Presentation on theme: "Positive Deviance Initiative"— Presentation transcript:
1Positive Deviance Initiative Big Problems+ Small Interventions= Big ChangeODNetworkFebruary 27, 2008Lisa KimballGroup JazzMonique SterninPositive Deviance Initiative
2The P o w e r of Positive Deviance Solutions before our very eyesThe Premise:In every community there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources
3Positive Deviance (PD) Approach The very people “whose behavior needs to change to solve the problem” identify existing solutions from withinThereby suppressing the “immune rejection response”Mention connection with other methodologies .. Part of the “positive psychology family” with Appreciative Inquiry. Part of the self-organization family with Open Space.
4Positive Deviance Inquiry Establishes community behavioral norms related to the problem to be addressedEnables community to discover successful uncommon behaviors/ strategies practiced by the Positive Deviants
5Analyzing PD FindingsPD BehaviorsBehaviorsPDI findings are passed through a conceptual “accessibility sieve”BehaviorsOnly those behaviors/strategies accessible to all are keptAccessible to AllThe rest are “TBU,” True but Useless (i.e. not accessible to all) and are discarded
7PD Focus on Practice Rather than Knowledge “It’s easier to ACT your way into a new way of THINKING, than toTHINK your way into a new way of ACTING”
8PD Enables us to Act TODAY Although most problems have complex, interlinked underlying causes . . .The presence of Positive Deviants demonstrates that it is possible to find successful solutions TODAY before all the underlying causes are addressed!
9Traditional vs PD Problem Solving Approach Flows from problem analysis towards solutionPDFlows from identification and analysis of successful solution to problem solvingActual ProblemParametersFixed Solution SpaceActual ProblemParametersExpanded Solution SpaceExpanded Solution SpacePerceived Problem ParametersPerceived Problem ParametersPerceived Problem ParametersActual ProblemParameters
10PD - Complex Adaptive System Through addressing a discrete part of a complex problem(.. a fractal of the whole)… we impact all the underlying structural issues.
11PD: Crossing The “Knowledge/Behavior Change Gap” Social proofPerceived advantageOpportunity for practiceBehavior changeKnowledge
12Contrasting Approaches TRADITIONALExternally Fueled (by “experts” or internal authority)Top-down, Outside-inDeficit Based “What’s wrong here?”Begins with analysis of underlying causes of PROBLEMSolution Space limited by perceived problem parametersTriggers Immune System “defense response”POSITIVE DEVIANCEInternally Fueled (by “people like us”, same culture and resources)Down-up, Inside-outAsset Based “What’s right here?”Begins with analysis of demonstrably successful SOLUTIONSSolution Space enlarged through discovery of actual parametersBypasses Immune System (solution shares same “DNA” as host)Adapted from Jerry Sternin
13When to use the PD approach Problem requires behavioral or/and social change (adaptive challenges versus technical challenges)Seemingly “intractable” problem – compelling enough to require a new approachPresence of Positive Deviants (individuals/ groups exhibiting desired outcome)Leadership commitment to address issue : “PD champions”Skilled facilitation
14PD & The Diffusion of Innovation Life-Cycle Community participates in discovery of innovationThereby jumping the “early adopters/early majority” chasmGeoffrey A Moore. Crossing the Chasm.
16D&A Dialogues What do you know/think about ________? What do YOU do about ______________?What keeps you from doing that all the time?Who/Where have you seen overcome those barriers?What other ideas do you have about removing barriers? (or supporting desired behavior)What has to happen next to make that happen?Who will do what when next?
17Current Applications of Positive Deviance Programmatic contextCountriesChildhood development & Malnutrition (PD/Hearth)More than 40 countries throughout the worldHIV/AIDS risk reductionMyanmar, Indonesia, Viet NamAntenatal care, Maternal & Newborn Care, BreastfeedingEgypt, PakistanViet NamFemale Genital CuttingEgyptGirl TraffickingIndonesia, NepalEducation IssuesArgentina, US (NSDC)Quality of Health CareUS (MRSA Initiatives)
18Contact Lisa Kimball firstname.lastname@example.org Monique Sternin