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Seminar 1 T-109.551 Research Seminar on Telecommunications Business II (2-5 cr) Sakari Luukkainen Helsinki University of Technology Telecommunications.

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Presentation on theme: "Seminar 1 T-109.551 Research Seminar on Telecommunications Business II (2-5 cr) Sakari Luukkainen Helsinki University of Technology Telecommunications."— Presentation transcript:

1 Seminar 1 T-109.551 Research Seminar on Telecommunications Business II (2-5 cr) Sakari Luukkainen Helsinki University of Technology Telecommunications Software and Multimedia Laboratory

2 Seminar 2 Goals of the course •(Postgraduate)students taking Telecommunications Manage- ment for their major/minor this course provides an introduction for making and presenting the master's or PhD thesis •Preferred prerequisites: basic courses related to telecommunications, multimedia, industrial management •To develop -techno-economic analysing skills related to the seminar theme: emerging technologies in mobile and wireless data networks evolution -verbal presentation -writing research report

3 Seminar 3 Graduating the course •The credit amount of the course ranges from two to five •The minimum 2 cr requires -active participation to the seminars (6/8 seminars including introductory session) -holding a presentation (about 30-45 min) -making a report (about 20 pages / student), both in English -acting as opponent •All these achievements together will be evaluated by scale 0-5 •Larger, theoretically oriented, maybe containing empirical material exceptionally good studies may enable more credits

4 Seminar 4 Preparing the report •The title of the study can be selected freely •The content should however cover at least topics described in the course www-page •Structure: title page, contents, introduction, goals, methodology (theoretical background), results, conclusion, references •References in Harvard format •The report should be e-mailed to and opponent(s) in Word or PDF format at latest two days (on Monday) before the verbal presentation •All reports will be put on the course web page and are available on Tuesday morning before the presentation

5 Seminar 5 Preparing the presentation sessions •On Wednesdays at A 328 clock 10.15-12.30 starting 5.3. •Overhead and video projector available, you need own laptop/slides, come enough early to check that everything works •Actual presentation 45 min, opponent 10 min and 10-30 min general discussion •Max 20 slides, use pictures, copy 20 handouts and distribute them before your presentation •The role of opponent is to review (verbally) both the report and verbal presentation and maybe challenge some arguments of study

6 Seminar 6 Characteristics of ICT Innovation •New or improved product or service from market point of view, which contains new technological solutions and has been commercially successfully introduced to the market •In discontinuous technological change there is history data of business – difficult to forecast •A lot of inaccuracy and hype in ICT related market research statistics •ICT is very risky business - many technical possibilities open, but with unclear market need - many failures - unexpected success stories

7 Seminar 7 Characteristics of ICT Innovation Production ICT investment Service innovation Science base Generic technologies Proprietary technologies R&D investment Technology push Market pull Product innovation Videotext, HDTV, X.400 email, video- phone, ISDN, WAP, Bluetooth, Digi-TV, UMTS?, MMS? GSM, SMS, fax, SMTP email, VPN, I-mode, ADSL

8 Seminar 8 Trajectory of Mobile Data Networks

9 Seminar 9 Discontinuous change Incremental change Discontinuous change Magnitude of Change Time 1G 2/2,5G 3G

10 Seminar 10 17 GHz UWB Complementing or competing technologies? 110 100 Mbps 0,1 Outdoor Fixed Walk Vehicle Indoor Fixed/ Desktop Walk Mobility 2,5/3 G WLAN Bitrate Bluetooth 2 G 1 Gbps 17 GHz

11 Seminar 11 Disruptive innovation in mobile data

12 Seminar 12 Technology strategy analysis •Technology in question must be studied thoroughly, but presented concisely •Consider technical details, timing, standardization and patenting situation, technical problems and limitations, competing solutions, products in which technology could be applied and related system environment •Market analysis and future prospects: focus on the real service behind the technology (product innovation requires service innovation) - do not rely only on the market forecast statistics •Use several different sources for information (avoid biased views) •Be critical and objective, the goal is not to prove the technology in question to be a success story

13 Seminar 13 Seminar Agenda DateTopicSpeakers Opponents 5.3.UMTS technicalGuoyou He Tapio Sokura UMTS inv. caseYaojin Yang Katja K., Sami V. 12.3. EDGE Katja Koivu Riku Honkanen Sami Vesala 19.3.UWBOlli-Pekka Isola Eino Kivisaari Ari Haapaniemi 17 Ghz OFDMOskari Westerholm Yaojin Yang AdHoc networksHenrik Petander Dan Silfast Olli Savolainen 26.3.5 GHz WLANTapio Sokura Mihai Burl,Sonja K. WLAN operator casesRiku Honkanen Guoyou He 2.4.MPEG-4Mihai Burlacu Olli-Pekka Isola Sonja Kangas Ari Haapaniemi Sw radioKai Kuikkaniemi Henrik Pet., Olli S. 9.4.60 GHz applicationsEino Kivisaari Kai Kuikkaniemi CDPD networks Feng Yue/Liu Shu. Kimmo Palletv. MMS & WIMQinghai Li Eino Kivisaari 16.4.Unified MessagingDan Silfast Oskari Westerholm MVAS environmentKimmo Palletvuori Feng Yue/Liu Shu.

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