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The Fresh Connection. What is The Fresh Connection Learning experience on supply / value chain management Webbased simulation Blended with training program.

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Presentation on theme: "The Fresh Connection. What is The Fresh Connection Learning experience on supply / value chain management Webbased simulation Blended with training program."— Presentation transcript:

1 The Fresh Connection

2 What is The Fresh Connection Learning experience on supply / value chain management Webbased simulation Blended with training program Tactical/Strategic level Cross functional team Professionals and students

3 The Fresh Connection is a producer of fruit juices suffering severe losses in the last year poor supply chain performance A new management team has been appointed consisting of four roles Sales management Purchasing management Supply chain management Operations management The assignment is to make the company profitable again By making strategic and tactical choices The challenge

4 The Simulation – The Supply Chain

5 SCOR model as basis Return Customer’s Customer Deliver Suppliers’ Supplier Internal or External Your Company Customer Internal or External Source Deliver Make Deliver MakeSource Plan Return Source Return Deliver Make Return Plan Source: Adapted from Supply-Chain Council (SCC)

6 “The Fresh Connection” gives a real life supply chain experience within a simulated environment: SCM is not only the responsibility of one function or manager, it is teamwork; Coordinated decision making is critical; A strategy is necessary to have a common direction How to translate strategy into action The quality of the supply chain has a big impact on the company profitability The right management information is very important; Internal and external collaboration is key to success. Experience

7 Team / leadership challenges Communication & decision making Alignment / consistency In- and external collaboration Get out of the box, experiment & learn Important supply chain topics supply chain strategy sales & operations planning (S&OP) demand management inventory management operations management supplier management Key Challenges

8 highest ROI highest ROI Revenue Price: Customer satisfaction Volume: Portfolio Costs Operational costs Improvement projects Investments Working capital Equipment Buildings Performance evaluation

9 Individual scores RoleBased on PurchasingPurchasing price OperationsOperational costs Supply chainStock value SalesRevenue

10 Quick Tour

11 Learning with TFC

12 Learning by experience a lasting learning effect Learning effect listening seeingexperiencing 10% 25%80%

13 Reflect Experience Apply elsewhere Training approach Klabbers, The Magic Circle, Principles of Gaming & Simulation, 3 rd Ed, 2009 Macro cycle Conceptualize - Real Life - Business Simulations (micro cycle) - Feedback - Evaluations - Discussions - Presentations - Models & Tools - Presentations - Case studies - Exercises - Workshops - Break-outs - Coaching

14 The Fresh Connection configurations The business simulation is highly configurable # of rounds, decisions per role # of entities (components, end products, suppliers, customers) language (now Dutch, English or German) A simulation can be: static: during the rounds the content does not change, however difficulty levels can be set dynamic: context changes and events can occur in certain rounds Simulations can also be customer specific by including or excluding content elements or events

15 Modules around TFC Cross functional trade offs Strategy into action (level1,2,3) Cross functional trade offs Strategy into action (level1,2,3) S&OP SCRM CO 2 (carbon footprint) External Colla- boration SC fundamentals (e-learning/classroom) SC fundamentals (e-learning/classroom) Creating alignment in the value chain KPIs -Inventory mgt -Capacity management -Demand management -Supplier relation mgt

16 Themes around creating alignment Creating Alignment in the Value Chain 1.Strategy into action 2.Sales & Operations Planning 3.Strategy into KPI’s and targets 4.External Collaboration 5.Supply Chain Risk Management 6.Managing the carbon footprint

17 Strategy into action Levels in version 2013 ThemeSalesSCMOperationsPurchasing Level 1 Reliability Service level Order deadline Shortage rule Safety stocks # Shifts # Pallet locations # FTE Delivery window Delivery reliability Level 2 Batches and frequencies Shelf life Trade unit Lotsizing in production and purchasing SMED Increase speedTrade unit Level 3 Speed and qualityPayment termsFrozen period Intake time Preventive maintenance Solve breakdowns training Raw materials inspection Supplier selection Payment terms Quality Transport mode

18 Extensions in version 2013 ThemeSalesSCMOperationsPurchasing Extension a S&OP Promotional pressure Category management Forecasting Production interval tool Resource selectionDual sourcing Extension b External collaboration Promotion horizon VMI Outsourcing warehouse (MCC) Inflate PET VMI Supplier development Extension c CO 2 footprint Sustainabilty CO 2 slaDecrease of water usage Decrease of energy usage Decrease of start up productivity loss Extension d KPIs and targetsKPI selection Extension e Supply chain risk management Risk events Relaunch (horizon) Scenarioplanner Tracking & tracing Quarantine Risk events Pooling warehouse FTE Contract duration Supplier development Dual sourcing Risk events

19 Trackrecord

20 History Since 2008 –10,000+ professionals –from 500+ companies –in 25+ countries –5,000+ students –from 40+ universities –In 20+ countries learned with The Fresh Connection. Global Challenge for professionals: 250 teams, 17 countries Incorporated in several incompany training programs Incorporated in several university learning programs

21 21 The Fresh Connection, a global experience y Legend Partners Partners in development Contacts

22 Some companies that have participated AbbottDuPontShell Lamb-WestonNucletronHuntsman Akzo NobelDHLStork Loders CroklaanNutriciaInfor AppleDieboldTNT LogicaPhilipsInternational Flavors BoschDSMand Fragrances GKNQuinTechTyco CanonFloraHollandKLM NACCORockwellUnilever CapgeminiHenkelKodak NestléSCAUPS Corporate ExpressHeinekenKuehne + Nagel NIKESchenkerWalt Disney DeloitteHerbalife InternationalAstellas For a complete list go to

23 Example education MIT Georgia Tech VU University Amsterdam RSM Rotterdam Vlerick School of Mgt Stellenbosch University University of Western Sydney Curtin University EADA Barcelona WU Wien Arts & Metiers ParisTech University of Sao Paulo TU Stuttgart IMM Ahmedabad VU University Brussels University of Würzburg Copenhagen Business School TU Hamburg-Harburg Lund University University of Verona Kühne Logistics University University of Twente LaSalle University, Barcelona University of Wageningen

24 More info For more information contact visit our business partner website at educational organizations can visit for an example of an open competition website please go to Join us at The Fresh Connection


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