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& Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit.

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Presentation on theme: "& Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit."— Presentation transcript:

1 & Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit

2 You are a BRAND Big companies understand the importance of brands. In the age of the individual, you have to be your own brand.

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4 REAL-TIME COMMUNICATIONS

5 One Step Ahead of the Competition

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7 SMART SOCIAL MEDIA iNTERACTIONS Locate your target audience Which social media? Which forums? What do they need? What can you offer them?

8 SMART SOCIAL MEDIA iNTERACTIONS Listen & Monitor Online marketing tools What is your target group talking about? Find out what they need? What can you offer them?

9 SMART SOCIAL MEDIA iNTERACTIONS Ask Questions: Create valuable points Get your community talking Create a buzz Create engagements

10 SMART SOCIAL MEDIA iNTERACTIONS

11 SMART SOCIAL MEDIA iNTERACTIONS Give more: 80/20 rule 20% self promotion 80% non-self promotion

12 SMART SOCIAL MEDIA iNTERACTIONS The Power of Personal Connections: People like to connect with People – not robots

13 iNTERESTING ONLINE BRANDING EXPEDIA – FACEBOOK CAMPAIN Launched March 2011 Mission: Create Word-of-Mouth RESULTS: Fans from April 1 st 2011 to in 14 days!

14 iNTERESTING ONLINE BRANDING NIKE FACEBOOK BUSINESS PAGE VIDEO Message Campaign: - Write the Future - Message: Hit the -like- button, watch the future RESULTS: In April 2011 – 4 million fans

15 iNTERESTING ONLINE BRANDING ZAPPOS The online giant shoe company Building up their brand with transparency and authenticity TWITTER & ZAPPOS CEO Tony Hsieh uses Twitter to share personal thoughts, interesting background details. Engages his followers to suggest improvements to his company. April 2011 – got 1,8 million followers Employees actively engaged

16 iNTERESTING ONLINE BRANDING Solo-Entrepreneur SVANA, Icelandic Entrepreneur Branding her uniqueness in the online BRANDit magazine: Personal photo Professional video trailer Links to her web-site Distributed to women business owners from over 70 countries Introducing her BRAND to her target group i.e. European Airport Duty Free Shops. Results: Contracts are being signed at two major airports.

17 Connecting Joy with Success! Friend me on Facebook - Runa Magnusdottir Connect me on LinkedIN - Runa Magnusdottir Follow me on Twitter Join me & women business owners from over 70 countries at Connected-Women.com

18 Thank You!


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