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Feeding the Content Monster: How to Repurpose Your Association's Web Content for Use in Social Media Leslie OFlahavan, E-WRITE @LeslieO Association Media & Publishing March 19, 2013
Content monster wannabe © E-WRITE 20133
Content monster wannabe © E-WRITE 20134
Content monster © E-WRITE 20135
Topics for todays workshop 1.Reuse web content as the source material for social media messages 2.Use your web content to produce evergreen social media messages 3.Write H1 headings so you can use them in social media 4.Know which types of web content do not make good social media messages © E-WRITE 20136
Part 1: Reuse web content as the source material for social media messages © E-WRITE 20137
Reuse web content for social media messages: The Old Familiars Press release Article Publication Event Report © E-WRITE 20138
The Old Familiars: Press Release © E-WRITE 20139
The Old Familiars: Article © E-WRITE 201310
The Old Familiars: Publication © E-WRITE 201311
The Old Familiars: Event © E-WRITE 201312
The Old Familiars: Report © E-WRITE 201313
Part 2: Use your web content to produce evergreen social media messages © E-WRITE 201314
Nose-to-Tail: The Whole [Content] Movement © E-WRITE 201315
Search your web content for evergreen social media messages: Four New Candidates 1.Weve said it before, but today its in the New York Times 2.Hey kids, want to see the Parent Handbook? 3.Good stuff, good stuff. You might want to take a look at this 4.We know its old content, but its still interesting © E-WRITE 201316
1. Weve said it before, but today its in the New York Times © E-WRITE 201317
2. Hey kids, want to see the Parent Handbook? © E-WRITE 201318
3. Good stuff, good stuff. You might want to take a look at this © E-WRITE 201319
4. We know its old content, but its still interesting © E-WRITE 201320
4. We know its old content, but its still interesting © E-WRITE 201321
Part 3: Write H1 headings so you can use them in social media © E-WRITE 201322
Reuse made easy: A good heading for web content often equals a good social media mesage © E-WRITE 201323
A good web content heading = good social media message © E-WRITE 201324
Revise this heading so it can be reused for Facebook or Twitter © E-WRITE 201325
Part 4: Know which types of web content do not make good social media messages © E-WRITE 201326
These types of web content do not make good social media messages Organization-focused content Obligatory content Tiresome content Mechanically archived content © E-WRITE 201327
Organization-focused content doesnt make good social media messages © E-WRITE 201328
Obligatory content doesnt make good social media messages © E-WRITE 201329
Tiresome content doesnt make good social media messages (duh) © E-WRITE 201330
Mechanically archived content doesnt make good social media messages © E-WRITE 201331
Questions? Comments? Contact info: Leslie OFlahavan, E-WRITE Leslie@ewriteonline.com 301-989-9583 www.ewriteonline.com @LeslieO www.linkedin.com/in/leslieoflahavan © E-WRITE 201332
Resources PPT for todays session Go to ewriteonline.com > Whitepapers Download Guide to Writing for Social Media Go to ewriteonline.com > Whitepapers © E-WRITE 201333
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