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PRESENTED BY: BRYAN SOLVIE KILLER CANTALOUPES. THE PROBLEM Listeria Outbreak Anxious Citizens Stoppage of Cantaloupe Consumption Total Demand of U.S.

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Presentation on theme: "PRESENTED BY: BRYAN SOLVIE KILLER CANTALOUPES. THE PROBLEM Listeria Outbreak Anxious Citizens Stoppage of Cantaloupe Consumption Total Demand of U.S."— Presentation transcript:

1 PRESENTED BY: BRYAN SOLVIE KILLER CANTALOUPES

2 THE PROBLEM Listeria Outbreak Anxious Citizens Stoppage of Cantaloupe Consumption Total Demand of U.S. Cantaloupe Falls

3 THE PROBLEM (CONTINUED) U.S. CANTALOUPE INDUSTRY Drop in DemandLarge (98%) JENSEN FARMS Listeria OutbreakMinor (2%)

4 STAKEHOLDERS What/Who are stakeholders? WinnersLosersUnknowns

5 WHO ARE THE WINNERS? Wins Wins Most Montgomery Little & Soran (Law Firm) + William Marler (Lawyer) New Companies (articles)

6 WHO ARE THE LOSERS? Loses Least Loses Loses Most Jensen Farms Producers of US Cantaloupe The middlemen Retailers of U.S. Cantaloupe Victims of Listeria Outbreak (Charles Palmer)

7 WHO ARE THE UNKNOWNS? (Win + Loss) (Win) Producers of other fruit/Overseas Cantaloupe Producers Hospitals

8 SUPPLY + DEMAND GRAPH

9 ALTERNATIVE #1 Effectiveness:Costs:Length of Time: ****** Lower the price of cantaloupe Pros: Listeria Outbreak? Demand Increase Cons:

10 ALTERNATIVE #2 PR work Pros Cheap. Credibility. Cons Hard to convince. Time. Effectiveness:Costs:Length of Time: *******

11 ALTERNATIVE #3: Wait it out Pros Costs = 0 Cons Time. Effectiveness:Costs:Length of Time: *****

12 ALTERNATIVE #4 Sell/Focus on other products Pros Profit. Cons Ridding of an asset Time. Effectiveness:Costs:Length of Time: **

13 COST-BENEFIT ANALYSIS AlternativeTotal Lower The Price ****** (6) PR Work******* (7) Wait It Out***** (5) Sell Other Products ****** (6) PR Work Lower The Prices Wait Sell Other Products


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