Presentation on theme: "Agro Food Park Development of a (national) food cluster"— Presentation transcript:
1 Agro Food Park Development of a (national) food cluster By Søren Madsen, Clusterpreneur, November 2010
2 Cluster, sector, business park?? The Danish Agriculture and food sector:employeesThird in Western world after Bretagne and Ontario and before Bayern, Pays de la Loire etc.Export 110 billionsDominant “positions” – meat, dairy and agricultural production
3 Clear visionIn 2020 Agro Food Park will be one of the worlds strongest centres of innovation and distribution of knowledge within agriculture and food and close to 3000 knowledge workers.
4 A strong starting point 650 knowledge workers and m2 laboratory, office space and conference facilities from the startDanish Agricultural Advisory Service (DAAS) and AgroTech have unique competences within primary production and a joined focus on the whole value chain of food productionHigh concentration of international companies in Århus and within an hours drive. Examples are Danisco A/S, Arla Foods, AarhusKarlshamn and Danish Crown/Tulip FoodsWorld class knowledge institutions at Aarhus University, IT Byen Katrinebjerg and The University Hospital in SkejbyNew infrastructure – new highways and a coming city railwayAgro Food Park is the driving force for agriculture and food in the new growth strategy plan for the municipality of Århus
6 Preparation phase Formulation of the vision Analysis of “clusters” in Denmark and abroadA lot of interviews with interests (companies, institutions etc.)”Let’s take the chance and start up building Agro Food Park”
7 Inspiration Food Valley, Holland Scion DTU, North of Copenhagen Sophia Antipolis, NiceIdeon, LundMedicon Valley Alliance, Copenhagen/LundIncuba Science Park(s), ÅrhusØresund Food Network, CopenhagenFoodValley
8 What is Agro Food Park?An international centre for innovation and distribution of knowledge within the agriculture and food sectorA new cluster of companies and institutions in Skejby, ÅrhusNew frames which strength the innovation capacity in the Danish agriculture and food sectorA centre for the ambition of the Danish governments to make Denmark “Food Valley” in the world.
10 A part of a larger vision – a technology corridor
11 The Management Vice President Hans Elbek Pedersen, Danisco A/S CEO Villy Helleskov, The University HospitalCEO Niels Chr. Sidenius, Incuba Science ParkVice President Søren Frandsen, Århus UniversityCEO Director Per Fogtmann, KOFF A/SCEO for business development Jan Beyer Schmidt-Sørensen, The Municipality of ÅrhusCEO Rene Damkjer, AgroTechCEO Frank Bennetzen, Danish Agricultural Advisory Service (DAAS)
12 Profile for newcomersSmall established knowledge companies within the agriculture and food sectorDevelopment and application departments in larger companiesPublic and private research laboratoriesInstitutions of educationNew national and regional initiatives
13 Development teamStarted as a business unit in Danish Agricultural Advisory Service (DAAS)New building m2 for 9 newcomersSeveral companies have indicated own buildings in Agro Food Park – Master Plan 2020ArrangementsMeetings with interests and friendsInnovation projects2012- new organization form
16 Agro Food Park and local competitiveness Is Agro Food Park only a business park – or?Does Agro Food Park also contribute to local (East Jutland, Region Midtjylland or Denmark) competitiveness?
17 Local competitiveness Macroeconomic, Political, Legal and Social contextMicroeconomic CompetitivenessCompany operations and strategyQuality of business environmentState of cluster developmentSource: Michael Porter
18 Cluster Development Defining a sustainable competitive advantage 5-8 monthsSetting the future challengesDefining a sustainable competitive advantageStructuring actions to build the new value chainFirst meetingSecond meetingThird meetingInterviews with companies and institutionsBenchmarking tripsBuyer interviewsStrategy meetingsAction lines task groups
19 The best UK clusterPRESS RELEASE: 24 March :30Department for Business, Innovation and Skills (National)Minister for Business, Ian Lucas, tonight presented the UK’s first-ever "Cluster Marks"- a new award recognising the best of Britain’s manufacturing clusters and their valuable contribution to the country’s economic growth.Clusters are regional concentrations of related companies and organisations that compete, but also collaborate to share knowledge, increase innovation and drive growth within the sector.The Cluster Mark was established to raise the profile of UK manufacturers involved in cluster activity and to help promote their local strengths internationally. The awards also aim to boost the reputation of the manufacturing sector as a whole and highlight its importance to the British economy.
20 Cluster developmentRepresenting the judging panel, Minister for Business, Ian Lucas said:"It was not our intention to have an overall winner of this competition but the strength of support from the panel for the Humber Seafood Processing Cluster was so strong that we wanted to reflect this.”