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Uses of Social Media. Use 1: Promote your own work See how Purdue makes it easy to share their newseasy to share.

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Presentation on theme: "Uses of Social Media. Use 1: Promote your own work See how Purdue makes it easy to share their newseasy to share."— Presentation transcript:

1 Uses of Social Media

2 Use 1: Promote your own work See how Purdue makes it easy to share their newseasy to share

3 New Twitter use study Lots of interesting resultsresults For example: Vast majority newspapers feeds promoted organizations’ own work and sent users back to their websites. 93 percent. But only 2 percent share (retweet, etc.) from other organizations

4 Use 2:Breaking news

5 Storify The Connecticut school shootings and the Toronto mayor’s crack cocaine admissionschool shootingsadmission

6 Use 3: Aggregation and curation Like Topsy :Topsy A social media search tool (has largest Twitter archive, back to 2007) featuring more than 400 billion pieces content. To make sense of it all, Topsy uses a ranking system that considers how often a piece of content is cited by others. And paid like GeofeediaGeofeedia

7 Programs like Rebelmouse let you organize and display your social media for readers.Rebelmouse display

8 Use 4: Provide live information

9 Including live tweeting/Facebooking events

10 Use 5: To keep up with (and then get out) news Reporters have their own list of Twitter/Facebook/Pinterest, etc. feeds they check regularly. They get the breaking newsThey get the breaking news tip to get the story out first.story out first

11 As a reporting toolreporting tool

12 Use 6: Reaction and comments Many people comment first on social media. If you aren’t online, you won’t get it.comment first The more people you follow on Twitter, the more likely you are to come across a lead or a useful contact. Or reaction.

13 Sites likes Twubs and let you search for specific hashtags.Twubs


15 Search functions help you

16 Or they comment only on Social Media like the Russian president orRussian president

17 But be careful, the same principles of journalism apply


19 Use 7: To find sources

20 Or real people

21 Or story ideas or tips or crowdsourcingcrowdsourcing Twitter can be valuable when you need a hand – an idea – or, reactions to an idea. Twitter is an instant focus group, on-call 24/7.

22 Purdue Exponent this week



25 To interview

26 Use 8: Show a different side/share different information Reporters tended to share more of themselves in tweets. On average, reporters included personal anecdotes in 39% of the week's tweets. As with other findings, there was a wide range when it came to how casual those reporters were in their Twitter persona.more of themselves

27 But again, check before you use


29 Use 8: Reach out to sources/reporters prnewswire: Social Media has provided the ultimate method of listening to clients, colleagues, journalists, bloggers…the list goes on. prnewswire Intheblack: I reached out to a reporter/blogger last week on Twitter - led to a great interview and more importantly a great relationship. Intheblack


31 Interactivity with readers


33 Social engagement


35 AP Style chat is one of my faves

36 Interactivity with fans Monopoly’s new social media pollnew social media poll

37 Use 9: Getting message out The new activismnew activism

38 Check out how the Newark, N.J., mayor is using social media social media

39 Finally, some say it is helping your writing “Having an audience, particularly a vocal one, helps. Knowing your tweet, Facebook post or Instagram caption is potentially going to reach thousands of people can be a good incentive to proofread your social media posts. The fact that tweets can spread so quickly (even if you’ve deleted them) is another good reason to proofread them.” SourceSource

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