1. Alumni Communications & Social Media CEU Alumni Leadership Forum May 12, 2011 By Boriana Alexandrova Alumni Communications Coordinator CEU Alumni Relations & Career Services

2. Introduction: What are alumni communications all about? Continuity & Connectivity: Keeping in Touch! Relationships: Personal & Professional Networking Staying in the Loop: Keeping Informed about CEU Fun and engagement! Celebrating Our Connections Expanding Horizons, Making an Impact: …from Any Corner of the World! Leadership

3. Social Media: Why do we use it?

4. Quick poll: What do you use?

5. Socialize

6. Network

7. Organize & Archive ceuhungary CEUalumni ; ceuhungary www.alumnicareer.ceu.hu/calendar

8. Social Media & Alumni Communications

9. Our Facebook Group: CEU Alumni & Friends 2243 members Upgraded! Used for: Events Mass communications Quick answers Networking: CEU & beyond CEU Lonely hearts

10. Use CEU Alumni & Friends Group for Your Alumni Chapter! Post on the wall to: Promote your local chapter Find dates for your next reunion Start a conversation! Post a new chapter contact person; news about alumni in your area; jobs; interesting websites… ∞

11. Use CEU Alumni & Friends Group for Your Alumni Chapter! Why? You can reach more alumni...spam-free!

12. Example: Phonathon Spring 2011 Group

13. Our Facebook Page: CEU to Infinity www.facebook.com/CEUtoinfinity 617 fans Used to: Collect & share photos Engage in fun projects on a global scale! Page = group profile Use it to give your community a personality!

14. Example: “Focus to Infinity” Photography Contest Oct 8 – Nov 8, 2010 150 original submissions Engaged alumni, students, faculty & staff …worldwide! Within 4 weeks… It attracted 700 active page users, and tripled our fan base Moral of the story…

15. Share photos to engage and connect!

16. Use CEU to Infinity for Your Alumni Chapter! Remember: Infinity is interactive! Post on the wall if… You have an event coming up You have photos, videos, stories etc. from a recent reunion You have a great idea for an interactive project! E.g. the Reunion Song Project Infinity is your oyster!

17. Giving is caring: Encourage philanthropy via CEU to Infinity! Post on the page to… Show the world that CEU alumni care! How many gifts did you collect at your last reunion? Inspire positive action Encourage CEU alumni & friends to get involved! Don’t forget: the “Donate” option on CEU to Infinity

18. Find ARCS on social media! www.alumnicareer.ceu.hu

19. Thank You! and now for a mini-workshop…