Presentation on theme: "Enterprise Decision Support - A Commercial Perspective Pete Catley Supervisor, Sales Reporting Systems, Ford Europe Thursday 18 November, 1999 SEM304 -"— Presentation transcript:
Enterprise Decision Support - A Commercial Perspective Pete Catley Supervisor, Sales Reporting Systems, Ford Europe Thursday 18 November, 1999 SEM304 - Commercial Programming
Agenda: l Introduction l Enterprise Decision Support Overview l Case Study: Smarts
Business Reality: Difficult to Turn “Data” Into “Information”
Reporting Decision Support Actionable Intelligence Everything That Happened Everywhere All The Time Key Things That Happened In Important Locations At Relevant Times Some Things You Could Do To Address The Issues Fixed Format High Redundancy High Effort To Interpret Dynamic Format Focused Output Low Effort To Interpret High Value Add Very Rapid Response
Now Imagine You Are A Captain Of Industry At The Helm Of The SS “Shareholder Value”
So the Vision is: Wouldn’t It Be Nice If We Had A System Which Told Us Where The Issues Were?
Vision Enablers l Reporting By Exception l “Traffic Lighting” l OLAP “Slice & Dice” l Key Performance Indicators l E-mail Notification Of Exceptional Events l Use of “Push” Web Technology l “What If” Analysis & Modelling l Thematic Mapping
What Do You Need To Do To Gain Actionable Intelligence?
Operational Systems Capture Data Warehouse Staging Areas Cleanse Meta-Data Layer Data Marts Store Aggregate Interpret OLAP Deliver Ad-HocReportsExecutive Information Normalised Relational Model De-Normalised “Star Schema” Mainframe Data Sources Simple Relational Tables
Metrics l 7 Months To Gain Funding Approval l 6 Months To Deliver Phase 1 l Team of 9 l 120 Gb Database l Sun E4500, 10 x 337mhz CPUs, 4Gb l $1.4m per annum Cost Saving l Launched On Time (to the day!)
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