2. 1. Does the business have a strong USP?  We bring fashion to environmentally conscious crowd  It won ’ t be just for shopping bags, for people trying to get extra green points at Tesco – We need something more than just another tote bags  We work to Include future customers for sustainable creativity  Fashion items made by recycled material has been limited to concepts – we bring that concept to customers at affordable price  We have unique designs, nothing will be exactly the same  People who use our product will know that they are helping to save this planet  Customers will be buying fashion items made by future fashion giansts - it will also help us get contributions or build ground to get good design products – for customers it will be a good investment strategy, like collecting art pieces

3. 2. Is the target market well understood?  Our target will be women in their 20s who won ’ t be afraid to try new concepts  We ’ ll also be creating future population who will be aware of environmental issues at a time when the issue is under focus  Survey conducted at Penrhyn Road LRC, women in their 20s loved our products and are willing to spend money to buy even though materials are recycled – from responses from around 10 women

4. 3. Have key distribution channels been identified?  Offline – Weekend markets, renting a stall at places such as Photobello, Reinbow, or carboots/ We can work with fellow classmates  Online – Ebay.com / Amazon.com / gumtree.com / play.com / etsy.com / artfire.com / vastreet.co.uk(registered as business sellers), Facebook presence, setup our own online shopping site  We will offer each customer a survey after each project completes. We will send hand-written “Thank You” notes to every prospect that comes to an initial meeting. We will send gift certificates(need to design) to all past customers good for £1 -5 off voucher to buy recycled bags. For loyal customers.

5. 4. Is the revenue model viable and clear?  We provide tangible products, so if we sell it, it will be our revenue.  Since we are using recycled goods, we don ’ t have financial burden, so what we sell is our sole profit except for fees and tax. Thus, as we sell our products, we ’ ll have immediate cash to reinvest in new business ideas.

6. 5. Have key business risks been addressed?  Procurement – finding the right material for our design may not be easy  If we become real popular, we need to hire more people. We have to expand our business.  Our target audience can be altered if response lukewarm  Currently we are very much dependent on one creative designer  Since we are making unique designs our customers won ’ t recognize us like LV/Channel bags, brand image will be hard to build – thus, we ’ ll go for metal label, promote our brand name (marketing strategy is making people remember our brand name 3J+Z)  Bags made of recycled materials is not a new market, but not widely practiced.