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IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.

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Presentation on theme: "IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer."— Presentation transcript:

1 iPhone 4 in China 2010 by Annegret Liederbach

2 Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer Enormous Demand Market Size Consumer Taste/Preferences To be supplied soon

3 Video

4 Graph Shift in Supply and Demand of iPhones in China ( ) D1: Demand Curve of iPhone 3GS D2: Demand Curve of iPhone 4 S1: Supply Curve of iPhone 3GS S2 (Possible): Possible Supply Curve of iPhone 4 E1: Market Equilibrium Price of iPhone 3GS E2: Market Equilibrium Price of iPhone 4 E3 (Possible): Possible Market Equilibrium Price of iPhone 4

5 Stakeholders: Both

6 Stakeholders: Losers

7 Stakeholders: Unknown

8 Problem Supply Demand This is a problem. Give me my phone!!

9 Alternatives: Producers vs. Increase Production Speed Maintain Current Production Speed

10 Alternatives: Consumer vs. Supply in progress. Please wait... Wait for the iPhone 4 Buy a different phone Use iPhone 4 with SIM Card

11 Final Decision: Consumer Pros Get the benefits of iPhone 4 Good for increasing patience Cons Takes time Wait for the iPhone 4 Final Decision: Producer Increase Production Speed


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