1. ADM 1100 B/ ADM 1300 D – Intro. to Business Management

2. Introduction to Business Management
The best class you will take this year! 2

3. Agenda Course Outline Case Study Guidelines Agenda for Next Class
Objectives
Topics to uncover
How we will learn
Textbook and Website
Evaluation
Expectations
Case Study Guidelines
Agenda for Next Class 3

4. PLEASE NOTE… This is a combined course for ADM 1100 and ADM 1300.
There are several differences in the deliverables. Please listen carefully!

5. A Little About Me Born and raised in Nova Scotia
Education – U of Ottawa and Dalhousie University
Public and Private sector experience
Office: Desmarais Building, room 1111 C
Office hours: Mondays and Thursdays 4:30 – 6:00 p.m. 5

6. Course Objectives
Provide knowledge on methods organizations use to operate effectively
Understand manager’s role and functions
Learn how managerial functions are used in the management of various resources

7. Topics to Uncover Goal Setting The Manager The Process of Management
Business Communication
Finance, Accounting
Human Resources
Marketing
The Manager
Business Ownership
Management Thought
The Business Environment
Ethics and Social Responsibility
Decision Making 7

8. How We Will Learn Presentations Discussions Readings Case Studies
News Articles

9. Textbook and Website
Introduction to Business Management ( a custom version), Pearson Education, 2010. 9

10. Evaluation for ADM 1300 Mid-term Examination (Oct. 21) = 25%
Final Examination (TBA) = 35%
Individual Case Study (Nov. 10) = 20%
Seminar Group (DGD) = 20% 10

11. Evaluation for ADM 1100 Mid-term Examination (Oct. 21) = 30%
Final Examination (TBA) = 35%
Individual Case Studies (Oct. 6 and Nov. 10) = 15% and 20% 11

12. Exams Mid-term Examination Final Examination
Covers all material covered up to and including October 13, 2011
Final Examination
Covers entire course
85% emphasis in material since Mid-term examination
Multiple Choice and Essay Style Questions 12

13. Individual Case Study Reports
Due at the beginning of class
3 weeks to do: Cases will be posted on Doc Depot
Use proper Case analysis method
Typed; proper format 13

14. Weekly Seminar (DGD) – ADM 1300 only!
Start the week of September 18th
Attendance is mandatory
Conducted by Teaching Assistant

15. Seminar Marks – ADM 1300 only
Group Case #1 4 marks
Group Case #2 6 marks
Individual Case Analysis marks
Total marks
Attendance is compulsory; if 3 or more are missed, 0/20 marks awarded.

16. Fraud
Please look online:
Fraud of any kind is simply NOT Tolerated
No second chances 16

17. Failure Rate
On average, over the past five years, there has been about a 15% failure rate in this course… 17

18. But, let’s talk about success!
Great foundation course
Gives an overview of all functional areas of business
Shows you what you can expect
The course is demanding, but it is rewarding 18

19. Expectations of Professor
Deliver required course content
Provide a meaningful learning environment
Provide appropriate and timely feedback
Be prepared
Be fair
Be fun

20. Expectations of Students
Be prepared – keep up to date with content
Have passion to learn (hopefully business)
Be courteous
Be punctual – with class and assignments
Active participation

21. Questions Anyone? 21

23. A rational, logical, decision making process
The Case Method
A rational, logical, decision making process 23

24. What is a Case? A real-life business problem
Apply theoretical concepts to an actual situation
Develop decision-making skills 24

25. Case Format Executive Summary (5 marks) Assumptions
Problem Statement (15 marks)
satellite problems / central problem(s)
implications on the organization
implications on the personnel 25

26. Case Format (cont’d.) Alternative Solutions (50 marks)
Recommended Solution (5 marks)
Implementation (15 marks)
immediate; short-term; long-term
Grammar (10 marks) 26

27. Key Factors When Preparing
Are my assumptions reasonable?
Do I really understand the problem?
Have I looked at all viable alternatives?
Is my decision realistic? Does it proceed in a logical fashion?
Have I outlined reasonable methods as to how my solution can be implemented? 27

28. Step by Step Summary Read case a minimum of 2-3 times
Make any reasonable assumptions
List all of the apparent problems
Determine the Central Problem
What alternatives are available?
Make a recommendation
Implement the recommended solution 28