPR Work Lower The Prices Wait Sell Other Products Alternative Total Lower The Price ****** (6) PR Work ******* (7) Wait It Out ***** (5) Sell Other Products
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