1. International Students: Best Practices for Recruitment, Admission, and Retention ACCU Annual Meeting Washington, D.C. February 2013

2. An Overview Start with mission & strategic goals Set realistic goals Let data drive your decisions Engage the campus (not just an admissions effort) Identify sustainable strategies Understand the infrastructure needed

3. An extension of our Missions Mission statements, core values & vision; strategic plans/initiatives; student outcomes Mission/Vision make the case for why and can help develop plans for the “how” Recruiting international students only for the extra revenue they generate can lead to an unfocused and ineffective set of activities

4. Setting Realistic & Data Driven Goals Key element of any enrollment conversation is “how many” External data and competitor data will help inform the goal setting process Identifying current international enrollment, tracking institutional “footprint”, inventorying faculty connections, coordinating with alumni, as well as using external data is critical

5. Engage the Campus Having an effective international strategy is not just the responsibility of the admissions office – Study abroad and exchange programs – Global partnerships – Faculty connections Goal setting should be realistic, spread across at least three years and can include much more than simply new freshman

6. Identify Sustainable Strategies Take advantage of group tours: NCCAA’s Latin America tour, Wren & Fida, Linden Group, etc Develop recruiting material with international specifics Coordinate travel across the campus Reach out to educational centers, government agencies (Washington, DC and abroad) Have a policy for working with agents

7. Identify Sustainable Strategies Partner with other schools Electronic communication and social media Personal follow up outside of traditional communication flow Relationships with schools, counselors, government agencies take time Connect with international organizations such as NAFSA

8. International Infrastructure Dedicated admissions staff member International recruitment material Credential evaluation (application processing) Designated School Official (DSO) Coordination of “acceptable programs” Collection of payments electronically Academic placement tools

9. International Enrollment Success Our missions & strategic plans provide the framework Campus collaboration & data help form the goals and expectations Sustainable and consistent strategies help execute the plan Building the proper infrastructure ensures success