1. Goals Fund raising Charity party: sponsorship ; personal donation The development of Star & Rain Resources and image Autism Awareness and alleviate

2. Key external publics volunteers Mass media corporate government

3. Benefits to corporate Specific (charity party) Media coverage and press release Image building opus for CEO and corp. GeneralPartnership reputation building reputation building a good channel to comm. with key public a good channel to comm. with key public which contains undergraduates,media, employees, which contains undergraduates,media, employees, and so on and so on an emotional example using in image AD and an emotional example using in image AD and press release press release

4. Why? The trouble of corps The difficult of reputation building The difficult of reputation building the costly traditional comm. vehicles which mainly contains AD is more and more noneffective contains AD is more and more noneffective the vulnerable of brands Another perspective: a new effective way Word of mouth comm. That is just what we can offer A channel to comm with some key publics and opinion leaders

5. Our volunteers, Opinion Leaders Broad info. sources Pioneer in trying new things Vocal Travelers Feature

6. Types: Brands of Children products Youth (undergraduate of universities) White-collar and mid-class HealthcareOthers The corp. we choose Emphasis: Keep in touch Crisis Special industry that reputation is more important Already have the intention and budget for reputation building Already have the intention and budget for reputation building

7. Cops list Children Nestle \Heinz\ Johnson&Johnson Youth Sony\ Kodak\ Dell \GOOGLE \ Baidu \Philips \Microsoft \IBM Stubacks\ Haagendazs \Pepsi \Coca cola\ Mc\KFC Ikea\ Nike\ Addidas\ Swatch\ W-C \mid-class CHIVAS\SK-II\Honda\Toyota\Chevrolet Healthcare GE\Philips\Siemens \ Agilent\ Bayer\ Prizer

8. people lists celebrities Management of cops

9. Media list Print media entertain: 北京青年周刊 、精品购物指南、周末画报 entertain: 北京青年周刊 、精品购物指南、周末画报 fashion ：时尚 \VOGUE fashion ：时尚 \VOGUE Citizen ：三联生活周刊、南方人物周刊、新京报 Citizen ：三联生活周刊、南方人物周刊、新京报 TV BTV 每日娱乐播报、城市、魅力前线。。。 凤凰：鲁豫有约。。。 Web portals portals BBS and S&R website BBS and S&R website Blog\MSN Blog\MSN

10. The relation between 3 parts

11. Executives Kinds of Sponsorship Speaking Optus Photo and interview Optus Specific benefits to corps: Naming\Brochures …

12. Details needed to concern Time: ？ Hostels (scale\instruments) Designs (VI) and DV Receptionist (training) Budget and run-down list