Presentation on theme: "Business Proposal to ETEN. Our Scopes Bring Fring to Chinese Market around the world with our PARTNERs devices Make Fring available EVERYWHERE on all."— Presentation transcript:
Business Proposal to ETEN
Our Scopes Bring Fring to Chinese Market around the world with our PARTNERs devices Make Fring available EVERYWHERE on all the Mobile devices Make our partners device more valuable with Fring pre-installed
What is Fring? fring is a free mobile VoIP application that utilizes free WiFi or your mobile internet data plan to make free mobile internet calls and live chat (IM) to other fringsters and PC-based services including Skype®, Google Talk, ICQ, MSN® Messenger, Twitter, AIM® &Yahoo!
How Fring Works?
Fring Connection Manager 3G Connection – Minimum bandwidth required WiFi Connection – Supporting WispR – Pre-Configuration Avaliable Auto Roaming – Setup priority to roam in between networks
Advantage Join Easy
Advantage Support multi platform of headset, connect via WiFi and 3G
Voice, Presence, and IM Integration Free Calls and Live Chat Easy to make VoIP (SkypeOut or SIP) Calls Join Easy & Use Easy Support the most of handsets Auto Roaming between WiFi and 3G network
Making calls to Landline or Mobile phones with Skype, SIP, or GSM Show Friends Status from MSN, Skype, YM and others Receiving calls from other Mobile Phone or Skype, MSN and so on. Support MP3 ring tone Easy Wireless network setup and Auto Roaming between WiFi and 3G Using FREE IM instead of expensive SMS
Business Models with ETEN
Chart for Fring, Pico and others For manufacturers, Pico will provide them a Total Solution Package based on Fring software. Our solution is not only another IM software but also a Ready to Call VoIP phone to increase the VALUE of their product.
Chart for Fring, Pico and others For ITSPs, Pico will extend their subscriber populations onto Fring network. And Pico will get free promotion- free-minutes from ITSP in return
Chart for Fring, Pico and others For other ITSPs who lack of mobile clients, Fring could license software to them with C0-Brands or Private Label methods
Marketing Plans with Partner
Target End-Users Target End-users Community Mobile Worker YoungstersEducation
Target End-Users Our target subscribers are the ones who like to try the new stuff, and new IT gadget. As well as using Internet as their major communication media, and the way to make new friends The opinions and feedbacks from the Target subs will substantially influence Potential Subs Target Subs Potential Subs Just Looking Wants the latest Mobile Phone Need Internet Access all the time Good Knowledge on IT Males, and Youngsters Wants the latest Mobile Phone Need Internet Access all the time Good Knowledge on IT Males, and Youngsters Need Internet at least every other day General knowledge on IT Females, White-Collar Need Internet at least every other day General knowledge on IT Females, White-Collar Have access to Internet once a week or less
Target End-Users Target Subs Potential Subs Just Looking Goal Enhance Royalty Via Brand Information User Experience Customer Support Personalized DB Goal Enhance Royalty Via Brand Information User Experience Customer Support Personalized DB Goal Increase the Brand Value of Fring Via Trail Sites in Retailed Store Offer On-Line supports Goal Increase the Brand Value of Fring Via Trail Sites in Retailed Store Offer On-Line supports Methods 1.Trial Sites in Retailed Store Promotion Day & Promotion Station 2.Increase the Visibility on Medias 3.Letting people know the Principle of Fring Always ConnectedSimple Easy Fun Methods 1.Trial Sites in Retailed Store Promotion Day & Promotion Station 2.Increase the Visibility on Medias 3.Letting people know the Principle of Fring Always ConnectedSimple Easy Fun
Marketing Cycle Phase 2: Expanding Subscribers Promoting users to download Fring Phase 3: Mutual Build up more Bundle Programs with partners Phase 4: Upgrade Promote Users to use VoIP Outbound call services Phase 1: New Product Introduction Increase Visibility of Fring
Marketing Plan Easy to use Replace SMS Attractive to User Latest Mobile Phone Support Integrated multiple IM platforms Frings Slogan Always Connected Simple Easy Fun Communicate our Principle
Marketing Strategy ExperienceAmplificationInvitation Attract people to try Fring via Retail Stores or Internet Increase the Visibility of Fring on Media to enhance peoples interests and confidence Exposure Experience Usage Brand Extend Centralize Share Increase numbers of subscribers with good user experience and visibility from Medias plus Hardware Bundles.
Marketing Strategy User Experience Promotion Station to Market Download Station Free VoIP trial Presenting mobile devices OEM Bundle S/W Bundle VoIP Bundle WISP Bundle Fring Promotion Station Fring Bundle Program Fring Promotion Day Presenting on Medias Visibility to Medias