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ERA ® G OLD S TAR P ROPERTY Open More Doors. Close More Deals.

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Presentation on theme: "ERA ® G OLD S TAR P ROPERTY Open More Doors. Close More Deals."— Presentation transcript:

1 ERA ® G OLD S TAR P ROPERTY Open More Doors. Close More Deals.

2 What You Will Learn: 1. Program Overview 2. Market Advantage 3. Whats New 4. Marketing Collateral 5. Program Resources 6. Implementation and Training ERA ® G OLD S TAR P ROPERTY

3 Program Overview Maximizes a property's sales appeal Sets the stage for a higher selling price and a faster sale Transforms properties into homes that buyers can see as their own ERA ® G OLD S TAR P ROPERTY

4 Market Advantage #1: Property is ready to Market When the home is ready to sell: Properties show better Capture buyer attention Give buyers a clear vision of how the house can feel when occupied Sells in a shorter period of time and for more money ERA ® G OLD S TAR P ROPERTY

5 Market Advantage #2: Stand-out from the Crowd Spend less days of the market Creates a sense of urgency REALTORS ® are more enthusiastic to show Sellers are more receptive to preparing the home for sale ERA ® G OLD S TAR P ROPERTY

6 Market Advantage #3: Buyers Want to See Them Recognized as properties ready to sell Recognized by buyers as the best properties to see Free of minor repairs Offers peace of mind ERA ® G OLD S TAR P ROPERTY

7 Program Components ERA Home Protection Plan ® Sellers Disclosure Pre-listing Inspection* Home Staging* *Highly recommended, but suggested as per your particular market and client. ERA ® G OLD S TAR P ROPERTY

8 Property Requirements List price within 5% of broker CMA Listing period of at least 180 days Seller-approved Open Houses scheduled Yard signs, lock-box per community practices Minimum of six photos on ERA.com ERA ® G OLD S TAR P ROPERTY

9 Marketing Collateral: Buyer Flyer ERA ® G OLD S TAR P ROPERTY

10 Marketing Collateral: Seller Brochure ERA ® G OLD S TAR P ROPERTY

11 Marketing Collateral: Print-on-Demand ERA ® G OLD S TAR P ROPERTY

12 Marketing Collateral: Support Materials ERA ® G OLD S TAR P ROPERTY

13 Comprehensive guide Proven strategies and techniques Maximizing buyer appeal Seller buy-in Budgeting templates Charts – ROI Marketing Collateral: Staging Guide ERA ® G OLD S TAR P ROPERTY

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17 Newspaper Flyer Magazine Poster Billboard *May be customizable for your listings! ERA ® G OLD S TAR P ROPERTY Marketing Collateral: Advertising Templates

18 Forms ERA ® G OLD S TAR P ROPERTY

19 Resources ERA ® G OLD S TAR P ROPERTY

20 Animated Banner ERA ® G OLD S TAR P ROPERTY

21 Training 1.Free eCampus Training: GSP, Maximizing the Salability of Your Listings Program overview Effective communication Market Strategies Staging Tips and Tactics 2.Accredited Staging Professional designation Two-day course on staging tips and tactics Use of the ASP designation ERA ® G OLD S TAR P ROPERTY

22 Marketing Resource Center Need Marketing Help? Find the tools here! TeamERA.com ERA ® G OLD S TAR P ROPERTY

23 Questions??


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