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PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

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Presentation on theme: "PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO."— Presentation transcript:

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2 PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO

3 HORDS LTD. TOPICS: 1. INTRODUCTION 2. PRODUCT RANGE 3. THE MARKET 4. CHALLENGES 5. SALES 6. EQUIPMENT 8. CONCLUSION BROWN GOLD NATURAL COCOA POWDER

4 HORDS LTD. HORDS LTD. INTRODUCTION FROM A HUMBLE BEGINNING HORDS LTD. Is a limited liability company, formally established on 10 th May 2000 Founded by Harold Otabil who was the only staff member. The company has now grown to a staff strength of 45. STAFF STRENGTH Management Team - 3 Administration & Marketing – 10 Production - 32 CLEAN TOUCH MULTI- PURPOSE CLEANER

5 SUPPORT STAFF HORDS Ltd. has contractual agreements with consultants and professionals to supervise operations in the following divisions of the company: Legal Department Computer Department Virtual Private Network and website content management for www.hordsltd.com. Advertising and Public relations SMART LOOK LAUNDRY STARCH

6 PRODUCT RANGE BROWN GOLD NATURAL COCOA POWDER SMART LOOK SPRAY STARCH SMART LOOK LAUNDRY STARCH SPRING FRESH DISINFECTANT CLEAN TOUCH MULTI-PURPOSE CLEANER KWIK MEAL PANCAKE KWIK MEAL GARI SOAKINGS

7 THE MARKET LOCAL MARKET HORDS LTD. PRODUCTS ARE WELL ESTABLISHED BRANDS ON THE GHANAIAN MARKET. OUR BROWN GOLD NATURAL COCOA POWDER HAS A 50% MARKET SHARE AND IS STILL GROWING. WE WERE THE FIRST TO INTRODUCE COCOA AS A HEALTH FOOD IN WEST AFRICA. OUR OTHER PRODUCT LINES ARE ALSO DOING WELL ON THE MARKET. OUR MAIN DISTRIBUTION OUTLETS ARE: DISTRIBUTORS FILLING STATION MARTS SCHOOLS SUPERMARKETS MAJOR COMMERCIAL MARKETS ACROSS THE COUNTRY INTERNATIONAL MARKET UK – WE ARE REPRESENTED BY FULA FOODS USA – DEVELOPMENTAL STAGE NIGERIA – DEVELOPMENTAL STAGE SPRING FRESH DISINFECTANT

8 CHALLENGES ADEQUATE FUNDING CERTIFICATION TO ENTER EXPORT MARKET APPROPRIATE TECHNOLOGY TO INCREASE PRODUCTION CAPACITY COMPETITION FROM IMPORTED PRODUCTS SMART LOOK SPRAY STARCH

9 SALES YEARGH ¢£ 2005 – 362,000190,526 2006 - 1,297,000682,632 Percentage growth rate – 258.29% KWIK MEAL GARI SOAKINGS

10 EQUIPMENT CURRENTLY IN USE FFS MACHINE – Filler with batch coder 250g – 500g FFS MACHINE – Auger Filler with batch coder Automatic Powder/ Filling Capping Complete line Additional equipment will be required to enable us increase production capacity. SMART LOOK LAUNDRY STARCH

11 CONCLUSION EXPORT MARKET HORDS LTD. has set targets to increase efforts in establishing strong distribution networks on the International Market COCOA PROCESSING Partnership in the processing of cocoa beans is key in our expansion programme FREEZONE Becoming a freezone company, will provide all the necessary incentives for HORDS LTD. to be competitive on the Global Market PARTNERSHIP We welcome the merging of resources and innovation to achieve a successful product range. KWIK MEAL PANCAKE

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