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US Dehydrated Potatoes – A world of opportunities TK Kuwahara International Marketing Manager US Potato Board.

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Presentation on theme: "US Dehydrated Potatoes – A world of opportunities TK Kuwahara International Marketing Manager US Potato Board."— Presentation transcript:

1 US Dehydrated Potatoes – A world of opportunities TK Kuwahara International Marketing Manager US Potato Board

2 United States Potato Board Headquartered in Denver, Colorado, USA Represent approximately 4,000 growers Non Profit Organization –Approximately 25 countries around the world –Dehydrated, frozen, fresh, seed The United States Potato Board was created in Its initial focus was to overcome the negative nutrition image of potatoes. The board continues with this focus, but has also added many other initiatives.

3 International Food Assistance Initiative (IFAI) Started in 1999 by US potato growers to bring dehydrated potato products to food assistance programs worldwide

4 USPB International Food Assistance Initiative Proposal development Commodity & food basket analysis Providing risk free samples Providing training and workshops in the US and abroad Recipe development Other technical assistance Monitoring and evaluation

5 Adventist Development & Relief Agency Africare CARE Counterpart International Food for the Poor International Partnership for Human Development Mercy Corps National Emergency Committees Project Concern International Save the Children United Methodist Committee on Relief World Food Programme World Vision USPB-NGO Partnerships

6 Countries Armenia Bolivia Burkina Faso El Salvador Georgia Guinea Haiti Indonesia Jamaica Kenya Kyrgyzstan Moldova Nicaragua Romania Senegal Tajikistan Ukraine Zambia

7 Dehy has been used in: Food for Education Take Home Rations Maternal Child Health and Nutrition Programs Institutional Feeding/Malnourished Individuals Programs targeting people living with HIV/AIDS Disaster Relief

8

9 Manufacturing Dehydrated Potatoes starts with high quality fresh potatoes Russet varieties –

10 Raw Potatoes Received Washed & Peeled Sliced Rinsed Pre-cooked Cooled Cooked Mashed Dried Manufacturing Potato Flakes The dehy potatoes you consume in the US are the same high quality dehy potatoes utilized in food assistance programs!

11 Dehydrated Potatoes (dehy) Standard Potato Flakes Standard Potato Granules

12 Dehy Potatoes Are Ideal for Food Aid They are: Easy to prepare Fuel and time efficient Tasty – well accepted Versatile Nutritious Inexpensive Shelf stable

13 Cooking Made Easy All it takes to prepare mashed potatoes is to add the flakes or granules to boiled or treated water

14 Dehy can be made anywhere

15 Well accepted by all ages

16 Cooking with Dehy Dehy can be used: –Porridge –Mashed potatoes –Fritters –In soups –As a filling for a pastry –In bread and pastry dough –To make dumplings –In baked, fried and boiled preparations –To extend staple items

17 Cooking with Dehy To make wholesome and nutritious dishes, combine dehy with: –Meats –Beans –Vegetables Combining dehy with vegetables and/or protein sources boosts the nutritional content of the dish

18 Nutrition Information For 100 Grams Dehydrated Potato Flakes

19 Dehy Nutrition Good source of: Energy Vitamin C Potassium And an easy to absorb protein

20 More About Dehy: It is easy to digest, even by people who have illnesses and/or compromised digestive systems It can be used in therapeutic feeding It is even more nutritious when combined with other foods

21 Dehy Servings & Nutrition Dry form (g) Rehydrated (g) Energy (Kcal) Protein (g)248

22 Great Value ! 7 kg Fresh Potatoes 1 kg Dehy Potatoes 6 kg Prepared Potatoes

23 Example Price of dehy is $.50/lb $.50 x 2205 lb = $ per MT One MT rehydrated provides approximately 6 MT of edible potato One MT of dehy provides approximately 40,000 (25g) servings and 20,000 (50g) servings $1102.5/40,000 = $.03 / serving $1102.5/20,000 = $.06 / serving

24 Example 2 Price of dehy is $.70/lb $.70 x 2205 lb = $1, per MT One MT rehydrated provides approximately 6 MT of edible potato One MT of dehy provides approximately 40,000 (25g) servings and 20,000 (50g) servings $1,543.50/40,000 = $.04 / serving $1,543.50/20,000 = $.08 / serving

25 How to Store Potato Flakes Store in closed containers Keep in a clean storage area Store on shelves off the floor and away from the wall Avoid insects and rodents No Fumigation required!

26 For More Potato Information

27 International Year of the Potato

28 For more information about dehy or partnering with the US Potato Board, please contact: T.K. Kuwahara International Marketing Manager, Dehy 7555 E. Hampden Ave., Ste. #412 Denver, CO Tel: Fax: Coming soon: IFAI info on


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