2. “It will be difficult for anyone to construct a strategy that assumes the business environment will go back to looking like it did in 2007. The future will require new ideas and new capabilities, and many of those will depend on technology.” Societal Consumerization Digital Relationships Sustainability Technology Social Media Location Intelligence Cloud Computing Context-Aware Computing Business Social Business Models Remote Workforce Usage-Metered Revenue Models Cloud Businesses

3. 1 Cutting Cost and Lowering Capex Infrastructure uses up valuable IT resources Driving value for the business with tight IT budgets Leveraging and extending past IT investments to provide future value Maintaining security while increasing access and transparency internally and externally Many data centers are a limitation Finding the right transformative capabilities across the enterprise: cloud computing, data- center strategies, SaaS, mobility, IT automation? 2 3 4 5 6

4. Business End Users Need Agility and Flexibility IT Pros Need Control Changing Market Conditions Emerging Competitive Threats Mergers and Acquisitions Diverse User Populations Scarce Staff Tighter Budgets Aging Hardware Matrixed Partners Many Configurations

5. To an approach that… Is holistic - across the infrastructure Reduces complexity and helps to control costs Meets Business drivers Is based on proven Best Practices Prioritizes and sequences IT projects in a structured, systematic manner Manages Cost Provides focus on Agility Improves role-based Productivity Infrastructure Optimization Provides that Approach

6. Gartner Maturity Model MIT Maturity Model Proved the benefits via studies with IDC Basic Cost Center More Efficient Cost Center Business Enabler Strategic Asset Standardized Rationalized Dynamic CoreInfrastructure BusinessProductivity ApplicationPlatform Cross Capability 2011 Infrastructure and Business Productivity Updated Model Over 250 People, plus Analysts collaborated

7. “Companies that manage their IT investments most successfully generate returns that are as much as 40% higher than those of their competitors.” – Jeanne W. Ross, Peter Weill, “Six IT Decisions Your IT People Shouldn’t Make,” Harvard Business Review Lower IT Labor Costs Per Server/Year Increased Servers Managed by FTEs Per PC Costs Drop

8. Data Center best practices study with 162 companies Microsoft spot light on costs study Microsoft spot light on costs study Microsoft spot light on costs study

9. *Optimizing Infrastructure: The Relationship Between IT Labor Costs and Best Practices for Managing the Windows Desktop (IDC, October 2006)

10. Dynamic Fully automated management, dynamic resource usage, business linked SLAs Microsoft IO Model Guides the Journey Rationalized Managed and consolidated IT Infrastructure with maximum automation Standardized Managed IT Infrastructure with limited automation Basic Uncoordinated, manual infrastructure

11. 2005 Core Infrastructure Model Data Protection and Recovery Desktop, Device, and Server Mgmt Identity and Access Management Security and Networking Storage Data Center Management & Virtualization Networking Server Security DatacenterServices ClientServices Client Security Client Management & Virtualization Identity & Security Services Information Protection & Control Identity and Access IT Process & Compliance IT Process & Compliance

12. 2006 Business Productivity Infrastructure Model Business Intelligence Enterprise Content Management Collaboration Unified Communications Enterprise Search Collaboration Project Management Portals Social Computing Workspace Unified Communications Voice IM/Presence Conferencing Messaging Enterprise Content Management Process efficiency E-Discovery Information Management Enterprise Search Interactive Experience and Navigation Information Access Reporting and Analysis Analytics and Data Mining Report Generation and Distribution Dashboards Content Creation Interoperability Multi Device Support User Accessibility Authoring

13. Basic Standardized Rationalized Dynamic Servers are generic Best Practices Generated and Consumed Increased Operational Efficiency Less Total Cost of Ownership Recognition of Workloads Measurement and Service Level Agreement Management User/Role Specific Service Oriented Management Where is your organization? Can best practices be learned from other IT environments? Where is your organization? Can best practices be learned from other IT environments?

14. STANDARDIZED SERVICE CUSTOMIZABLE PRODUCT LOW OPERATIONS COST

15. Automate delivery of datacenter capacity Automate simplified processes Integrate human and system workflows Automate delivery of datacenter capacity Automate simplified processes Integrate human and system workflows Scale virtualization and management to datacenter Logical pooling of all fabric resources via virtualization Application focused Management Scale virtualization and management to datacenter Logical pooling of all fabric resources via virtualization Application focused Management Standardization of platform and infrastructure offering Simplify and codify processes around industry standards Focus on becoming service provider Standardization of platform and infrastructure offering Simplify and codify processes around industry standards Focus on becoming service provider

16. You can select from a vertical and horizontal solution catalogue with predefined business best practices Define the desired level of delivery per business driver, based on a 3 phase approach Perform the optimization assessments Perform a gap analysis between the current capabilities to the required by the phase selected as the goal Build a capability level roadmap for the short term as well as the long term Use the architectural guides to assure you can coordinate the adoption of these technologies to drive the short and long term business goals

17. Plan Deliver Operate Windows 7, Windows Server 2008 and Hyper-V Security Guide Infrastructure Planning and Design Guides (IPD) Reduce Compliance Risk Track Availability End-to-End Reduce hardening cycle by 3-12 months Save weeks of server deployment time

18. Get more information. Take the IO Self Assessment.

19. Visit www.microsoft.com/optimization for more details www.microsoft.com/optimization 4.Review and tune with your Microsoft team on an ongoing basis 3.Build a multi-year plan with Microsoft that maps to your business and IT priorities 2.Prioritize and identify capability gaps required to support your business 1.Assess your IT capability against the models

20. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Desktop Desktop virtualization will…

24. $15,000 a year savings using Lync Dial-in conferencing$15,000 a year savings using Lync Dial-in conferencing Reduced travel overall by 15 percentReduced travel overall by 15 percent Improved productivity by 30 percentImproved productivity by 30 percent $15,000 a year savings using Lync Dial-in conferencing$15,000 a year savings using Lync Dial-in conferencing Reduced travel overall by 15 percentReduced travel overall by 15 percent Improved productivity by 30 percentImproved productivity by 30 percent Sporton wanted to provide an enterprise voice solution to help employees be more productive and communicate more efficiently, and to help it reduce telephony costs. Sporton deployed Microsoft Lync Server 2010 to replace its aging PBX systems and provide enterprise voice across the organization. “We plan to open a new office every year or eighteen months. For each one, we expect to save at least U.S.$30,000 by deploying Lync enterprise voice and an SBA instead of a PBX. – David Feng IT Director, Sporton International

25. Highly available IT infrastructureHighly available IT infrastructure Greater IT efficienciesGreater IT efficiencies Licensing savings of U.S.$700,000 over six yearsLicensing savings of U.S.$700,000 over six years Easy to deploy latest softwareEasy to deploy latest software Highly available IT infrastructureHighly available IT infrastructure Greater IT efficienciesGreater IT efficiencies Licensing savings of U.S.$700,000 over six yearsLicensing savings of U.S.$700,000 over six years Easy to deploy latest softwareEasy to deploy latest software The Academy wanted to digitize manual processes surrounding the GRAMMY Awards, but had to first modernize and stabilize its IT Infrastructure. It also wanted to better manage remote servers. “Our older infrastructure could not accommodate newer services, nor could it deliver the kind of rock-solid reliability that we need for the GRAMMYs.” – Rick Engdahl Vice President of Information Technology, The Recording Academy By using Microsoft licensing efficiencies, The Academy upgraded its entire core infrastructure and added Microsoft System Center data center solutions for better system management.