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Jump Start E-Commerce Platforms March 10 th 2010 Stephan Leschke - Intershop.

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Presentation on theme: "Jump Start E-Commerce Platforms March 10 th 2010 Stephan Leschke - Intershop."— Presentation transcript:

1 Jump Start E-Commerce Platforms March 10 th 2010 Stephan Leschke - Intershop

2 2 Agenda Company Introduction E-Commerce Trends & Visions E-Commerce Market The New Shop Manager

3 3 Intershop – The E-Commerce Company Corporate Data: Software- and Solution Vendor for E-Commerce Founded 1992 in Jena Headquarter in Germany; Offices in Australia, USA, Bulgaria Over300 international Customers Ca. 100 Partner Ca. 300 Employees worldwide

4 4 Intershop – Development Visibility 1990 Dot Com Founding Intershop 2000 Technology Trigger Peak of Expectations Trough of Disillusionment Slope of Enlightenment IPO Today (Sweet Spot) Rock bottom Plateau of Productivity 2008

5 Intershop – Positive and Stable after Turnaround 5 Net Revenue EBITDA

6 6 Agenda Company Introduction E-Commerce Trends & Visions E-Commerce Market The New Shop Manager

7 E-Commerce Market – Development in Europe 7 Commerce Sales in bn CAGR: 13% Source: TNS Infratest, Bundesministerium für Wirtschaft und Technologie Germany

8 ,2 Mrd. 29,4 Mrd. 34,2 Mrd. E-Commerce Mail Order Catalog selling E-Commerce Market – Booming and Changing Quelle: bvh, Werte 2009 Quelle:http://www.excitingcommerce.de/ 2000

9 E-Commerce Landscape 9 POS Rich Media Rich Media Pay- ment CRM Finance Credit Control Credit Control PIM / PDM PIM / PDM Logistic Service Hosting Market- places E- Marekt- ing Stat- istics

10 Company Introduction Agenda 10 E-Commerce Trends & Visions E-Commerce Market The New Shop Manager

11 Changing Markets – New Job Description E-commerce is management

12 12 Changing E-Commerce Challenges The new Shop Manager drives e-commerce initiatives

13 13 Strategic Key Factors for Success in E-Commerce Assortment Reach Customer Service Usability Technology Innovation Brand Logistics Strategy Business Plan Capacity Lead time Process flexibility Countries Carriers Service quality Debt collection Payments Web 2.0 ePayment Virtual fitting room 360° views Recommendations Personalization Catwalk videos Mobile Maintenance Publishing lead time Interfaces Stability Performance Features Scalability Navigation Usability tests Abandoned baskets Conversion rate Customer retention Call Center complaints Call Center Pick & ship lead time Delivery times Languages Payment Self-services Return time Refunds Channels Newsletter Loyalty Program Print TV Affiliate program Subsidiaries Sponsoring Pricing # Products Product mix Licensing Product groups Return reasons Returns Collections Basic / trend products Brand value Target group Revenue Marketing budget Cognition Market segments Corporate Identity

14 14 Optimal Shop Manager Support E-Commerce Solutions enable the Shop Manager to optimise the E-Commerce processes in all stages of the E-Business life cycle.

15 Tailored Solutions for Shop Managers Business Requirements: Business focus (for Shop Managers) Business and Technical Reporting Tools (CIC) Usability enhancements (e.g. CMS, Storefront Editing) Business Process Optimisation (e.g. Check Out) Interoperability & Integration Payment Framework SCOOBOX – Social Commerce Out Of the Box Search Engines Advanced Marketing Toolset Online Marketing (SEO/SEM) Merchandising / Promotions Advanced Recommendations Web 2.0 Personalisation Social Media Mobile Business Requirements: Business focus (for Shop Managers) Business and Technical Reporting Tools (CIC) Usability enhancements (e.g. CMS, Storefront Editing) Business Process Optimisation (e.g. Check Out) Interoperability & Integration Payment Framework SCOOBOX – Social Commerce Out Of the Box Search Engines Advanced Marketing Toolset Online Marketing (SEO/SEM) Merchandising / Promotions Advanced Recommendations Web 2.0 Personalisation Social Media Mobile NEW 6.4 NEW 6.4

16 Company Introduction Agenda 16 E-Commerce Trends & Visions E-Commere Market The New Shop Manager

17 Trend – Cloud Computing E-Commerce Search Feed Engine -Marketing SEO/SEM Merchandizing Order Management Couponing Enfinity Suite Managed Service Enfinity Suite on-premise Enfinity Suite Full Service Enfinity Suite Full Service

18 Trend – Mobile Commerce Mass Media Person- alised Realtime Identified Omni- present Localised Multi- fuctional Interactive

19 Trend – Mobile Commerce Forecast : Western European Mobile Internet Penetration, 2009 To 2014 August 2009 Western European Mobile Forecast, 2009 To 2014 European mobile Internet users (millions)

20 20 Trend – Mobile Commerce 20

21 Trend – Social Commerce Recommen- dation Comparisons Twitter Blog Community Reviews Tell a friend Facebook

22 Trend – Social Commerce Recommen- dation Comparisons Twitter Blog Community Reviews Tell a friend Facebook

23 Emotional Shopping

24 Thank you 24

25 Disclaimer 25 THIS IS NOT A PRODUCT SPECIFICATION The information contained in this document represents the current view of Intershop Communications AG on the issues discussed as of the date of publication. Because Intershop must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Intershop, and Intershop cannot guarantee the accuracy of any information presented. This document is for informational purposes only. Intershop MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT. Intershop Communications AG may have patents or pending patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. The furnishing of this document does not give you any license to the patents, trademarks, copyrights, or other intellectual property rights except as expressly provided in any written license agreement from Intershop Communications. Intershop does not make any representation or warranty regarding specifications in this document or any product or item developed based on these specifications. Intershop disclaims all express and implied warranties, including but not limited to the implied warranties or merchantability, fitness for a particular purpose and freedom from infringement. Without limiting the generality of the foregoing, Intershop does not make any warranty of any kind that any item developed based on these specifications, or any portion of a specification, will not infringe any copyright, patent, trade secret or other intellectual property right of any person or entity in any country. It is your responsibility to seek licenses for such intellectual property rights where appropriate. Intershop shall not be liable for any damages arising out of or in connection with the use of these specifications, including liability for lost profit, business interruption, or any other damages whatsoever. Some states do not allow the exclusion or limitation of liability or consequential or incidental damages; the above limitation may not apply to you.

26 © 2009 Intershop Communications AG. Alle Rechte vorbehalten. Alle Warenzeichen sind Eigentum ihrer jeweiligen Inhaber. Angaben in diesem Dokument dienen nur der Produktbeschreibung und stellen keine zugesicherten Eigenschaften im Rechtssinn oder Garantien dar. Garantien bedürfen einer ausdrücklichen und schriftlichen Bestätigung von Intershop. Intershop behält sich Änderungen und Anpassungen vor. Corporate Headquarters Intershop Communications AG Intershop Tower D Jena Germany Telefon Fax Americas Headquarters Intershop Communications, Inc nd Street, 2nd Floor San Francisco, CA USA Phone Fax SoQuero GmbH - Online Marketing - Ludwigstraße 31 D Franfurt am Main Germany Telefon Fax


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