2. Konami Digital Entertainment Get Smart About Smartphones: Insight Into the Future of Mobile Gaming March 23 rd, 2009

3. KDE Organizational Structure Online & Mobile Business Casual Social Mobile PC/Online Games PC/Online Games Console Downloadable

4. The 4 P’s P roduct P roduction P romotion P ricing Konami-US Mobile Philosophy

5. Worldwide Mobile Subscribers…….4 Billion in 2009! How does the (lucrative) global market affect our Smartphone strategy?

6. Quantitative Analysis – Market Size

7. Quantitative Analysis – Growth by Age Group

8. Quantitative Analysis – Handset OEMs

9. Quantitative Analysis – 3G Growth

10. Quantitative Analysis – Smartphone Growth Grilled Whole Orata wrapped in radicchio with olio nuovo $32

11. KDE-US Development Methodology (2003-2004) CORE APIs Common APIs Core Engine Templates Utilities Brew App Modules Java App Doja App App Code Compiler  

12. KDE-US Development Methodology (2005-2006) The addition of smartphones ports CORE APIs Common APIs Core Engine Templates Utilities Brew App Modules Java App Doja App App Code Compiler   Win App Symb App

13. KDE-US Development Methodology (2007-2009) The addition of smartphones builds (iPhone, Storm, G1) CORE APIs Common APIs Core Engine Templates Util Brew App Mod Java App Doja App App Code Compiler   Win App iPhone Android Sym App Blackberry

14. Smartphone Hardware Overview iPhone Android Blackberry • 412 Mhz ARM • 320 x 480 • 128MB Ram • accelerometer • aGPS • multitouch • MSM7201 • 480 x 320 • 192MB Ram • accelerometer • aGPS • sliding keyboard • 624 Mhz ARM • 360 x 480 • 1.1GB Ram • MicroSDHC • aGPS • soft QWERTY

15. Existing iPhone Products – US Market Jan 2009Aug 2008Dec 2008 DDRFroggerSilent Hill

16. Upcoming iPhone Products – US Market DDR ShakeMGS Touch Mar 2009

17. Case Study: Contra 4 Contra 4 DS • Typical Nintendo DS development cycle • Exported art assets and provided to mobile production Contra 4 Mobile • Shortened dev cycle compared to typical mobile production • Reused art with modifications and game logic from DS Contra 4 Android • Development projections • Cost efficiencies

18. Leveraging Social Media to Support Smartphone Experience

19. Convergence of Handheld platforms in the future?