Task 3 “Find the affiliates page and browse through their collections” Testers didn’t realize that the logos were clickable – No word links However, link was logically located, and people did find the affiliates page itself. Testers were about 50/50 on whether or not they were buying from Kas A or the Affiliate directly.
Task 5 “Click to the Synchronicity page, and browse through the collection.” 40.54% of students couldn’t even find the page. – Another 43% had immense trouble finding the page and clicking through to the collection
Arrows on the nav bar More info on Custom Designs – How to start process – What does customer need for this? More organization of “View All” – Direct links – Organize by price option.
Suggestions Make named links to Affiliates pages – Make sure links are either underlined or a different color. Move Synchronicity link out one – Maybe have a direct link on homepage – Get rid of “Entrance” page- possibly put that at the top of the Synchronicity page