1. The Fresh Connection

2. What is The Fresh Connection
Learning experience on supply / value chain management
Webbased simulation
Blended with training program
Tactical/Strategic level
Cross functional team
Professionals and students

3. The challenge The Fresh Connection is a producer of fruit juices
suffering severe losses in the last year
poor supply chain performance
A new management team has been appointed consisting of four roles
Sales management
Purchasing management
Supply chain management
Operations management
The assignment is to make the company profitable again
By making strategic and tactical choices

4. The Simulation – The Supply Chain

5. Source: Adapted from Supply-Chain Council (SCC)
SCOR model as basis
Return
Customer’s
Customer
Deliver
Suppliers’
Supplier
Internal or External
Your Company
Source
Make
Plan
Source: Adapted from Supply-Chain Council (SCC)

6. Experience
“The Fresh Connection” gives a real life supply chain experience within a simulated environment:
SCM is not only the responsibility of one function or manager, it is teamwork;
Coordinated decision making is critical;
A strategy is necessary to have a common direction
How to translate strategy into action
The quality of the supply chain has a big impact on the company profitability
The right management information is very important;
Internal and external collaboration is key to success.

7. Key Challenges Team / leadership challenges
Communication & decision making
Alignment / consistency
In- and external collaboration
Get out of the box, experiment & learn
Important supply chain topics
supply chain strategy
sales & operations planning (S&OP)
demand management
inventory management
operations management
supplier management

8. Performance evaluation
Costs
Operational costs
Improvement projects
highest
ROI
Revenue
Price:
Customer satisfaction
Volume:
Portfolio
Investments
Working capital
Equipment
Buildings

9. Individual scores Role Based on Purchasing Purchasing price Operations
Operational costs
Supply chain
Stock value
Sales
Revenue

10. Quick Tour

11. Learning with TFC

12. Learning by experience a lasting learning effect
listening
seeing
experiencing
10%
25%
80%

13. Training approach Experience Macro cycle Apply Reflect Conceptualize
Real Life
Business Simulations (micro cycle)
Experience
Reflect
Apply
elsewhere
Exercises
Workshops
Break-outs
Coaching
- Feedback
- Evaluations
Discussions
Presentations
Macro cycle
Conceptualize
Models & Tools
Presentations
Case studies
Klabbers, The Magic Circle, Principles of Gaming & Simulation, 3rd Ed, 2009

14. The Fresh Connection configurations
The business simulation is highly configurable
# of rounds, decisions per role
# of entities (components, end products, suppliers, customers)
language (now Dutch, English or German)
A simulation can be:
static: during the rounds the content does not change, however difficulty levels can be set
dynamic: context changes and events can occur in certain rounds
Simulations can also be customer specific by including or excluding content elements or events

15. alignment in the value chain
Modules around TFC
Creating
alignment in the value chain
SCRM
S&OP
CO2 (carbon footprint)
Cross functional trade offs
Strategy into action (level1,2,3)
External Colla-boration
KPIs
SC fundamentals
(e-learning/classroom)
Inventory mgt
Capacity management
Demand management
Supplier relation mgt

16. Themes around creating alignment
Creating Alignment in the Value Chain
Strategy into action
Sales & Operations Planning
Strategy into KPI’s and targets
External Collaboration
Supply Chain Risk Management
Managing the carbon footprint

17. Strategy into action Levels in version 2013
Theme
Sales
SCM
Operations
Purchasing
Level 1
Reliability
Service level
Order deadline
Shortage rule
Safety stocks
# Shifts
# Pallet locations
# FTE
Delivery window
Delivery reliability
Level 2
Batches and frequencies
Shelf life
Trade unit
Lotsizing in production and purchasing
SMED
Increase speed
Level 3
Speed and quality
Payment terms
Frozen period
Intake time
Preventive maintenance
Solve breakdowns training
Raw materials inspection
Supplier selection
Quality
Transport mode

18. Extensions in version 2013 Theme Sales SCM Operations Purchasing
Extension a
S&OP
Promotional pressure
Category management
Forecasting
Production interval tool
Resource selection
Dual sourcing
Extension b
External
collaboration
Promotion horizon
VMI
Outsourcing warehouse (MCC) Inflate PET
Supplier development
Extension c
CO2 footprint
Sustainabilty
CO2 sla
Decrease of water usage
Decrease of energy usage
Decrease of start up productivity loss
Extension d
KPIs and targets
KPI selection
Extension e
Supply chain risk management
Risk events
Relaunch (horizon)
Scenarioplanner
Tracking & tracing
Quarantine
Pooling warehouse FTE
Contract duration

19. Trackrecord

20. History Since 2008 learned with The Fresh Connection.
10,000+ professionals
from 500+ companies
in 25+ countries
5,000+ students
from 40+ universities
In 20+ countries
learned with The Fresh Connection.
Global Challenge for professionals: 250 teams, 17 countries
Incorporated in several incompany training programs
Incorporated in several university learning programs

21. The Fresh Connection, a global experience21 yy
Legend
Partners
Partners in development
Contacts 21

22. Some companies that have participated
Abbott
DuPont
Shell
Lamb-Weston
Nucletron
Huntsman
Akzo Nobel
DHL
Stork
Loders Croklaan
Nutricia
Infor
Apple
Diebold
TNT
Logica
Philips
International Flavors
Bosch
DSM
and Fragrances
GKN
QuinTech
Tyco
Canon
FloraHolland
KLM
NACCO
Rockwell
Unilever
Capgemini
Henkel
Kodak
Nestlé
SCA
UPS
Corporate Express
Heineken
Kuehne + Nagel
NIKE
Schenker
Walt Disney
Deloitte
Herbalife International
Astellas
For a complete list go to

23. Example education MIT Georgia Tech VU University Amsterdam
RSM Rotterdam
Vlerick School of Mgt
Stellenbosch University
University of Western Sydney
Curtin University
EADA Barcelona
WU Wien
Arts & Metiers ParisTech
University of Sao Paulo
TU Stuttgart
IMM Ahmedabad
VU University Brussels
University of Würzburg
Copenhagen Business School
TU Hamburg-Harburg
Lund University
University of Verona
Kühne Logistics University
University of Twente
LaSalle University, Barcelona
University of Wageningen

24. More info For more information contact s.hoogervorst@involvation.nl
visit our business partner website at
educational organizations can visit
for an example of an open competition website please go to
Join us at The Fresh Connection