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Chris Robinson Travel Show Sat 10:00am – 11:00am JANUARY 2013.

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Presentation on theme: "Chris Robinson Travel Show Sat 10:00am – 11:00am JANUARY 2013."— Presentation transcript:

1 Chris Robinson Travel Show Sat 10:00am – 11:00am JANUARY 2013

2 The Chris Robinson Travel Show Listenership Profile:  54% are Female  48% are years old  64% have more time as well as the resources to enjoy life…Retired Boomers  16% HHI $150, Index 145 with an est. Avg. HHI of $69,400  84% Own their Home – Only 26% have a Mortgage  92% Have a vehicle in the Household  73% Travelled Personally in Ontario and 72% Outside Ontario SOURCE : PPM AUG – NOV 2012 FC 2+ FOR WEEKLY REACH / 18+ TOR CTRL FOR PROFILE The Travel Show : #1 in its programming grid - The Travel Show is the most listened to commercial radio show in Toronto at 10am on Saturdays!

3 PROFILE:%Index Sex*: 49/51 Male / Female100 Age*:48A Married:58 Yes101 HH Income:18 $150, Owner/Manager/Professional: 22Yes111 Head of Household:49Self134 Own Home:85Yes112 Own Home - Mortgage:23Yes70 SOURCE: INFO SYS / MICRO R4 12 TOR CTRL M-SU 5A-1A BASE ON AMA 18+ / *2+ NewsTalk 1010 Audience Profile : 2+ FC Weekly Reach 748,047 SOURCE: INFO SYS PPM R M-SU 5A-1A 18+ Vehicle in HH : 92% Index 110 Current Vehicle 3+ yrs old: 80% Index 108 Current Vehicle - Domestic: 53% Index 113 Transportation Mode to Work – Vehicle: 47% Index 114 Dwelling Type – Single Detached: 61% Index 119 Invest in HH Improvements past 12 Months ANY: 91% Index 112 Furniture Spending Past 12 Months ( Under $1000): 27% Index 110 Regular Gardener in Season: 30% Index 140 Main Grocery Shopper : 47% Index 162 Drank Wine 1+ Past 7 Days: 54% Index 163 Casino Past 4 Months: 14% Index 126 Musical Concert Past 4 Months: 23% Index 120 Live/Ballet/Opera/Art/Museum Past 4 Months: 33% Index 116 Travel Out of Province - Personal Past 12 Months: 28% Index 141 Travel Ontario - Personal Past 12 Months: 73% Index 120 Listen to Radio via Computer ( Streaming / Apps ): 23% Index 115 SOURCE: INFOSYS R M-SU 2A-2A 2+ TOTAL CANADA


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