Presentation on theme: "Internationalisation of Malta’s Film Industry Best Practices Mr. Cyrus Engerer E.U. & Media Policy, Law & Fund Consultant."— Presentation transcript:
Internationalisation of Malta’s Film Industry Best Practices Mr. Cyrus Engerer E.U. & Media Policy, Law & Fund Consultant
Malta’s Strategic Objective The positioning of Malta as an attractive, contemporary and stimulating hub within the Mediterranean Region, with the strong emphasis being on exchange and access to international markets.
Malta’ Geographocal Size Does size matter?
Geographical Location 80 km South of Sicily 284 km East of Tunisia 333 km North of Libya
Malta – The City People’s aspirations changes Malta’s limitations into its greatest assets. Malta reinvented itself economically as a city. London & Frankfurt – Financial Hubs Milan – Fashion Hub Genoa – Shipyard, Oil Refinery and Steelworks hub Genoa – Capital of Culture 2004
Malta – The City Dynamism of creative activity in Malta can be compared to international hubs and cities. Singapore as a Benchmark. Country for Tourism, vibrant city for creative industries. V.18 European Capital of Culture 2018
Regional Hub of Excellence ICT Sector Creative Industries
Regional Hub of Excellence Regional space for experimentation and the development for ideas. Increased Malta’s attractiveness as a vibrant creative economy that attracts Foreign Direct Investment (FDI). Modal shift in internationalising local talent and expertise and making Malta and attractive city to work from.
Film Industry Malta as a natural choice for filming.
Natural Hollywood in the Mediterranean - CNN
Film Industry different international productions 26 films € 105,000,000 direct investment
Strategy Huge ICT investment, making Malta hub of excellence Tailor-made business promotion packages in ICT ICT incubation and Proof of Concept Centre Supported local ICT sector to specialise in niche areas Malta a virtual bridge between North Africa and Europe Setup Malta College for Arts, Science and Technology Devised cash, financial and fiscal incentives for film industry Increased courses in MCAST on film budgeting, production, script-writing, film distribution and promotion Established a Malta Film Fund Established MEUSAC and Malta Enterprise to help on EU_funding opportunities Established a Film Commissioner and Film Commission
Economy First four years of EU membership Export of Goods Export of Audio-Visual Services
Global Economy Audio Visual Exports (2004 – 2008) 14.4% pa approx. € 500 bln
Film Industry TROY
Film Industry MUNICH
Film Industry COUNT OF MONTE CRISTO
Film Industry WORLD WAR Z
Film Industry GLADIATOR
Film Industry SEI PASSI NEL GIALLO
Does Size Matter? Yes, Malta is small Using size as advantage Shouting Louder Shining Brighter Quick adaptation Remaining Relevant