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AUGUSTUS COMMUNICATIONS PVT. LTD. Great Communication Through Small Initiatives: D E L I V E R E D ! PROFILE A BTL Company.

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Presentation on theme: "AUGUSTUS COMMUNICATIONS PVT. LTD. Great Communication Through Small Initiatives: D E L I V E R E D ! PROFILE A BTL Company."— Presentation transcript:

1 AUGUSTUS COMMUNICATIONS PVT. LTD. Great Communication Through Small Initiatives: D E L I V E R E D ! PROFILE A BTL Company

2 Great Communication Through Small Initiatives: D E L I V E R E D !

3 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.  we are a team of people having over 18 years experience, of working with top Indian Corporate and MNC  we have been on “both the sides” of business and hence  we realized the need for a team that understands a corporate /brand’s requirement and arrives at an executable strategy  which leads us to constant innovations to translate ‘their’ strategy into executable activities, which is well executed, monitored and delivered on objectives & ROI.

4 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. our objectives – why we exist ?basis market achieving objectivesassociates how we deliversnapshots accelerate growthgeographical control expertise rolescontact us

5 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

6 AWARENESS FAMILIARITY TRIAL REPEAT find win keep more consumers – larger share

7 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. by defining and executing what role to play in each of the element that triggers growth

8 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.  Awareness  innovative below the line communications  Familiarity  USP association activities  Trial  trial inducement customized programs  Repeat  short and long term repeat usage programs  Strategic tie ups  bringing two associates/ clients with identical objective on the same platform for better ROI.

9 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. event/ promotion planning and execution product launch /activation / lead Generation sports event and marketing cost effective artist/ celeb. management display merchandise print and production outdoor planning and execution ambient media planning and execution concept weddings

10 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. annual property Ideas / planning & execution digital & social marketing rural out reach programs retail activation / POSM tracking and AMC trade & consumer loyalty activation meetings/ incentives/ conferences/ exhibitions multicity large format programs rollouts

11 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. All BTL planning, budgeting, execution Interactive localized communication Business/ sales activation at high foot fall locations Awareness penetration in low media reach cities, towns and villages Trade/Customer activation New/ Non performing geography activation Customized events & promotions DELIVER ON LOC. PRODUCTIVITY AND PROFITABILITY events & activation Location and activity based customized merchandising Low cost printing, dispatch and installation solutions Seasonal business, spike based merchandising solutions Need based regular and premium merchandising Innovative mailers Customized gift solutions Retail tie – ups DELIVER ON SPOT AWARENESS AND SALES INDUCEMENT merchandising Low/ Best cost activations at the metro, town, village, and tehsils levels ROI based models of urban and rural awareness Strong database for BTL awareness planning across 15 states Innovate every day DELIVER BETTER augustus visibility Outdoor planning hiring and implementation Retail visibility – external, transition and transacting areas Low cost new media and long term visibility In film placements Web media Innovative visibility at low cost model Interactive outdoor Designing, exhibitions, stall and fabrication etc. TO DELIVER MORE IN YOUR BRAND TRACKS

12 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. Product sampling inbuilt into activation programs Demos and education based activities Retailers’ WOM & push programs Customer engagement Customer – Customer referral Retail footfall programs Thematic activities ATTRACT AND INDUCE THE EXPERIENCE OF YOUR PRODUCT AND SERVICES new & existing users

13 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. Promise delivery at every touch points – your packaging can say “Thanks” to a customer Retail engagement Ever said – Thank you to your customers ? Extended customer care KEEP INNOVATING ON WINNING CUSTOMERS CRM Localized time bound customer engagement programs for retention and repeat usage Sharing moments of truth Induce strong customers WOM Reward customers Redemption cards THIS TASK NEEDS SMALL, LOCAL, SUSTAINED EFFORTS TO DELIVER LONG TERM ROI winningkeeping

14 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. Media – Advertisers Media – Barter Partner Event - Sponsors Event Venues Promoter – Rider Exhibition – Exhibitor CREATE A WIN – WIN FOR BOTH PARTNERS ON A SINGLE PLATFORM strategic tie ups

15 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. *DTC – direct to customers situationstrongweak DistributionDrive FootfallDTC* Urban MarketBe VisibleLarge Format Activities RuralGive More ValueInvolve Haats / Panchyats Large TownsCreate Multiple Touch PointsMultiple Small Activities Small TownsBig ActivitiesSustained Activities High Clutter MarketOne To OneOne Spreading To Many Low Clutter MarketBig ActivitiesSustained Activities

16 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.  for the first time in the world we created:  a giant mobile that works exactly like your handheld mobile set.  you can execute all function that are available on a small mobile.

17 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

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19 SIGNATURE FASHION PARTIES TOUR – North India 10 Cities

20 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. Antiquity club fusion 2012

21 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. LAUNCH OF KAYA AQUA RADIANCE LAUNCH OF KINGFISHER ULTRA

22 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. LAUNCH OF UTV BINDASS D4 LAUNCH OF NOKIA MMS

23 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. UTV ACTION ACTIVATION UTH ACTIVATION – CLOUD 9

24 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

25 Customer Activation, Trade Activations, Consumer Promotions, Retail Branding, Retail Audits, Mystery Shopping, POS & POP Checks, Dealer Meets, Retailer Meets, Rural Low Media Reach Promotions, Canter Activity, Video Mobile Vans, Mobile / Talking Hoarding, Gramin Mela, Gram Sabha, Chaupal Activity, Krishi Sabhas, Distribution Drives, Sales Meets Press Conferences, Dealer Conferences, Retailer Meets, Conference Management, Achievement Award Ceremonies, Incentive Trips, Motivational Events, Training Sessions, Team Building Activities, Market Sweep, School / Parent Contact, In- Shop Demos, Newspaper Inserts, Customer Contact Programs, RWA Activities, Pub / Kiosk / Mall / Cinema/ SMS Promotions, Digital Branding, Window Display, Shop Branding, Sampling / Free Trials, Contests / Sweepstakes, Product Demonstrations, Inland And Oversea Events / Concerts, Exhibition Stall Designing / Stall Fabrication Stall Management / Manpower & FOS, Product Launches, Press Meets, Public Concerts, Social Educational & Awareness Programs, Seminars, Annual Meet, Sales Meet, Trade Meet, Web Events, Paper / Flex / Fabric Printing, Branding Installation, Social Media Activations…

26 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. snapshots

27 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. i i i i i i i i i i i i i i i  with an enriched experience of over a decade of working with Media, Telecom, IT FMCG and Financial service industries across the nation:  this strong team has developed control over execution of communication elements in 18 states of India and Nepal.  shorter timelines for execution.  full accountability, reporting and analytics. # we have added Nepal & North East in October ’09. i i i

28 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. we deliver because:  our team is passionate, focused and disciplined  we have shorter lists of priority  we posses a sense of urgency; and  therefore we are empowered to deliver. request: make us understand your requirement and your strategy and we will make your communication “moments of truth” every time so it touches the customers. M : / Fax : Web : Facebook : Add : F-633,II nd Floor, 3 rd avenue, Behind IGNOU Palam Ext., Sector 7, Dwarka, New Delhi 75.

29 This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd. Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first emperor of the Roman Empire.Latin Augustus was declared a god by the Senate, to be worshipped by the Romans. Such was his influence that his names Augustus and Caesar were adopted by every subsequent emperor, and the month was officially renamed August in his honor. Where August signifies grand, majestic, always increasing.


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